To set the scene Shaun Austin from YouGov uncovered the results of the CIM’s latest research which revealed that unethical online business behaviour threatens the integrity and value of social media. It’s impossible to do the research justice in this short column but you’ll find everything you need to know here: KEEP SOCIAL HONEST
Shaun was followed by Dave Cutter from social marketing agency Hitch-ed. Dave firmly advocated the use of social media to influence positive behaviour change (e.g. Cancer Research’s #NoMakeupSelfies and Alcohol Concern’s Dry January) , but he also proposed that there is a dark side.
He talked about the growing body of evidence that shows how the continued increase in use of mobile devices and social media is adversely affecting the behaviour of adolescents, and the implications this can have as they develop into young adults.
For instance did you know that social networking site (SNS) use is linked to lowered self-esteem and depression, particularly among adolescents who use SNS as compensation for a lack of ‘offline’ interaction. It can also become addictive – adolescents ‘hooked’ on SNS have displayed withdrawal symptoms in line with gambling and substance misusers when removed from electronic media access.
He rounded off the evening with a video that urged us all to look up from our screens every now and then to take in what’s going on around us. Not surprisingly it’s called LOOK UP and you’ll find it here – look beyond the cheese at the message.