Is it to get their hands on the wide range of benefits accorded to members – or is it because they want to belong to one of the largest communities of professional marketers on the planet (in fact in the entire universe, as far as we know Jim) and membership of a professional body helps them further their careers? I’d like to think it’s the latter – it has certainly been the thing that has motivated me.
Not only am I a long-serving member of CIM but also a member of the Levitt Group, the market interest group for senior marketers, who are some of the CIM’s most dedicated advocates. So when I saw this post on LinkedIn from Mike Holland, MD of Metrix and a fellow member of the Levitt Group, I almost fell off my chair:
Just what is the CIM for?
It’s not a new question (in fact, it is probably just a little bit older than CIM) and I certainly don’t have any new answers. But developments at CIPR (where I am also a member) have prompted me to write about it on my blog at http://bit.ly/10ypfvF
However, my panic was short-lived. Here’s an extract from Mike’s blog:
“At Metrix we like to think CIPR or Chartered Institute of Marketing (CIM) membership marks people out as ‘serious professionals’. They have not just reached a high standard of training and qualification but are committed to keeping their knowledge up-to-date and are pledged to uphold a professional code of standards.”
Phew – and I echo the sentiment exactly. The other day someone told me that marketing guru Malcolm McDonald once said to him, “there are two types of marketer, practitioners and professionals.”
So I’m going to propose an 8th P of marketing … no, not Professionalism, although that’s at the heart of the matter, but Pride.
I think professional members of CIM should wear the CIM brand with pride. As Mike and Malcolm so aptly put it, membership of CIM, particularly when it’s paired with Chartered Marketer status, demonstrates that the wearer has the credentials – knowledge, skill, experience and commitment to lifetime learning – to practice the art and science of marketing with absolute confidence.
I’m starting to well up – I’m now off to compose a CIM anthem.