A word from Phil Preston on the latest London membership survey

Women in Marketing Conference gallery and enter the Awards

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The Pitch London 2012 by 25 May

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London member’s views on international marketing

Prize Draw – win a £50 voucher off NHJ Style’s Personal Styling Services For Her & For Him

CIM GLR

August 29, 2011

London 2012 Paralympics – one year to go! Tickets on sale 9 September and Celebrate International Paralympic Day

With less than one year to go to the London 2012 Paralympic Games, the British Paralympic Association (BPA) – responsible for preparing and delivering the ParalympicsGB team to the Games – is at a vital stage in their preparations. They have been planning for the London Games ever since, in 2005, it was announced that [...]

July 1, 2011

A word from Phil Preston

Last night I watched “Made in Dagenham”, the true story of the late sixties campaign by women at the Ford car plant in Dagenham for equal pay. It wasn’t until 1970 that the Equal Pay Act was passed by the UK Parliament – a fundamental right that we now all take for granted. It was [...]

November 11, 2010

A fine moustache in the name of ‘Movember’

In the name of charity and sheer competitiveness, Marketing Zone’s Mark is growing a ‘Mo’ as part of the Prostate Cancer Charity’s awareness campaign, ‘Movember’. This event is a global phenomenon and sees men of all ages keeping their top lips unshaven during November to raise the awareness of prostate cancer. Movember began [...]

March 16, 2010

The inspiration behind The Women in Marketing Awards

The essence of the Women in Marketing event series is to educate, inspire, network and have fun. After five years of annual events, the Women in Marketing Awards seem the next logical step and it also coincides with the 100th year of International Women’s Day. What inspired me to create the awards? I [...]

December 17, 2009

Deck the shops with wish lists and scanning tra la la la la….

Hi from Brisbane. Well, we finally got our air conditioning put in, but can you believe two of the guys that installed it fell through the ceiling!! It was very similar to an RACQ Insurance advertisement going around here but believe me very real!! So as a result we are now waiting for the plasterer [...]

November 27, 2009

British Marketer Down-Under – It’s hot and direct mail and telemarketing makes it worse!

Hi from Brisbane. I am sat here wishing for cooler weather would you believe? It is 35 celcius here today and my husband still hasn’t sorted our air conditioner!! I’ve got every single window open, my fans going and I feel like I am sat in a sauna! But hey I guess you are sat [...]

November 20, 2009

GLR charity goes the distance!

In the Greater London Region, The Institute partners with several charities. One of them is the Prostate Cancer Charity . Their recent Tour of Britain Event was a huge success with over 1,200 riders taking part in Stoke and over 500 in London. But it doesn’t stop there. This year’s Movember event promises to be the [...]

October 30, 2009

The Chartered Institute of Marketing now offers digital learning

From February 2010, members will be able to study for the Professional Certificate in Marketing and the Professional Diploma in Marketing using new interactive tutorials and live virtual classroom sessions. There’ll be no need to travel to a classroom. It’s a flexible, remote way of learning that’s perfect for people with tight schedules and an [...]

October 26, 2009

British Marketer Down Under – getting to grips with the job market

Zoe Gell The social media scene in Brisbane is rife with Facebook, MySpace and Twitter groups to join and get involved with and jobs are also advertised this way. In fact I read when I first arrived into Brisbane that it is the Facebook capital of Australia, and more recently a survey by Scientific American [...]

October 23, 2009

Marketing Trends Survey Autumn 2009

Don’t forget to take part in The Institute’s Marketing Trends Survey. T he study is being undertaken amongst The Institute’s UK members and other professional marketers, and covers a number of issues, including the current economic climate, the impact of the recession, views on the Government’s engagement with businesses and how marketing spend is changing.

October 16, 2009

The mentoring series continues: At what point does a job become a career?

Katharine Wilson looks at mentoring. Talking about your ‘career’ always makes it sound terribly grown-up; like you’ve thought everything through and have a long term plan about what you want to do and where you want to go. I don’t think I’ve ever had a career plan. I couldn’t say that it was my explicit [...]

October 13, 2009

British Marketer down under part II – networking for England!

Zoe Gell Hello again from sunny Brisbane. It’s been all go here – dust storms for starters!! It was like the Sahara here for a while…. I have to say I am actually missing the cooler London weather, the heat here is starting to really drive me crazy and my husband has been consulting [...]

September 25, 2009

Distinctly British marketer down under

From Zoe Gell This blog is dedicated to the memory of Philip O’Brien who recently passed away. He worked tirelessly for the GLR on their mentoring programme and gave me the idea of writing this blog. I’m in Brisbane, Queensland, Australia. How on earth did that happen? I was very happy living and [...]

September 18, 2009

Becoming a mentor – the first steps.

Andrew Whalley A good mentor can make a great difference in someone’s life. A good mentor helps, guides, shares knowledge, and enjoys doing it. Mentoring, when done right, benefits both the mentor and the mentee. If you have the chance to mentor someone, congratulations, and read on to see how you can mentor effectively. So [...]

September 11, 2009

Planning for the post-recession consumer

Nicola Austin Recently some colleagues of mine had the unexpected honour of a phone-call from the Harvard Business Review asking if they would submit an article. Why? Well, it turns out that their approach to understanding the post-recession consumer is something of a rarity.

July 24, 2009

Procurement and Marketing – a match made in heaven?

No one said the recession would be easy. Cost cutting is a fact of life and so are procurement departments. Scrutiny has never been more fashionable. The sooner marketers accept that and use what they already know about building relationships to improve communication and processes, the better. After all, many businesses won’t consider purchasing marketing [...]

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