With knowledgeable staff and fast delivery, CIM Direct is a convenient place to go for all your marketing books, software and CIM branded gifts. We have a wide range of marketing and business publications – including the latest textbooks you need for every CIM course.

With discounts on books and study packs exclusively available to CIM members, CIM Direct is an enviable facility. We also offer the resources for you to download industry-leading software tools which allow you to build and test your marketing strategy. And there’s a free online marketing planning tool and discounts of CIM Study Packs as well.

Book of the Month

Login to MyCIM, and then check out these useful resources:

photo 2 We value our members and the contributions they make to the marketing world. So we like to offer you, via the News section of the London website, the opportunity to win a prize or an experience. From fine dining and spa days, to educational vouchers and iPods, we lay our hands on a wide range of prizes and it’s always great to hear your opinions in the quick survey that enters you into the draw.

In February, London member, Jose Aguilera, Senior Marketing and Communications Manager for The Wellcome Trust, entered our prize draw and won a £100 gift voucher to spend on food and drink at ME London Hotel’s Radio Rooftop Bar, on The Strand. He picked a glorious sunny evening to enjoy his feast and he had a great time!

photo 3Thanks to Jose for sharing his photos from his well deserved treat. If you’d like the chance to win future prizes, keep an eye on our website.

“After six years at the helm of the Greater London Region (GLR), it’s time to say goodbye and thank you to Mocky Khan, and hello and welcome to our new Chair, Tatiana Schofield.

During his time in the voluntary role as Chair, Mocky has led and supported significant GLR initiatives including the Women in Marketing Conference and Awards, as well at the Mentoring scheme. He’s recognised for always putting members at the heart of what we do, and has also placed significant effort in working on the Membership Advisory Board. On behalf of the region I’d like to extend my thanks to Mocky for his support over the years.

Our new Chair, Tatiana Schofield, is an accomplished marketer and Managing Director at Synergy lab, an innovation management consultancy working with universities and industry to support research commercialisation, develop enterprise infrastructures within universities and promote open innovation and creativity. Her specialism is open innovation, and she’s full of new ideas that will support members in London.”

Phil Preston
Network Manager, CIM.

Tatiana Schofield

“I feel honoured to be elected as Chair of the Greater London Region Board and to work with such a great team of marketing professionals, led by Regional Director, Philip Preston. This is an exciting time for CIM and as a volunteer; I look forward to building on the great work done by the team and taking members’ support to the next level.”


Green and Blacks chocolate hamperThanks to Green & Black’s Direct this month, one lucky member will win a Green & Black’s Chocolate Lovers Hamper.

Packed full of chocolate treats, including their Chocolate Conversations varieties and their trademark Miniature Bar Collection, it’s perfect timing in the run up to Easter! To be in with a chance of winning, answer our poll. The deadline for entries is 20 March 2014.

Enter my name in the draw to win a Green & Black’s Chocolate Lovers Hamper

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CIM Event

To find out more on Open Innovation, attend our event on Thursday 24 April 2014.

8 Ways to get aheadYou can make 2014 the year to get your brand and team ahead in digital marketing, by downloading our handy guide, and by booking one (or more) of our digital marketing courses.

We run over 150 classroom-based digital marketing courses across the UK, covering everything from the latest practical techniques on core digital channels. These are the upcoming dates for London courses:


Training dates in London
Subject Date Location
Email Marketing 7 March London
Content Marketing Planning 10 March London
Apps Marketing 11 March London
Advanced Social Media a Practical Guide 14 March London
Social media marketing Public sector and not for profit 18 March London
Managing Digital Marketing 19 March London
Social media marketing B2B 26 March London
Digital Advertising and Sponsorship 1 April London
Implementing Social Media Campaigns 2 April London
Social media marketing 8 April London
Digital Marketing for Financial Services 10 April London
Mobile Marketing 14 April London
Digital Marketing Masterclass 28 and 29 April London

Find out more and book now.

Our one hour, interactive webinars for members, are delivered by marketing experts – our Course Directors. They will provide you with practical marketing knowledge you can immediately apply within your day-to-day marketing role, as well as provide a free taster of our training courses.

What our members are saying about these webinars:

“Probably the single most informative and useful 60 minutes of my working year so far.”
Chris Smith, Senior eBusiness Manager, Autoglass

“Yet another fantastic #PracticalInsights webinar! With real information that we can take away, test and build upon for the future.”
Joseph Kelly, Marketing Assistant, Widex UK & Ireland.

“Excellent content, very thorough and lots to think about in the space of an hour!”
Matthew Harrison, Marketing and Recruitment Projects Manager, The University of Nottingham.

Register for upcoming webinars.
Members can register now for our upcoming webinars via Marketing Expert.

Recordings of previous webinars.
Members can also access the recordings of previous Practical Insights webinars via Marketing Expert.

Topics include:

  • What’s new in digital and social media in 2014
  • Social Media Measurement
  • Google Analytics: how effective is your website?
  • Copywriting: how words can drive sales and enhance your brand
  • A practical guide to Pay Per Click advertising.

Tell us what you think via Twitter @ciminfo #PracticalInsights

Like to view these but not a member?

Join now from just £12 per month for an annual membership.

Must Know Law for Marketers

26 February 2014
22 May 2014

Euston House
24 Eversholt Street

Members £495+VAT
7 hours CPD

When planning a new marketing campaign or simply going about your daily marketing role, it’s important that you know you’re acting within the law. But without a legal background, how do you know? This 1 day practical workshop will tell you everything you need to know about staying within the laws of marketing during your day-to-day activities.

In this course, you’ll find out more about:

  • Contract law and ‘marketing puffery’
  • Marketing communications
  • Trade marks and ‘passing-off’
  • Comparative advertising
  • Data protection and cookie laws
  • Social networking and user generated copy
  • Much more.

Book and see other dates and venues available.

Your CIM is helping you make 2014 the year to get ahead in digital marketing. Here are 8 key areas which will be developed further in our training courses.

  1. Multichannel marketing: integrate digital marketing and social media throughout your marketing planning and resourcing.
  2. Focus on the customer: build lifelong customers by understanding what your audience is trying to achieve and which channels they are using to do this.
  3. Lead with content: understand what people are searching for to inform your content.
  4. Optimise for mobile: an increasing amount of your website traffic is likely to be on a mobile device – adapt your website to be responsive to mobile devices.
  5. Avoid a social media disaster: manage your social media advocates and have monitoring tools in place on social media sites relating to your brand, your products and your competitors.
  6. Go beyond the last click in analytics: understand how all your channels work together.
  7. Don’t broadcast: everything you do should be as highly targeted and relevant as possible.
  8. Goals-driven measurement: set up goals in your analytics and focus on how your audience is reaching these goals.

If you’re looking to develop your marketing skills, whether you’re a digital novice or a seasoned professional, we have a full range of training courses in marketing, sales and business skills planned for the upcoming months. For team training, we also offer the ‘Digital Marketing E-learning’ tool. This is an online resource that allows you to build skills in digital marketing across a team quickly and easily.

Training dates in London
Subject Date Location
Social Media Marketing 3 February London
Search Engine Marketing – Advanced PPC Advertising 4 February London
Implementing Social Media Campaigns 11 February  London
Digital Marketing 24 February London
Multi-channel Digital Marketing 3 March London
Google Analytics 4 March London
Email Marketing 7 March London
Content Marketing Planning 10 March London
Digital Advertising and Sponsorship 1 April London
Digital Marketing for Financial Services 10 April London
Mobile Marketing 14 April London

Find out more and book now.

CAM Diploma in Digital Marketing

If it’s a recognised qualification you are after then the CAM Diploma in Digital Marketing provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

You’ll learn what digital marketing is about, including understanding the buzz words and main trends. Our course covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.

The CAM Diploma in Digital Marketing is offered through a number of CIM accredited study centres in London and throughout the UK. You’ll find them listed here.

It can be a juggling act to manage a busy professional life with studying for your CIM assignments and exams. But to help you through, there’s plenty of support available from our CIM Learning Zone website. You also have the option of getting in touch with the Student Support Group (SSG). They provide a free revision planning helpline for London members on 01784 463057, and also offer one to one support for marketing students who need more individual tuition to help them pass.

SSG help studying members every day. There isn’t a question too simple or too difficult, so if you need help, give them a call. This is an example of a recent advice session between a studying member and SSG tutor. From this you can see the importance of evaluating and justifying your reasons, and how with some useful tips you are on the right lines to pass.


“Hi, I’m working on my CIM assessment. I’ve read the Assignment instructions, the Candidate’s brief, the most recent Examiner Report and various other CIM materials, but I still can’t quite grasp the CIM requirements for evidence of marketing theory, application and evaluation at Diploma level. Can you help please?”


“Of course we can help. Think of it like this…

There’s a typical man or woman in a pub. A sociable and worldly wise sounding individual but not well schooled. They have a lot of valid opinions about life but with a limited vocabulary, and it’s likely they have not studied formally, nor read a book on the subject they claim to be an expert on, so they can’t justify any of their opinions convincingly.

These individuals are entertaining to listen to, but are unlikely to change anyone’s view about their chosen topic, because they cannot validate their own opinions. This is all fine for behaviour over a drink in the pub, but it’s not going to impress an examiner at a professional membership body like the CIM.

The CIM requires proof that you have studied the course materials, read the books, that you know and understand the key marketing theory such as the models, checklists and concepts, and that you can apply this theory in a practical way to fit the scenario provided, for example focussing on reducing customer churn and improving customer retention.

Your CIM assignment work also needs to demonstrate that you can evaluate, which means to show the difference between good and bad marketing: as evidenced by your marketing audit and SWOT; also evident in your marketing plan when you make recommendations for improvement, and can justify them with strong and logical arguments. In other words, your blending of theory + application + evaluation = a happy examiner.

Unlike the approach taken by the man or woman in the pub, your CIM work will enable you to demonstrate your marketing knowledge and skill to the examiner. The formula for this is: academically based theory + sound commercial practice / application / evaluation = a marketing professional.”


“That’s clear! Thank you.”

For a chance to win a £150 discount off a marketing qualification, offered to London members by the SSG, enter this month’s prize draw.

Are you ready to start the New Year with a new career? The official job board of the CIM, The Marketer Jobs, features the latest marketing roles from top brands and business. They’re all available to view online for members thanks to your subscription to The Marketer magazine, which is part of your membership package.

The site has many practical functions, including:

Find jobs
Using the Marketer Jobs, you can search vacancies for marketing specialisms, for example ‘marketing manager jobs’ and ‘brand manager roles’, or view lists of vacancies matching specific searches, such as ‘marketing jobs in London.’

Jobs by email
The Marketer Jobs has a useful facility for you to save relevant job searches, and to get alerts sent straight to your email address. You can save job details, save job searches, upload your CV so recruiters and potential employers can see it, and update your account details when you need to.

Recruiter A-Z
Do you have your heart set on working for a particular brand or organisation? Then a quick look at our recruiter A-Z directory will instantly show you who’s recruiting.

Careers support
We’re here to help you help you steer your marketing career in the right direction. Our Careers service can offer all the help and resources you need to further your career and continuing professional development (CPD). From a CV writing service, to marketing webinars and master classes, we can help you get ahead.

Find out more.

Our selection of over 120 marketing, sales and business courses are tailored to help you develop the latest practical skills and thinking. If you’re new to marketing, or a seasoned professional, there’s a course to suit your needs. From our website you can search by title or date to find exactly what you’re looking for. Or you can browse or order our latest training directory so you always have the latest information at your fingertips.

A couple of suggestions…

Introduction to New Product Development (NPD), 12 February 2014
Successful innovation ensures that your products stay competitive. But the latest research shows that failure rates in this area are high. You’ll leave this course fully equipped with a strategic NPD process and an understanding of the key activities that drive innovation success. This 1 day London-based course is accredited for 7 CPD hours. Find out more.

New Product, Service and Business Model Innovation, 19 March 2014
Successful innovation is vital to the long-term success of your organisation. This course is designed to provide you with a step by step approach to the innovation process based on established best practice. This 3 day course, based at Moor Hall, is accredited for 21 CPD hours. Find out more.

Visit our Courses section for the full run down of programme dates for 2014.

Achieving Chartered Marketer status shows you are an up to date, experienced and qualified marketing professional. One of the many advantages of becoming Chartered is being listed in our Chartered Marketer Directory.

This Directory is accessible from our website, so it’s possible for to verify your status and credibility. It’s always positive to see yourself listed amongst the best, take a look.

Andrea RabeThis month, we caught up with London member and Chartered Marketer, Andrea Rabe, to talk about her current marketing projects. Andrea is Assistant School Manager for the School of Business, Economics and Informatics at Birkbeck, University of London. She’s an advocate of continuous professional development and the CIM, having completed the Certificate in Marketing in 2002 and the Professional Postgraduate Diploma in Marketing in 2007.

Andrea, what project have you worked on recently?

One of my areas is ‘international students.’ This involves recruitment and retention and encompasses the whole customer journey from the first enquiry to the application, looking after them whilst they study with us and staying in contact with them as alumni.

What were your objectives?

My role was recruiting international students, ensuring that they have a positive student experience and converting them into lifelong active alumni.

What were the challenges?

The challenges for me are the visa restrictions imposed by the government and the competition from other countries – especially due to the fact that it is much easier to arrange visas in some other countries. The challenges for international students are to get used to life in another country, to acclimatise to another culture and to become proficient in English. It is such an achievement when students graduate and I am very proud to be part of their journey.

How did you put the right marketing in place?

I am working with an excellent professional marketing team within the university. I know that some of them are also members of the CIM. Most of our recruitment is through word-of-mouth. Birkbeck’s Academics are internationally known experts in their fields. The positive student experience is talked about and it is therefore essential to listen to the students and aim to continuously improve our services to stay ahead.

What were the results?

The new intake of programmes start this month and it already looks like a great cohort of international students. It is a vibrant mix and we have students from all over the world. Most of our UK students work during the day and study in the evening, and the international students benefit from making important business contacts with the UK students whilst the UK students benefit from learning from international case studies. A win-win for all!

What will you do next?

I am preparing for the induction events programme this month. These are a mix of social, language support and study skills courses. After this, the recruitment for the next year starts again. I also hope to be able to fly out to meet a group of our alumni students in the USA in the near future, which will be a very exciting experience.

StudentsRight now, many of our London studying members will have just received their CIM assignment/exam results. So now may be the ideal time to consider your CIM study options for the Autumn. The next CIM assessments will be during the first week of December.

Free advice service

In addition to the wide scope of services for studying members available nationally from the Institute, the Greater London region provides local support by working with the Student Support Group (SSG), much of it free.

If you’d like some help with your personal study plan, or like to chat about any other aspect of CIM study, Student Support Group can help with advice on:

  • Study planning – what subjects to tackle in what order and how many to take at once? (free advice)
  • Assignment/Exam feedback service (ideal if you have failed and don’t know why?)
  • CIM subject knowledge tests (free service)
  • Syllabus refresher sessions (discuss hard to understand aspects)
  • Assignment and case study briefings (expert advice on what to do and how to do it)
  • Checking assignment drafts and exam 4 pagers (check you are up to CIM standard)
  • Mock exam papers and feedback service, all designed to help you pass next time!

SSG can develop an individual study package to suit your study needs and budget. To find out more call Caroline on 01784 463057 or email (see SSG website for details and fees).

Library and resources

Now’s also a great time to broaden your marketing knowledge by doing some background reading and research, using free resources available from CIM.

  • Information and Library Service – a dedicated marketing collection making it an essential specialist source of information for books and online.
  • Online journals, books and reports – members enjoy fast online access.
  • Cutting Edge – the weekly digest of marketing news from across the sectors.
  • Research papers – for the latest marketing thinking including the recent ‘Women in Marketing paper’
  • Case studies – real life studies which show how marketing theory works in practice.

Download 8 free study podcasts

To make an interesting change from attending college or reading textbooks, listen to our free CIM student podcasts. Provided with supporting factsheets, these are available to download from the GLR and SSG websites. Podcast topics covered include:


  1. Life as a Chartered Marketer – Mark Batchelor, Chartered Marketer
  2. How to get on in your Marketing career – Simon Basset, Recruitment expert
  3. How to stay motivated in your CIM studies – Polly Grant (ex-student)
  4. CAM digital marketing qualifications – What’s available?
  5. How to pass CIM Professional Certificate in Marketing
  6. How to pass CIM Professional Diploma in Marketing
  7. Study tips – study smarter, not harder.
  8. Your CIM – learn about free membership benefits.
September 4, 2013

Interviews with members Lois Ireson and Lloyd Emeka

Tweet This month, we spoke with two London members, Lois Ireson and Lloyd Emeka, about their marketing careers, the benefits of their membership of the CIM, and keeping a work/life balance. Lois is a Director of They specialise in helping talented people and companies gain the success they deserve through coaching and training in [...]

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September 4, 2013

New London Chartered Marketers

Tweet Achieving Chartered Marketer status is the mark of an up to date, experienced and qualified marketing professional. As more and more members register for Continuous Professional Development every year, we recognise and congratulate the Greater London members who have become chartered this year. George Abakah Lyndsey Atkins Shameer Bheda Samantha Bisson Ian Braithwaite Julie [...]

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