Careers

May 1, 2013

Collect your CPD hours before the June deadline

by CIM GLR

in Careers, CPD

Your continuing professional development (CPD) journey can lead to Chartered Marketer status and your place alongside the 5,500 elite marketers who have proven their commitment to excellence by achieving this level. With the current CPD year coming to a close in June, now is the time to check that you are on track with your CPD activities.

There is still enough time in May and June to finish accumulating the hours you need for 2012-13, with events and training opportunities on offer to ensure that you reach your annual 35 hour requirement.

The deadlines
CPD year ends 30 June 2013 → CPD record card submitted by 31 July 2013

Don’t forget that you can collect CPD hours for things which, as a marketing professional, you probably already do, like sharing your knowledge and in-company training. Even reading your copy of The Marketer counts. Just take a look at the categories in the Chartered CPD Programme.

What London members did to accumulate CPD hours last year

Category %
Conferences and exhibitions 58%
Training courses/workshops 45%
In-company development 41%
Private study 37%
Qualification studies 20%
Mentoring 16%
Community work 8%

Source: Greater London region member question ‘How do you accumulate CPD hours?’ July 2012

Take control
The Chartered CPD Programme allows great flexibility and supports your development.
Download the record card and see how many hours you’ve already notched up by noting the development activities you have completed since July 2012 to date.

Not yet registered on the scheme?
You can find out more about joining the Chartered CPD Programme and begin your journey to Chartered Marketer status.

April 3, 2013

Meet a mentor – the speed-networking evening on 9 May

by CIM GLR

in Careers, Events, Mentoring

Meet a MentorMeet a Mentor
Thursday 9 May 2013, from 18:00
City of London, Marketing Suite, 80 Basinghall Street, EC2V 5AR
This is a free event for CIM Members and Studying Members only

If you’re interested in learning from others with proven knowledge and skills by getting yourself a mentor, then come along to ‘Meet a Mentor’ and find your match. And if you are a Chartered Marketer with a wealth of marketing experience already, and you’re interested in sharing your knowledge, then come along too, and find out about becoming a mentor.

Book today

Mentoring is part of our Chartered CPD Programme. Both mentors and mentees can accrue up to 21 hours of their annual 35-hour CPD requirement under Category 6.

The venue itself is worth a look. It’s the City of London Marketing Suite at 80 Basinghall Street, where London is showcased to the world. Here mentors and mentees can meet in a structured, friendly, environment.

How it works

  • Book your place at this free event by calling our events team on 01628 427340. Tell us if you want to be a mentee or mentor when you book. We’ll then ask you for brief information on your background to help in the matching process.
  • On the evening you’ll be welcomed with light refreshments and informal networking to kick off the evening.
  • Then after a brief introduction, a ‘speed dating’ type session will be run. Those seeking mentors can meet several, including any pre-matched potential mentors based on mapping background information of mentees and mentors.
  • Mentees then select the individual that best matches their requirements. After the event we will process your application and match you to your mentor.
  • Those interested in being a mentor can talk to those who already are and join the scheme there and then if they wish.

Already a mentor?
We have a strong line-up of mentors coming forward for this event but we would like more to make this a really vibrant evening. So if you are a mentor and can set aside the time, then come along to lend your support. Even if you already have a full quota of mentees, potential mentors would enjoy meeting you and learning about the role to help them decide if this is for them. Just email Ann on ann.prayle@virginmedia.com and she’ll be delighted to help.

Who can be a Mentor?
As you’d expect Mentors must be suitably senior. Mentors must be CIM members and have been Chartered Marketers for at least two years, with at least eight years of working in a senior marketing position.

Who can be a Mentee?
Mentees must be CIM members or studying members and register for the Chartered CPD Programme. This can be done easily at any time. It is free and exclusive to members.

Find out more about Mentoring.

So come to Meet a Mentor on 9 May from 18:00 and benefit from having a mentor or from being one.

This is a CPD category 10 event, accredited for 1.5 hours CPD.

March 6, 2013

Senior marketers only – The Levitt Group

by CIM GLR

in Careers, Market Interest Group

Highly experienced and qualified marketers can find that most learning experiences are too low level or time consuming. Our community for senior marketers, The Levitt Group, provides advanced knowledge with an emphasis on practical relevance and value-for-time in response to this need.

The group’s focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. It is also an effective network of trusted, experienced executives across many industry sectors and functional specialities with events, communications, a LinkedIn Group and a valuable website archive.

Membership of The Levitt Group is only open to Chartered Marketers, Fellows and graduates of CIM’s Intensive Diploma programmes for senior managers. If you would like to join please contact our membership services team. Members pay an additional £30 a year to join the group and access exclusive insight and knowledge.

If your interests are primarily in marketing tactics, related to a specific sector, or you are a student of marketing, then you may be better served by our other market interest groups.

Meetings

The Levitt Group meetings are non-profit events designed to give members the maximum possible knowledge in the least possible time. High level and exclusive events, give those who attend the opportunity to question and debate the speakers’ ideas.

Great Minds – one-day events, at which you can listen to and question world-famous authors as they summarise their thought-leading ideas about marketing and strategy.

Friday 7 June
For the next Great Minds event at
Regent’s College, Inner Circle, Regent’s Park, London, NW1 4NS

Book today

Beyond the learning– similar to the Great Minds events but at which leading academics summarise where the knowledge on a particular subject stands at present, then reveal the latest cutting-edge research, theories and practice which is moving that knowledge forward.

The Knowledge

Our regular communication for group members and potential members is The Knowledge. Six times a year, we invite a leading marketing thinker to give a concise overview of his or her area of expertise. Limited to a ten minute read (and provided as a podcast), The Knowledge gives readers the essentials of the topic and the opportunity to find out more if they wish.

Recent editions have covered:

  • Goran Skugge, ‘Pricing outside-in: capture your customers’ willingness to pay’.
  • Merlin Stone, ‘Managing complaints’.
  • Professor Hang Chang Cheih, ‘Game changing: disruptive innovation as a strategy for business growth’.

LinkedIn Group
The group discusses a wide range of marketing matters, depending upon the current interests of the participants. It is also a very useful place to network with other, similar, senior marketers. Sign in to LinkedIn and search for ‘The Levitt Group’.

Website archives
A visit to www.levittgroup.org.uk not only provides updates on our various activities, it also gives access to a rich archive of previous editions of The Knowledge, as well as speaker notes from some of our previous events. This reservoir of advanced knowledge and high-level case studies is a valuable resource for any senior marketer requiring the latest thinking on a topic or looking for a case study to illuminate how it has been put into practice.

February 7, 2013

Women in Marketing Conference 2013: The Creatives Part Two – the Communicators

by CIM GLR

in Careers, Women in Marketing

CPDWednesday 13 March, 18:45-21:30
Google, Central St Giles, 1 St Giles High Street
London WC2H 8AG
2 CPD hours

Members £40, Studying Members £40, Guests £45

Book today

The 2013 Women in Marketing Conference, created by Ade Onilude to shine a uniquely female light on hot marketing topics has gone from strength to strength since its beginnings in 2004. This year our theme is ‘The Creatives Part Two – The Communicators’. The event is open to women and men and will be held at Google’s UK headquarters, in Central St Giles, Covent Garden. It’s a great chance to step through Google’s doors and witness the quirky interior design of their offices.

Our conference will focus on digital trends in media, PR and consumer engagement. We are delighted to welcome expert speakers from quite different areas of the communications arena.

CIM Women in Marketing Conference 2013Kate Garvey, Director at Freud Communications will share her know-how on how to create an effective global campaign. With experience that includes the London 2012 Olympic and Paralympic Games, Live 8 and work for Tony Blair at 10 Downing Street, Kate can offer insights from a perspective which few of us have.

Founder of Folded Wing, Karen Pearson will probe the topic ‘Is radio still an effective tool of engagement?’ She is a regular expert panel member for broadcast and technology discussions led by the BBC, Channel 4 and the Radio Academy. Karen has tackled many innovative projects including Red Bull Music Academy Radio and counts the BBC, The British Council and Nike amongst her clients.

Alison Bonny, Communications Director at Spotify will enlighten us on the subject: What does Spotify offer brands and consumers? Twenty million people use Spotify to stream music and it’s growing rapidly, with a different way of approaching its business. So find out from Clare what that means for marketers.

Our final speaker, writer Clare Bennett, will address the question ‘Is print dead?’ and look at the role traditional media has in an increasingly digital age. Clare has worked for screenwriter, Richard Curtis on ‘Love Actually’, ‘Bridget Jones’ and Comic Relief. Her roles have spanned Mothervision, RED and Commissioning Editor for Tatler.

“It really was one of the best events I have attended. The quality of the speakers was outstanding – truly inspirational women.”

Louise Orpin, Consultant, on the 2012 conference

Find out more and book your place.

February 7, 2013

Content Marketing – how to win fans and influence people on 25 April

by CIM GLR

in Careers, Events

Content MarketingShortly after the Easter Bank Holiday weekend, the CIM Greater London Region brings you a thought-provoking and instructive event, which demonstrates the power of Content Marketing to win fans and influence people. So forget feasting on chocolate eggs, this is a topic you can really get your teeth into!

Thursday 25 April 2013, 18:00 – 21:00
Westminster Business School
University of Westminster
35 Marylebone Road
London NW1 5LS

Members £18, Studying members £12, Guests £24

Content marketing – what’s it all about?

Content marketing is a marketing strategy that uses the creation and sharing of relevant and valuable content to acquire and engage a specific target audience. It isn’t selling. But by creating value it leads to sales or other profitable outcomes.

One event – Two perspectives 

Paul Hill

Paul Hill, Content Director, Further

Richard Ayres

Richard Ayers, CEO of Seven League

Paul will explain how to develop a solid content strategy before delivering compelling brand and product stories and placing them with the most influential sites, blogs and communities for your audience.

Using lessons from working with Manchester City, last season’s Premier League champions, and more recently the British Film Institute, Richard explains how to create genuinely exciting content and exploit valuable archive assets to build fervent on-line communities.

Find out more about our speakers, the evening’s schedule and the venue

February 7, 2013

Interview with Tracey Stephenson, CIM member and founder of Staying Cool

by CIM GLR

in Careers

Tracey Stephenson

Tracey Stephenson, Co-founder and MD, Staying Cool

London-based Tracey Stephenson is co-founder and MD of Staying Cool serviced apartments. The company, founded in 2005, owns über-chic apartments in Birmingham, Manchester and Barcelona. Staying Cool has continued to thrive in a tough environment with year-on-year sales growth of 23 per cent in 2012.

Tracey, who has a background in marketing and sports sponsorship, talked to us about the Staying Cool concept and how this small, independent company attracts business in a sector dominated by large corporate chains.

Tracey told us: “My friend Paul Taylor and I set up the business in 2005. We both have a passion for design. Paul is both a qualified lawyer and architect and we both travelled a lot on business and felt that there was a gap in the market for a new brand that offered all the style, individuality and service elements of a true boutique hotel but with the space, freedom and flexibility of an apartment.”

Staying Cool began with three apartments in Manchester and one in Barcelona, and in 2008 expanded into Birmingham when the city’s iconic Rotunda building was transformed from derelict office space into apartments by cutting-edge developer, Urban Splash. Tracey said: “It’s a unique building, in a great location and it is very different to other hotels, not least because of its cylindrical shape.”

How does Staying Cool stand out in a crowded market? Tracey said, “We are a small business and our marketing budget is 4 per cent of turnover, but I like to think that makes us more creative.” She continued: “First of all, we stand out visually – Paul did a wonderful job on the interiors and no two apartments are quite the same. We commissioned bespoke British furniture and worked with artists such as Lou Rota, which gives the interiors great integrity.

We also decided to invest in really great photography from day one to capture all of this and that helps enormously with PR because our visuals jump out at picture editors and journalists.“

Staying Cool Penthouse

Staying Cool stands out visually, from its interiors to its press photography

“We’ve found that focussing on PR pays dividends in national coverage,” explained Tracey. “Our first break was when the Guardian featured us as hotel of the week in Manchester when we had just three apartments. Over the past year, we invested more in that area which resulted in a jump in national coverage. And we were really excited when the Rotunda was recommended by the New York Times.”

“We have a decent website which we redesign every two years, like everyone else we allocate resources on SEO and are generally hot on digital marketing, but cannot compete with the advertising spends of large corporate chains. This is where online media reviews and guest review sites play a valuable role and drive web traffic,” she added.

“Our small team loves coming up with creative solutions. For instance, we tend to be quieter on Sunday and Monday evenings so we created an Alternative Weekend package, which rewards guests with a complimentary breakfast and champagne if they come to stay on those nights.

“Lastly, I had always worked for arts organisations and local authorities before now – albeit on the commercial side – where joint working is the norm. We have therefore developed great partnerships with like-minded organisations such as our local independent cinema, coffee shop, Style magazine, theatre etc. to raise awareness and drive bookings.”

The 2012 Global Serviced Apartment report showed a worldwide increase in inventory of 34.1 per cent since 2010. The sector is set to boom and Staying Cool is ready to capitalise on demand and to take its Rotunda model to other cities.

February 7, 2013

Is someone you know interested in Marketing qualifications?

by CIM GLR

in Careers, Events, Studying

Whether already in marketing or not, anyone interested in CIM qualifications can find out more at our free ‘CIM Education Live’ event within the TFM&A trade exhibition, later this February.

TFMACIM Education Live event
At the TFM&A exhibition, Earls Court 2 South Hall, London SW5 9TA
Tuesday and Wednesday 26-27 February 2013, from 9:30-17:30

This is a free event enabling you or someone you know to discover more about studying for CIM qualifications and select a suitable study centre. The event takes place within TFM&A, the UK’s largest and longest running trade event for multi-channel marketing, media and advertising at London’s Earls Court 2 exhibition hall. Simply register to attend the exhibition for free entry and register your interest in Education Live.

Come along and chat through your options
You can talk to us and representatives from several CIM Accredited Study Centres, during the day. There is also the opportunity to attend free taster sessions for our most popular qualifications. Places are allocated first-come, first-served on the day.

Taster sessions run each day
11:00-11:30 Professional Diploma in Marketing
12:15-12:45 Digital Qualifications
13:30-14:00 Chartered Postgraduate Diploma in Marketing
14:45-15:15 Professional Certificate in Marketing

For job-seekers to senior marketers looking to expand their skills, this event is a good opportunity to talk face-to-face about CIM marketing qualifications.

February 7, 2013

Market Interest Group (MIG) for Social Marketing

by CIM GLR

in Careers, Market Interest Group

Peter Roach

Chair of Social marketing MIG, Peter Roach

If your work involves deploying marketing techniques to influence behaviour for the benefit of individuals and society, then this Social Marketing MIG could be for you. Our MIG members come from public, voluntary and private sectors including the NHS, multinationals, SMEs, charities and consultancies.  As a member of the CIM it’s free to join up to three market interest groups (with the exception of the Levitt Group), just contact DenaPearce@cim.co.uk. Once you’ve joined the Social Marketing MIG you can also join in the conversation at our LinkedIn Group.

Changing things for the better
Members in the Social Marketing MIG work on everything from health campaigns to sustainability, and there are over 1,040 of us in the group already. Download the flyer to find out more about our aims. Or why not come to our next event:

What makes a successful social marketing intervention?

Friday 15 March
12:00-14:00 lunchtime event
Westminster Business School, University of Westminster, 35 Marylebone Road, London, NW1 5LS
Members: £18.00, Studying members: £12.00, Non-members; £24.00

Book today

This workshop has been designed to explain the benefits of using social marketing to change or maintain behaviour. It covers the key concepts and steps in the planning process to help you implement a successful and effective intervention.

It’s social marketing not social media!
Social marketing is a marketing discipline designed to effect positive social change like promoting healthy eating, whereas social media provides some of online marketing tools to do this including twitter, LinkedIn and facebook. No wonder people get confused as both terms are in common use and they are very similar … but now you have no excuse!

January 16, 2013

Take part in The Marketing Confidence Monitor

by CIM GLR

in Careers, Research

The Marketing Confidence Monitor is a quarterly benchmark of marketing sentiment, comprising a trackable index score as well as in-depth analysis of the issues underlying the numbers.

Launched by The Chartered Institute of Marketing in October 2012 and supported by Deloitte and Forbes, this important business barometer secured responses from over 1,200 UK marketers in its first survey – making it the largest and most representative study of its kind drawing input across a diverse range of industries, sizes of company and levels of seniority.

Marketing Confidence MonitorKey issues under investigation

  • Business performance
  • Budgets and investment
  • Careers and development
  • Macro-economic issues

Take part today

  • 100% confidential
  • Less than five minutes to complete
  • Receive the in-depth report free and first

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January 2, 2013

Win £100 discount off a Digital Marketing qualification

by CIM GLR

in Careers, Prize, Research

SSGThe Student Support Group has been helping studying members in London for over 20 years with individual exam and assignment support services. Now they’re offering you a chance to win a £100 discount off a Digital Marketing qualification in 2013. It’s all about ‘keeping your sword sharp’ so your digital marketing skills and knowledge are up to date.

Just answer a few questions and we’ll enter you into the prize draw. The deadline for entries is 24 February 2013.

To find out how Student Support Group can help you with your studies, please call Caroline on 01784 463057 or email Caroline.

For one CIM member, her marketing studies led to a role as a Student Support Group tutor and CIM examiner. Take inspiration from Caroline Cavanagh’s story.

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December 5, 2012

Who won the Women in Marketing Awards?

by CIM GLR

in Careers, Women in Marketing Awards

At a glittering ceremony at Altitude 360 on 7 November, the winners of the prestigious Women in Marketing Awards were announced. Created by London marketer Ade Onilude, 2012 marks the third successive year of these awards. Our thanks go to the headline event sponsors sponsors re:kap and Mondelēz International, as well as the award category sponsors Google, Cisco, Zenith Optimedia, Aquent and Adam&EveDDB, and media supporter Sparkle Style.

WIM Awards
With distinguished guests including Sir Paul Judge our President, and fantastic host Daryl Fielding, the Ceremony was a high-altitude, high-energy and high-class celebration of women’s achievement in the London region. Congratulations to everyone who entered, and to the deserving winners. Take a look at the photo gallery to see if you were papped, courtesy of photographer Ilka Noggler or to get a glimpse of the glamour. And don’t miss video highlights from the ceremony by Powder Puff Productions.

Announcing the winners
Best Female Marketer – Consumer
Suzi WilliamsSuzi Williams
BT
 Best Female Marketer – Business to Business
Paula AllertonPaula Allerton
Moorhouse Consulting
Female Fast Track Marketer of the Year
Indeveer TatlaIndeveer Tatla
ByBox
 Best Female Marketer – Not-for-Profit
Jules HillierJuliet Hillier
Brook
Best Female Leader in Marketing – Agency Side
Tamara GillanTamara Gillan
Cherry London
 Best Female Leader in Marketing – Client Side
Suzi WilliamsSuzi Williams
BT
Special Award for Outstanding Contribution to Marketing – Agency Side
Kate Robertson
Havas/Co-founder One Young World
 Special Award for Outstanding Contribution to Marketing – Client Side
Elizabeth Fagon
Boots
The Women in Marketing Company Award – The winning company has been specially nominated and selected by the judges for its support of women in senior marketing leadership roles
Burberry

The Women in Marketing Company Award – Highly Commended
Helen HammondHelen Hammond
Elephant Creative

Thanks to all the participants, the judges, the distinguished guests and the sponsors who make the Women in Marketing awards such an important accolade.

Make sure you keep a space in your diary for the next Women in Marketing event. Our Conference entitled, ‘The Creatives – Part Two’ is on Wednesday 13 March 2013.  More details will be released shortly, join the CIM Women in Marketing group on LinkedIn to keep up to date, or follow us on on twitter.

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December 4, 2012

Network at Meet with Drinks in the New Year – 8 January

by CIM GLR

in Careers, Meet with Drinks

Meet with DrinksTuesday 8 January 2013, 18:30-20:30
The Old Nick, Holborn
Members £5, Studying members £3, Guests £7.50

Get the New Year off to a cracking start. Share your resolutions with like-minded marketers, or just have a well earned chat at our informal Meet With Drinks networking event in central London on 8 January. And if you can’t make that date the next get-together after that is Wednesday 6 February and then Tuesday 19 March 2013.

Held roughly once a month at The Old Nick, Sandland Street, Holborn WC1R 4PZ from 6.30pm to 8.30pm, Meet With Drinks is an opportunity to chat and network with other lovely marketers and their guests. You don’t need to be a CIM member to attend and members are very welcome to bring along guests. It costs just £5 for members (£3 for studying members and £7.50 for guests) and we provide the first drink and some light snacks.

It’s easy to book or you can turn up on the night and pay on the door, either way, you’ll be made welcome.

Join the LinkedIn group at ‘CIM_GLR – Network for London Marketers’ to network before and after these events.

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October 1, 2012

Marketing Confidence Survey

by CIM GLR

in Careers

Open from 1 October the new Marketing Confidence Survey gauges marketers’ attitudes, concerns and opportunities. Our survey is supported by Deloitte and Forbes, and will run each quarter. It takes a few minutes and you’ll get a copy of the findings so why not take part now.

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September 4, 2012

WIM Awards deadline extended to 20 September and book the ceremony, 7 November, plus Aquitude Marketing to Women’ Survey Report results

by CIM GLR

in Careers, Events, Women in Marketing, Women in Marketing Awards

Due to popular demand, the Women in Marketing Awards deadline has been extended to Thursday 20 September 2012. So you still have just over a week to put together an entry, or add the finishing touches to one you’ve been preparing. The short list will be announced in October.

These Awards celebrate excellence in marketing by women and for women in the Greater London region. With entries ranging from small businesses, charities and individuals, to top brands and organisations, entering the Women in Marketing Awards is the ideal opportunity for you to raise your profile alongside high-achieving marketers in your region.

And of course there’s the dazzling Awards ceremony which will be held on 7 November at the stunning Altitude 360 London venue. With breathtaking 360° view of London, this towering feat is located right in the heart of Westminster. This prestigious evening celebration will recognise all the entrants and winners with peers and colleagues from the world of marketing. You’re welcome to attend the ceremony even if you haven’t entered; it’ll be a night to remember and a high class social event in the region.

Find out which category you can enter, submit your entry soon and book your ceremony tickets.

Aquitude Publishes ‘Marketing to Women’ Survey Report
The verdict is out: IT, Financial Services and the Automotive sector are given the thumbs down by female consumers … 52% of female marketing practitioners blame the lack of gender diversity for brands not gauging the female mindset. Want to know more?

Aquitude’s Purl Influencer Panel in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network and launched in April 2012, uncovered how female professionals perceive corporations are embracing this new growth market – both as consumers and, also, as Marketing practitioners.

Aquitude and Women in Marketing thank all those who contributed. The winner of the champagne, C.L from Glasgow, has a sparkling reward already on the way!

To view the research outputs click here.

Want to be part of Purl Influencer Panel? Apply here.

 

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September 4, 2012

Malika and Ann share their studying success as the Student Support Group turns 20

Last month we featured London’s Student Support Group celebrating 20 years of helping the Institute’s students to pass. We heard from Andrew, Lynda and Sharon who told their stories, and this month, Malika and Ann tell us about their experiences. In addition to the wide scope of services for studying members from the Institute’s headquarters [...]

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September 4, 2012

Congratulations to the new London Chartered Marketers

Achieving Chartered Marketer status is the mark of an up to date, experienced and qualified marketing professional. As more and more members register for Continuous Professional Development every year on the course to achieve this status, we take a look and congratulate the Greater London members who have become chartered this year. Philippa Seal David [...]

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