If you look at today’s successful business people, what many of them have in common, along with expertise and passion, is the support of a mentor. Could you support a less experienced member by becoming their mentor?
Rey Carr put together some top names and tips, published on the Mentor Hall of Fame:
Richard Branson, founder of Virgin Atlantic Airways was told by Freddie Laker, who shook up the airline industry with ‘no frills’ Laker Airways:
‘If you are going to take on Pan Am, T.W.A. and British Airways, you’ve got to use yourself and get out there and realize that if you dress up in a captain’s outfit when you launch the airline, you’ll get on the front page. If you turn up in ordinary business clothes, you’ll be lucky to get a mention. Remember, the photographers have a job to do; they’ll turn up to one of your events and give you one chance. If you don’t give them a photograph that will get them on the front page, they won’t turn up to your next event.'”
Anne Mulcahy who rose to become CEO of Xerox was told by her mentor, “When everything gets really complicated and you feel overwhelmed, you’ve got to do three things: first get the cow out of the ditch; second, find out how the cow got into the ditch; and third, make sure you do whatever it takes so the cow doesn’t go in the ditch again.”
“Be nice, do your best – and most important, keep it in perspective,” was the advice to Meg Whitman former CEO and President of eBay from her father who was also her mentor. Meg is credited with turning eBay from a niche auction house into the mega online shopping site it has become.
Making introductions – more mentors needed
On 9 May we ran a ‘Meet a Mentor’ evening in the City. Around 25 members came along to meet some of the 6 mentors in a speedmatching session. Not only that, our Chief Executive, Anne Godfrey surprised us by spontaneously agreeing to mentor two London members who so admire her leadership approach they requested her support as their mentor. Potential mentors came along too to find out more about this voluntary role. It was wonderful to be able to introduce mentees to mentors, knowing what a difference this can make to the mentee’s career and how satisfying the role is for the mentor. Yet good as it was, the event was oversubscribed because we simply need more mentors in Greater London.
So do you have what it takes to be a mentor?
We have a waiting list of members who would be delighted to learn from your experience and have your support. It needn’t be onerous. But it will be rewarding! You and your mentee agree how often you are in touch, whether you meet up, chat on the phone or swap emails.
Members who have held Chartered Marketer status for at least two years and have at least eight years of working in a senior marketing position can apply.
“Mentoring can form a vital part of a marketer’s personal and professional development so we are delighted to see such a positive response to the launch of our national mentoring programme.
We often hear our members ask how they can give back to the profession so this gives an opportunity for senior practitioners to do just that.
Personally, I’m now looking forward to working with my mentees, even if I had no idea I was going to be a mentor a couple of weeks ago!.”
Anne Godfrey, Chief Executive
If you are interested in participating in the scheme, please complete the mentor application form and send it to firstname.lastname@example.org. If you’d like to find out a bit more, please call the team on 01628 427273.