We’ve teamed up with Staying Cool, the über-chic serviced apartment brand, to offer a wonderful getaway for one lucky member and their guest in our prize draw.
WIN
- 1 night in the Staying Cool Clubman
- At the Rotunda, Birmingham
- Enter by 21 June
The winner will enjoy the location, design and sheer buzz of a one-night stay in the Clubman apartment in Birmingham’s iconic Rotunda building, high above the city. Converted to up-tempo apartments by cutting-edge developer, Urban Splash, and featuring bespoke British furniture, the apartment provides a refreshing alternative to a hotel stay.
The Clubman is all about 5-star cool that’s designed around you. You can rustle up some eats in the kitchen, chill in the living area and view the amazing cityscape through floor-to-ceiling windows as you stretch out on your bed. The city’s attractions are on the doorstep and it’s an ideal place to stop when on business. Birmingham’s NEC is just a taxi ride away.
MD of Staying Cool, Tracey Stephenson recently shared the success story of her company with London members. Commenting on Birmingham Rotunda as a landmark, Tracey said, “It’s a unique building, in a great location and it is very different to other hotels, not least because of its cylindrical shape.”
Missed it in 2012? Then visit in 2013
“The New York Times recently named our second city as one of the hottest destinations for 2012…its favourite place to stay? Staying Cool’s apartments atop the Rotunda”
The Sunday Times
Just answer a few very quick questions. Provide your email so we can contact the winner. And make sure you enter before 21 June 2013. Someone has to win so why not you. Enter now.
Hardworking marketers deserve a little indulgence now and then, so we’re delighted to congratulate Karen Landor, Donor Development Services Manager at Naomi House children’s hospice who wins the Bliss Chocolate Hamper from Hotel Chocolat in our latest prize draw.
“What a lovely surprise,” said Karen, from Naomi House. “Finding out I’d won is the perfect end to an amazing week which started with a trip to No. 10 Downing Street and included the excitement of a visit from HRH the Duchess of Cambridge to meet the children and staff at Naomi House.”
British chocolatiers, Hotel Chocolat, create witty, stylish, luxury chocolate with natural ingredients and sumptuous flavours. This is chocolate heaven with everything from milk, dark and white chocolate selections, feisty peppermint truffles and silky champagne truffles worth every delicious penny of its £150 value. What a superb prize!
If you missed out on this prize you can always visit your nearest Hotel Chocolat shop, including any of 21 right here in London or go online at www.hotelchocolat.co.uk to get your own taste of heaven.
Enter our current prize draw to win a one-night getaway to the Staying Cool Clubman apartment in the landmark Birmingham Rotunda.
We believe marketers play an instrumental role in shaping the performance of their organisations. That’s why as a marketer, your opinions count, as an indicator of the outlook for business.
Through our Marketing Confidence Monitor, run with Deloitte and Forbes, we ask for your views and those of other marketers across all industries, company sizes and levels of seniority. This provides a benchmark of future prospects, together with in-depth information on the issues underlying these opinions on growth.
See the latest results for Wave 2 – January/February 2013
Take part in Wave 3 The Survey runs until 26 April, so don’t delay
When it comes to luxury confection, British chocolatiers Hotel Chocolat offer something completely different and original – deeply authentic chocolate with a witty, fashionable edge. As one of the world’s few chocolate makers to actually grow cocoa, Hotel Chocolat makes the whole journey from natural ingredients to sumptuously flavoured chocolate. Now we are able to offer London members the chance to win The Bliss Chocolate Hamper replete with tempting goodies and worth a mouthwatering £150. This is a foodie’s dream come true! With everything from milk, dark and white chocolate selections, feisty peppermint truffles and silky champagne truffles – just imagine, the aroma, the snap, the melting centres and the velvety taste!
The Bliss Chocolate Hamper from Hotel Chocolat
Someone must win, so why not you? Just enter by 26 April 2013. It takes moments to answer a few quick questions. Then you’ll take your place in the draw. And if you win, it’s up to you to decide whether to keep it a secret or share with your team, either way, you’ll not be disappointed.
Of course in the meantime, with a choice of around 70 Hotel Chocolat shops, including 21 right here in the capital, this is one indulgence that’s never too far away. You can feast your eyes online too at www.hotelchocolat.co.uk
As well as being a personal luxury, Hotel Chocolat has a superb range of options for marketers with corporate gifts and bespoke chocolates to reflect your branding, and marketing solutions for exhibitions and product launches. What better way to communicate than with chocolate? Hotel Chocolat can even handle direct mail campaigns, sending chocolates to your mailing list. Now that’s tempting!
Good luck!
Congratulations to Samantha Markham, Marketing Executive at Virgin Atlantic who wins £100 off a digital marketing qualification from Student Support Group (SSG) in our latest Prize Draw.
SSG has been helping studying members in London for over 20 years with individual exam and assignment support services. To find out how Student Support Group can help you with your studies, please call Caroline on 01784 463057 or email Caroline.
The Marketing Confidence Monitor is a quarterly benchmark of marketing sentiment, comprising a trackable index score as well as in-depth analysis of the issues underlying the numbers.
Launched by The Chartered Institute of Marketing in October 2012 and supported by Deloitte and Forbes, this important business barometer secured responses from over 1,200 UK marketers in its first survey – making it the largest and most representative study of its kind drawing input across a diverse range of industries, sizes of company and levels of seniority.
Key issues under investigation
- Business performance
- Budgets and investment
- Careers and development
- Macro-economic issues
Take part today
- 100% confidential
- Less than five minutes to complete
- Receive the in-depth report free and first
Congratulations to the winner of our latest prize draw. Elaine O’Donnell, Employee Communications Manager at G4S has won a £600 micro-website and hosting package, courtesy of Marketing Zone.
This digital and communications agency celebrates its 15-year anniversary this year. Marketing Zone has worked for household names like Polaroid and Prudential, as well as SMEs from soccercamps to self-packed shipping. It’s all about transformation through creative marketing.
Well done to Elaine and thank you to everyone who took part.
With new findings from the British Promotional Merchandise Association suggesting that free give aways of promotional merchandise can increase the levels of new business, it’s a great time to review how this might benefit our businesses.
We may all have enough free pens and usbs with various branding on them to last us a lifetime. But with the survey showing that 56% of respondents feel more favourable towards a brand after receiving a promotional item, and 79% saying that it would make them more likely to do business with the brand in future, we can see that promotional items can have a part to play in the marketing mix.
The key benefit of promotional material is that it keeps a brand in the front of a person’s mind. A pen or key ring sits on a desk or in a bag as a daily reminder of your brand. So when they’re in need of your product or service, your brand name could spring to mind above a competitor.
With this year’s Olympics making sport take centre stage, seasonal trends have seen low cost items such as Frisbees and sports bags being used to promote many brands. And with winter approaching, ice scrapers and tyre-checkers will soon be on the map. What you have to remember is to make a good fit between your brand and the item you’re sending out, as it’s more likely to create a credible engagement with your potential customer.
Read more…
We hope you will have noticed that the Institute’s new look website has been revealed to the world. The new design includes:
- Simplified navigation
- Improved search function
- Increased video content
- A modern look
- All in all, a more user-friendly site
We are confident you will enjoy using the site as both visually and practically we have made significant improvement. Take a look today.
Get yourself connected
The Institute’s Market Interest Groups (MIGs) bring together marketers with specific industry knowledge. Our Market Interest Groups (MIGs) regularly attract the industry leading lights to address specific issues facing marketers in their sectors. Not only can you learn from industry leaders, you also have the opportunity to meet and network with like-minded marketing professionals who share similar issues and opportunities.
Members can join up to three interest groups free of charge, and alongside websites and newsletters, MIGs plan and develop a range of events, many held right here in London. From financial services to travel, these groups offer a wide range of vibrant professional avenues.
Current groups include:
- Creative Communications
- Construction
- Finance
- Food, Drink and Agriculture
- Higher Education
- Hotel Marketing
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- Levitt Group (for senior marketers)
- Medical Marketing
- Small Business Community
- Social Marketing
- Technology
- Travel
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Members enjoy discounted rates at many events and exclusive access to industry insight and reports.
Focus on – Creative Communications MIG
This month, find out more about the Creative Communications MIG (CIMCOM). Led by Ade Onilude, CIMCOM is a forum for creative professionals in marketing communications. Its central mission is networking, training and membership building in line with The Chartered Institute of Marketing’s values and culture.
Find out more about the CIMCOM newsletter, CIMCOM Committee Members, new papers and leaflets here.
Attend the next CIMCOM event
The next CIMCOM event, The old ones are the best, is set to be a fantastic evening, and will be held on 4 October, at Acxiom London HQ, just behind the OXO Tower. Held from 18.30, this all new CIMCOM event will treat you to two thought-provoking sessions that will challenge you to re-think your new product development (NPD) and marketing strategies. Prices start from £18.
It’s always great to hear what London member’s have to say. And with the recent Olympic and Paralympic games coming to an end before they head to Rio, we ask you how they had affected and influenced your marketing world this year.
This is what you had to say.
Are you pleased that the London Games were held in the Capital?
| Yes |
78% |
| No |
11% |
| Don’t know |
11% |
Are you aware of the legal rules, such as restricting the use of the Olympics in promotions that is outlined in the London Olympic Games and Paralympic Games Act 2006?
What impact do you think the London Olympic Games and Paralympic Games Act 2006 might have on marketers?
“There are expectations that all businesses should take advantage of the period of positive attitude. However with so much excitement and focus on the games will it be easy to stand out and be heard?”
Erin Walsh, Marketing Manager, Capital Shopping Centres
“Opportunity to revise legislation and get creative.”
Jon Broadest, Marketing Manager, SJB Medical
“Clever marketers can experience great benefits and rewards. Businesses should realise it isn’t only the Olympics Games or Paralympic Games that impose restrictions – it is all major sporting events – Football World Cup, Rugby World Cup. These brands need to protect themselves and I think people should stop moaning about what they can’t do, and be smart about what they can do.”
Karyn Theron, Marketing Communications Manager, Lombard
“It will make them more aware of the importance of legal marketing and keeping up to date with laws.”
Craig Landale, Director, The Online Marketing Consultancy
Do you think that the true commercial benefit of the games being held in London is going to be realised with the restriction that are in place for marketers?
You might be familiar with the Simon Pegg film, ‘How to lose friends and alienate people.’ But a marketing article that caught my attention recently was about winning friends and influencing people to come around to your way of thinking.
Anyone who has ever had to convince their management team to implement a bold new strategy knows that getting others to do what you think isn’t necessarily easy. But the power of influencing people can be learnt throughout your marketing career, by listening, understanding the business inside out and having a strong internal network.
These are the 6 key ways to influence people according to Richard Jolly, Associate Professor at the London Organisational Business School. Have a look and see if you can put any in to practice.
- Reciprocity – if you do something for someone else, the goodwill will last for ever.
- Scare factor – you can use language to influence in this area. You’ll lose £100 a day is more powerful than you’ll save £100 a day.
- Authority – look the part and pay attention to how you speak and present yourself
- Commitment – seal the deal and get commitment or an opinion from others for your actions.
- Consensus – social approval earns acceptance
- Liking – we like people to focus on the areas where we agree with them, not where we disagree.
Read more…
Digital dilemma?
Starting this summer, you can study for a practical CAM Digital Marketing qualification through a blended online study option, with face-to-face workshops in central London.
These intensive programmes combine interactive online tutorials with face-to-face workshop days in central London, allowing for maximum flexibility and support. And, if you’ve got a CIM qualification (Certificate or above) you may not need to complete all four units.
Your dilemma is what you want to focus on:
Digital marketing planning…- Mobile marketing…
- Digital metrics and analytics…
- Digital campaign planning…
- Digital media and branding…
And many more options.
For more information call 01628 427240, email cimacademy@cim.co.uk, visit www.cimacademy.com or follow @CIMAcademy
