12:30 – 14:30, Mail Media Centre, Stukeley Street
Cost from £10, CPD hours 1
The Chartered Institute of Marketing’s Small Business Community (SBC) is a group of members with an active interest in SMEs and provides practical marketing support and advice to smaller businesses.
Their next event is on 13 April and involves cutting-edge presentations and networking over lunch.
When times are tough and budgets are cut, small business can struggle. Or thrive. It’s down to you which, and we’ve put together a list of helpful tips and resources that might help you on your way.
Small Business MIG
If you run or work in a small business or SME, why not join the Institute’s Small Business Market Interest Group to keep up to date. They have a whole host of resources available including top tips, business profiles and a free newsletter. They also run events throughout the year. The next one is Marketing excellence for small businesses on 22 July in Holborn. To join, contact Dena Peace.
Here’s the last in the series of the Small Business Market Interest Group events.
PR workshop, small business marketing from Mark Ganellin on Vimeo.
Impressive PR, presented by Gabrielle of Gabrielle Shaw Communications, highlights the importance to small businesses of producing creative communications campaigns that ‘punch above their weight.’ To compete amongst the larger corporates, small businesses need to deliver a memorable consumer experience, and this video will show you how.
Here’s the second in a series of three of the Small Business Market Interest Group events.
Changing from product to service marketing, presented by Liz Love, MD of Z-Card, reveals the importance of marketing to small business to drive awareness and sales opportunities.
Changing from product to service marketing strategy, small business marketing from Mark Ganellin on Vimeo.
Focusing on pocket-media specialists Z-Card, you’ll see how a simple idea created an internationally successful small business.
Here’s the first in a series of three of the Small Business Market Interest Group events.
Small Business Marketing, presented by Mark Batchelor will demonstrate how a marketer in a small business with a small budget, doesn’t have to mean small thinking.
Small Business marketing from Mark Ganellin on Vimeo.
Although small businesses can have the challenge of smaller budgets, you’ll see how they are open to a huge wealth of opportunities in the market place, and have key benefits above bigger corporates. You’ll learn how with digital developments and the popularity of smart technologies, small businesses are finding they can communicate and react a lot quicker to comments from social media forums, as they can’t hide behind corporate red tape.
With all the doom and gloom that surrounds us at the moment, I was delighted to see that the Federation of Small Businesses has launched a “Good news” section on it’s website:
Watch this blog for further news about how we’ll be working with the FSB in Greater London Region.
Do you work in or run an SME? Do you run a business which has SMEs as clients? Do you feel the CIM in Greater London currently does enough to support you and/or your SME clients? Read more…