Small Business Group

Small and medium-sized enterprises (SMEs) account for 99.9% of private sector companies and provide 60% of private sector jobs, according to the CBI. If you work for an SME, manage or own one, you’ll appreciate the role small businesses have to play in innovation, job creation and growth.

Helping Small Businesses GrowOur SME interest group, the Small Business Community, compiles useful resources and runs events during the year. As a CIM member, you can join up to three of our interest groups, including this one, free of charge. The only exception is the Levitt Group for senior marketers where an annual fee is charged. If any of your colleagues would like to join and they are not currently a member of CIM they will need to become an Affiliate member first.

To join the Small Business Community call 01628 427120.

Join in the conversation at LinkedIn

Take a look at our guide: Helping small businesses grow

Marketing Expert

For the latest support including digital marketing for your business, Marketing Expert offers a wealth of information including more than 200 briefs and templates. Tools include an SME marketing guide as well as guidance on strategy, communications, search engine marketing, social media strategy and measurement, to name just a few. You’ll need to login as a member to use these tools.

10 Minute Guides

Our introductory level 10 Minute Guides have also stood the test of time, including:

Government support

The City of London Corporation offers support for small businesses in the City and beyond. While resources for UK business are explained on this government website. The ‘Business is Great Britain’ website is designed to inspire as well as inform.

For small businesses that want to grow, an injection of outside inspiration can make the difference between surviving and thriving. At this Small Business Conference on 23 May you’ll get plenty of insights and advice to help you accelerate your company’s performance.

Book today

Small Business Conference

cpd 5hrs rgb23 May 2014, 09:00 to 16:00
Business School
University of Hertfordshire
de Havilland Campus, Hatfield
AL10 9EU

Members £100, Studying members £100, Guests £100. Early bird £50 before 9 May

This is a CPD category 7 event, accredited for 5 CPD hours.

Top speakers in the line-up include Alex Golledge from the Bank of England on the UK economy, as well as:

Professor Malcolm McDonald
Marketing guru, international consultant and Chair of 6 companies.

“My total thanks for being the star… you really are a top speaker.’

Dee Blick
Author of The Ultimate Small Business Marketing Book no.1 best-selling small business book on Amazon in 2012.

“A real inspiration, very knowledgeable and has some fantastic tips for those of us on a tight budget. Marketing really can work :-) !!!!!

Bryony Thomas
Inspirational marketing speaker

“Bryony is simply excellent – attendees always comment on the brilliant ‘take-aways’ after attending one of her sessions.”

Dave Chaffey
Digital marketing expert

“Dave has a tremendous amount of experience and knowledge when it comes to online marketing.”


There will also be the chance to speak to suppliers exhibiting at the conference.

12:30 – 14:30, Mail Media Centre, Stukeley Street
Cost from £10, CPD hours 1

The Chartered Institute of Marketing’s Small Business Community (SBC) is a group of members with an active interest in SMEs and provides practical marketing support and advice to smaller businesses.

Their next event is on 13 April and involves cutting-edge presentations and networking over lunch.


When times are tough and budgets are cut, small business can struggle. Or thrive. It’s down to you which, and we’ve put together a list of helpful tips and resources that might help you on your way.

Small Business MIG

If you run or work in a small business or SME, why not join the Institute’s Small Business Market Interest Group to keep up to date. They have a whole host of resources available including top tips, business profiles and a free newsletter. They also run events throughout the year. The next one is Marketing excellence for small businesses on 22 July in Holborn. To join, contact Dena Peace.

Here’s the last in the series of the Small Business Market Interest Group events.

PR workshop, small business marketing from Mark Ganellin on Vimeo.

Impressive PR, presented by Gabrielle of Gabrielle Shaw Communications, highlights the importance to small businesses of producing creative communications campaigns that ‘punch above their weight.’ To compete amongst the larger corporates, small businesses need to deliver a memorable consumer experience, and this video will show you how.

Here’s the second in a series of three of the Small Business Market Interest Group events.

Changing from product to service marketing, presented by Liz Love, MD of Z-Card, reveals the importance of marketing to small business to drive awareness and sales opportunities.

Changing from product to service marketing strategy, small business marketing from Mark Ganellin on Vimeo.

Focusing on pocket-media specialists Z-Card, you’ll see how a simple idea created an internationally successful small business.

September 8, 2010

Small business marketing video

by Stephanie

in Events, Small Business Group

Here’s the first in a series of three of the Small Business Market Interest Group events.

Small Business Marketing, presented by Mark Batchelor will demonstrate how a marketer in a small business with a small budget, doesn’t have to mean small thinking.

Small Business marketing from Mark Ganellin on Vimeo.

Although small businesses can have the challenge of smaller budgets, you’ll see how they are open to a huge wealth of opportunities in the market place, and have key benefits above bigger corporates. You’ll learn how with digital developments and the popularity of smart technologies, small businesses are finding they can communicate and react a lot quicker to comments from social media forums, as they can’t hide behind corporate red tape.

March 3, 2009

Reasons to be cheerful

by steve

in Small Business Group

SteveSteve Revill

With all the doom and gloom that surrounds us at the moment, I was delighted to see that the Federation of Small Businesses has launched a “Good news” section on it’s website:

Watch this blog for further news about how we’ll be working with the FSB in Greater London Region.

February 28, 2009

Calling all SME Marketers

by steve

in Small Business Group


Steve Revill

Do you work in or run an SME? Do you run a business which has SMEs as clients? Do you feel the CIM in Greater London currently does enough to support you and/or your SME clients? Read more…

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