Where are you with your CIM studies?

Perhaps you’ve passed a few subjects but not yet completed the whole set? Maybe you’ve had a break from CIM study and now want get your qualification finished? Perhaps you failed or delayed a subject and you’re not sure how to get re-started? You’ve heard something about the CIM syllabus changes and you’re wondering what your options are?


So what are your options?

If you’d like some help with your personal study plan, or would like to chat about any other aspect of CIM study, then we sponsor a free advice service from Student Support Group (SSG) in London to help you to decide what’s next. They have over 22 year’s experience of CIM qualifications and have helped over 20,000 professional marketers get CIM qualified.

SSG can help you to answer these questions:

  • Should you finish the old syllabus subjects or transfer onto the new syllabus? (free advice)
  • It’s been a while since you studied and you need to get your qualification finished now but don’t know where to start (free advice)
  • You failed and don’t know why – the SSG feedback service will put you straight (fees may apply)
  • You’re not sure if your subject knowledge is up to scratch – use our (free) subject knowledge tests
  • It’s unclear to you what subjects to tackle in what order and how many to take at once? (free advice)
  • You need one to one help with some of the harder aspects of the syllabus – Syllabus refresher sessions cover the hard-to-understand aspects (fees apply)
  • You’d like help interpreting the assignment/case study briefing document (fees apply) – expert advice on what to do and how to do it or you’ve nearly completed that draft assignment but need detailed feedback on how it can be further improved? – SSG can help you get started, get unstuck and get finished up to standard
  • You’ve got an exam to sit (or re-take) and need to learn some exam technique &/or try a mock exam to practice your technique and knowledge and then get some critical and friendly feedback

Whether you need help to complete a module, support for your assessments or want advice on your options, you may want to consider getting in touch with SSG to talk things through.SSG

Do you need ‘top up’ help to complete a qualification?

If you have already completed the full course but not yet passed, SSG offer revision support services (assignment briefings, draft reviews, mock exam feedback and more) aimed at helping you pass in December 2014, April 2015 or June 2015. Their initial advice is free and you only pay for the revision services you use.

To find out more about any of the services SSG offer, please call Caroline on 01784 463057 or email (or see their website for details & fees).

There are also a number of other Accredited Study Centres offering revision and support to finish CIM modules.

For further information about the new qualifications, please visit the Learning Zone

More support available

Don’t forget our other resources to help you complete your qualifications:

So don’t worry about what the changes to the CIM qualifications might mean for you. Take advantage of the free advice line to talk to SSG instead, make your decision and make the most of your opportunities!

6 StudyingWith CIM assignment and exam results out at the end of August, this month is a great time for studying members in London to make plans for the autumn. (Remember the next CIM assessments are due in the first week of December.)

8 kinds of study support

You can contact Student Support Group for help with your CIM studies. They provide a free revision planning helpline for London members on 01784 463057, and also offer one to one support for marketing students who need more individual tuition to help them pass. Fees apply to some. SSG can help in eight ways.

  1. Study planning – free advice on which subjects to tackle, in what order and how many to take at once
  2. Old or new syllabus? – free guidance to help you decide whether you should finish the old syllabus subjects or transfer onto the new syllabus subjects
  3. Diagnostic subject knowledge tests – free online tool to identify any gaps in your subject knowledge
  4. Assignment/exam feedback service – ideal if you have failed and don’t know why
  5. Syllabus refresher sessions – with these sessions you can discuss any aspects that you find hard to understand
  6. Assignment and case study briefings – expert advice on what to do and how to do it
  7. Checking assignment drafts and exam 4 pagers – to check you are up to CIM standard
  8. Mock exam papers & feedback service – all designed to help you pass next time!

SSG can develop an individual study package to suit your study needs and budget. To find out more call Caroline on 01784 463057 or email (see SSG website for details & fees).

8 ways to boost your marketing knowledge

Now’s the time to enhance your marketing knowledge, with these resources for members.

  1. Information and Library Service – your specialist source of marketing information
  2. Webinars – gain practical insights by viewing our free recorded webinars whenever it suits you. Login to view.
  3. Cutting Edge – your free weekly summary of marketing news
  4. Case studies – see how marketing theory works in practice.
  5. Research – for the latest marketing studies including food labelling and social media
  6. Books – the latest books available to buy from our online shop like ‘Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement’ by Daniel Rowles
  7. Online journals – enjoy fast, free online access to specialist journals as a CIM member
  8. Local events – Check the calendar for upcoming presentations and workshops in London.


8 free study podcasts

PodcastsTake a break from book learning and lectures and tune into one of these eight free CIM study podcasts, available with supporting factsheets from the SSG website.

  1. Life as a Chartered Marketer with Mark Batchelor
  2. How to get on in Marketing – Simon Basset, Head of EMR
  3. How to stay motivated in your CIM studies – Polly Grant
  4. Interested in CAM digital marketing qualifications
  5. How to pass the CIM Professional Certificate
  6. How to pass the CIM Professional Diploma in Marketing
  7. Useful study tips to improve technique and save time
  8. CIM membership benefits and how to use them

To find out more call Caroline on 01784 463057 or email 

Get in2 marketingNow that degree students have gained their degrees and graduated from University, the rush is on, to find work. The same is true for school and college leavers who have completed their qualifications and are looking for their next step. For anyone that’s keen on a career in marketing our website provides plenty of helpful information and contacts.

There’s information on salaries, specialisms and typical job roles in marketing. Those new to marketing can also find information about improving their employability and a listing of recruitment agencies. So if you know of anyone considering marketing as a profession, you could let them know about the website.

In such a dynamic profession as marketing it’s vital to keep up with the latest developments. That’s why we’ve completed a strategic review and made some syllabus changes to our qualifications to ensure you stay ahead of the game.  If you’re part-way through studying for your CIM qualifications you may be wondering what the changes are and what you need to do as a result.

What’s changing?

  • The changes affect the CIM Level 4 Certificate in Professional Marketing and CIM Level 6 Diploma in Professional Marketing.
  • The PostGraduate Diploma (Level 7) syllabus won’t change at all until summer 2015

Key dates

  • The new qualifications will be ready for the first intake of students in September 2014
  • The first assessment for the new qualifications will be in December 2014
  • The final assessment session for the existing qualifications will be in September 2015.

What does it mean for me?

Anyone wanting to continue studying for their existing qualification can do so. For the Certificate and Diploma this must be completed by September 2015. You could choose to switch over to the new qualifications if you’re eligible. Or you might prefer to start afresh with the new qualifications. Take a look at the options open to you.

CIM Level 4 Certificate in Professional Marketing

If you’ve already begun studying for your CIM Level 4 Professional Certificate here’s how the old modules you’re familiar with relate to the new module which everyone must take:

CIM Level 4 Certificate in Professional Marketing

Your options if you began your Certificate studies from 2008

  1. If you’ve passed the TWO existing ME and AME units, you can transfer to the new Certificate without having to gain the Marketing mandatory module.
  2. If you’ve partly completed the existing CIM Level 4 qualification, but have not yet achieved both ME and AME, you will need to either:
  • Make sure you complete both the ME and AME modules that equate to the new mandatory Marketing module. Please bear in mind that the last assessment session for the existing CIM Level 4 qualification is September 2015


  • Start the new CIM Level 4 qualification afresh.

Your options if you began your Certificate studies from 2008

If you started your CIM studies before 2008, the choice is simple. You can either:

  • Complete the existing CIM Level 4 qualification (remembering, of course that the last assessment session is September 201


  • Start the new CIM Level 4 qualification afresh.

For any further advice to help plan your CIM study route, please see our Learning Zone or contact by email or call 01784 463057 who will be delighted to advise you.


CIM Level 6 Diploma in Professional Marketing

If you’re already on your way to getting your CIM Level 6 Diploma qualification here’s how the old modules relate to the new ones.

CIM Level 6 Diploma in Professional Marketing

Your options if you began your Diploma studies from 2009

  1. If you’ve already passed the TWO existing MPP and MM units, you can switch to the new CIM Level 6 Diploma in Professional Marketing without having to gain the mandatory Strategic Marketing module.
  2. If you’ve partly completed the existing CIM Level 6 qualification, but haven’t yet achieved both MPP and MM, will need to either:
  • Make sure you complete both the MPP and MM units that equate to the mandatory Strategic Marketing module by the last assessment session in September 2015.


  • Start the new CIM Level 6 qualification afresh.

Your options if you began your Diploma studies before 2009

If you started your CIM studies before 2009 your options are either:

  • Complete the existing CIM Level 6 qualification by the last assessment session in September 2015.


  • Start the new CIM Level 6 qualification afresh.

If you’d like help to plan your CIM study route, please see our Learning Zone or contact by email or call 01784 463057 and she’ll be delighted to advise you.

Five ways to study smarter this summerDuring summer, it’s even harder to concentrate on studying for your CIM qualifications with warmer weather, the beach/lake/pool calling and the desire for freedom. So here’s five top tips collected together by Jon Twomey at Student Support Group who remembers how tough it can be to take your textbooks on holiday with you!

In a nutshell, you should:

  1. Prioritise based on your knowledge and the demands of your qualification
  2. Revise with others to keep focused and accelerate learning
  3. Take breaks outdoors to boost your mood because being happy helps!
  4. Use music for enhanced concentration, but make it the right music
  5. Visualise success – learn the technique

Here’s how you do it…

1. You can’t study everything, so focus on priorities

Do a diagnostic test so to identify your weaker areas of knowledge, focus on them.

Identify which aspects of your syllabus document are most heavily weighted, devote disproportionately more time on these (subject to your test results above)

2. Revise with others

There is a great deal to be said for working with your peer group when revising – whether with just one other student or in a group, on the phone or online. Module forums are good places to pick up tips and ideas from other students and tutors, and many modules have tutorials or day schools before the exam where you can make contact.

Benefits of study groups:
Working with other students can help you keep the revision process in perspective. You can share revision material and plans. Listening to how other students approach their revision can expand you understanding of the topics because everyone brings their own ideas and their own ways of comprehending the topics. You may find that one person is good at devising a manageable revision timetable while another has valuable ideas about content for a tricky past exam question. Working together to produce condensed revision notes or to brainstorm answers to questions is particularly fruitful. What one person forgets, another may remember. You are not in competition with other students taking the exam, so sharing revision is not cheating.

Tips on running a study group:
It’s worth setting up a plan in advance for a group revision session so you don’t waste time together deciding what to cover.

  • Get everyone to prepare a topic for discussion – it’s a great way to make you think.
  • You can develop your own questions about the module, share them in the group, and ask each other as practice.
  • Swap review notes on the module – but check that they are right and that there are no gaps. The group could collaborate to develop notes on difficult topics.
  • Games and quizzes work well in group work, or even when you’re on your own. Try ‘Just a minute!’ Talk on a topic as best you can for one minute (without repeating or hesitating or getting off the point).
  • One of the most successful ways to learn something is to teach it. To teach someone else about a process or topic you first need to understand it well, so this is an effective way of checking what you know.

3. Take a break, get outside

Four key questions were asked by MENE, which the Office of National Statistics has already used to assess levels of mental wellbeing amongst the UK’s adult population:

  • Life satisfaction: Overall, how satisfied are you with life nowadays?
  • Worthwhile: Overall, to what extent do you feel that the things you do in your life are worthwhile?
  • Happiness: Overall, how happy did you feel yesterday?
  • Anxiety: Overall, how anxious did you feel yesterday?

The highest levels of happiness (on a scale of 1 to 10, 10 being the highest) were recorded by people who typically visit the outdoors more than once a week (mean score of 7.7) – and people who take part in gardening (7.6)!

4. Listen to music – it can help you to concentrate

Although some studies say that listening to music while you study isn’t good, for many people it’s vital. It calms them down, which can lead to productive studying. Music can also help elevate your mood and motivate you to study longer. The real challenge is to select the right music for studying. The wrong type of study music may end up distracting you from your study.

  • Classical music can be peaceful and harmonious making it one of the best options to listen to when studying. There is some evidence that Mozart in particular improves mental performance. They call it the “Mozart Effect.”
  • Ambient instrumental music is more modern and has a similar effect.
  • Sounds of nature such as rain or waves, while not exactly music, are relaxing and can help you study.
  • Listen to study music at a low volume. Loud music will distract you. When you’re finished studying then you can crank it up!
  • Create a playlist of your favourite music that lasts for 40 to 50 minutes to save you time and help you plan your study sessions. When the playlist ends, take a short break.
  • Don’t listen to the radio when studying. Adverts and DJs talking will distract you.
  • Listen to music before you go to bed or before an exam. This will make you feel relaxed and put you in the right state of mind.

You’ll know if you’ve made the right music choices if the music fades into the background and your study takes centre stage. As soon as the music starts to cloud your study you need to change your study music choices… or just do a quick dance to get it out of your system!

5. Use visualisation techniques

In order to think creatively and positively about your exam performance and eventual results, it can be helpful to use the techniques of visualisation or imaging. Visualisation is the activity of creating a vivid picture of what you want to bring about at work, in your studies or in yourself. Studies of high achieving people like athletes and managers often show how successful people tend to visualise the results they want in order to help bring their goals nearer.

Steps for effective visualisation include:

  • Visualise – visualise yourself in various scenarios related to your career or self-image (e.g. imagine yourself relaxed and confident in the exam). Focus on what you want to happen. Describe – visualise every detail. What are you doing? What are the surroundings? How will you feel when you’ve got what you want (e.g. passed the exam)? Go into as much detail as possible.
  • Deserve – know that you can have what you repeatedly see. Be willing to create the picture exactly as you want it.
  • Intend – direct the picture, concentrate on it, see the picture and hold it, don’t let your mind wander.
  • Ease – relax, don’t tense or strain.
  • Intensity – pour your feelings into the image. Let yourself feel an intense longing, or desire, for what you see.
  • Maintain – fix the image in your mind by recording it on paper, so that you can recall the image and reinforce your positive attitude.
  • List – finally make a note of your goals as taken from your “visualisation session”, it is useful to write down all the goals however far away they seem. By writing them down you will get a sense of time scale and start to get a sense of the actions required to make them a reality.

FREE CIM Assignment & Exam specific podcasts (and fact-sheets) are now available on our website for London members and Student Support Group website.

If you’d like help with a CIM Assignment or Exam, contact or call 01784 463057, fees apply.

getintomarketingwebWith summer exams coming up for school pupils and final exams for undergraduates, it’s natural that students want to know more about career options for the future.

Our website is a useful resource. It explains the kinds of jobs available in marketing, together with salary expectations and gives school-leavers to graduates information on potential routes into marketing. Through this website they can discover more about marketing and uncover ways to improve their employability.

So if you know someone who is interested in getting started in this exciting profession, tell them to take a look at

If you’re studying to get CIM qualifications under your belt, make sure you take a look at our Learning Zone website. It’s packed with resources to help you get organised, get more informed about what is expected and get qualified.


You’ll find these seven features:

  1. Current CIM and CAM syllabus guides together with reading lists to help you pass
  2. Exam timetables so you can create your own pre-exam learning schedule
  3. Assessment booking information with online booking for the September 2014 session open on 19 May 2014
  4. Access to case studies for the June 2014 exams. This is for mrevisionembers booked to take Assessing the Marketing Environment (AME), Delivering Customer Value Through Marketing (DCVTM) or Analysis and Decision (A&D). Login to download them.
  5. Assignment hints and tips including choosing the organisation to base your assignment on, guidance on formats, command words, preparation and submission of your assignment.
  6. Past exam papers and case studies so that you know what to expect
  7. Stcasestudiesudy Connect emails with information on valuable resources and timely reminders.

As a member in the London region you can also use the free revision planning helpline from Student Support Group. Call Caroline on 01784 463057 for guidance or email

SSG can also provide you with personal study support to get unstuck, keep on track and make the standard!

StudentsThe professional qualifications that CIM offer are of the highest standard possible. They have been developed based on professional capabilities and driven by employer requirements. These capabilities draw from both academic expertise and best practice, and provide a framework fit for today’s professional marketer.

To keep standards at the top of the profession, from time to time a review is necessary. So we want to make sure that London studying members are kept up-to-date on the latest review.

The qualification review affects both the Level 4 and Level 6 qualifications

There is no change at this stage to the Introductory Certificate in Marketing (Level 3) or the Chartered Postgraduate Diploma in Marketing (Level 7) There are also no planned changes to the existing CAM qualification portfolio.

The structure of the Level 4 and Level 6 qualifications, plus the transition arrangements are outlined below:

The timings of the new qualifications

These are the important dates relating to the current qualifications and the new qualifications:

  • The new qualifications will be ready for the first intake of students in September 2014
  • The first assessment for the new qualifications will be in December 2014
  • The final assessment session for the current qualifications will be in September 2015.

As always, students’ best interests are our main priority so CIM and your study centre will keep you fully up to speed along the way. The Student Support Group in London can help you too.

Level 4 Qualification
Level 6 Qualification

With knowledgeable staff and fast delivery, CIM Direct is a convenient place to go for all your marketing books, software and CIM branded gifts. We have a wide range of marketing and business publications – including the latest textbooks you need for every CIM course.

With discounts on books and study packs exclusively available to CIM members, CIM Direct is an enviable facility. We also offer the resources for you to download industry-leading software tools which allow you to build and test your marketing strategy. And there’s a free online marketing planning tool and discounts of CIM Study Packs as well.

Book of the Month

Login to MyCIM, and then check out these useful resources:

studying-350x232After this month’s sessions of exams and assignments, it can be an anxious time, waiting for the results. But whether you passed or failed, there is plenty of helpful support available to you.

I passed – what next?
Congratulations! What an achievement after all the hard work you put in. Your next step might be to move up the qualifications ladder and take a look at the next set of professional CIM qualifications. Or a break might be in order; it’s been a busy time! It’ll also give you an opportunity to put what you’ve learnt into action in your career.

Taking another qualification? Visit our Learning Zone
If you’re thinking about taking more CIM qualifications, all the information you need can be found in our Learning Zone. It gives a helpful overview of what you’ll learn, course content and fees. One of our popular qualifications is the CAM Diploma in Digital Marketing, and If you’ve completed the Certificate, Diploma or Postgraduate Diploma you’ll be exempted from one of the three digital modules.

The Student Support Group
The Student Support Group (SSG), based in London, can offer free personal advice on what to do next and how best to fit these studies around your busy professional life.

I failed – how can I move forward?
Failing an assignment or exam, or perhaps having to defer, can be disheartening, but there’s plenty of support to help you turn a negative into a positive. And we’re always here to help. You have 3 options, available from the CIM Assessment re-marking and feedback service.

  1. Procedural and mark check
  2. Re-marking service
  3. Individual candidate feedback report.

Some fees apply, please check.

Talking can help. Call Caroline at SSG on 01784 463057 for a free telephone conversation which could give a clearer picture of what may have not gone to plan or to find out about the SSG Digital Marketing courses.

Pinpoint gaps in knowledge. SSG will then offer you a FREE diagnostic quiz (previously £10, but London members can use this service for free) which will test your CIM subject knowledge and help you identify any knowledge gaps which you may need to fill. You can also get access to study hints and tips with our series of podcasts.

Gear up for success. SSG can review a failed assignment/discuss your exam performance and help you see where you went wrong (some fees apply). Then they can provide you with a choice of support services to help you pass next time. These range from a syllabus overview tutorial; assignment briefings; feedback on assignment draft work; case study support and mock exams with feedback – so everything you need to get started, get unstuck, and get finished up to, and beyond, CIM standards.

Important dates – June and September re-sits
Once you’ve made your decision, you can register for the June or September re-sits. It’s often a good idea to sit just one CIM subject at a time so you concentrate on it and work at your own pace. You have 10 years to finish a qualification, (although some details of this are due to change soon and we will inform you of this in upcoming issues), so don’t rush your decision.

  • Registration is now open for June 2014 – this will close on Friday 28 March 2014 (paper) or Friday 4 April 2014 (online).
  • Actual exam dates – June 2014 exams will be held on Tuesday 3 June and Wednesday 4 June 2014.
  • Actual assignment deadlines for June 2014 – assignment submission deadlines via your study centre (subject to confirmation from them) by 1 June 2014 (i.e. for onward transmission by them to CIM by Friday 6 June 2014.

Good luck!

8 Ways to get aheadYou can make 2014 the year to get your brand and team ahead in digital marketing, by downloading our handy guide, and by booking one (or more) of our digital marketing courses.

We run over 150 classroom-based digital marketing courses across the UK, covering everything from the latest practical techniques on core digital channels. These are the upcoming dates for London courses:


Training dates in London
Subject Date Location
Email Marketing 7 March London
Content Marketing Planning 10 March London
Apps Marketing 11 March London
Advanced Social Media a Practical Guide 14 March London
Social media marketing Public sector and not for profit 18 March London
Managing Digital Marketing 19 March London
Social media marketing B2B 26 March London
Digital Advertising and Sponsorship 1 April London
Implementing Social Media Campaigns 2 April London
Social media marketing 8 April London
Digital Marketing for Financial Services 10 April London
Mobile Marketing 14 April London
Digital Marketing Masterclass 28 and 29 April London

Find out more and book now.

Your CIM is helping you make 2014 the year to get ahead in digital marketing. Here are 8 key areas which will be developed further in our training courses.

  1. Multichannel marketing: integrate digital marketing and social media throughout your marketing planning and resourcing.
  2. Focus on the customer: build lifelong customers by understanding what your audience is trying to achieve and which channels they are using to do this.
  3. Lead with content: understand what people are searching for to inform your content.
  4. Optimise for mobile: an increasing amount of your website traffic is likely to be on a mobile device – adapt your website to be responsive to mobile devices.
  5. Avoid a social media disaster: manage your social media advocates and have monitoring tools in place on social media sites relating to your brand, your products and your competitors.
  6. Go beyond the last click in analytics: understand how all your channels work together.
  7. Don’t broadcast: everything you do should be as highly targeted and relevant as possible.
  8. Goals-driven measurement: set up goals in your analytics and focus on how your audience is reaching these goals.

If you’re looking to develop your marketing skills, whether you’re a digital novice or a seasoned professional, we have a full range of training courses in marketing, sales and business skills planned for the upcoming months. For team training, we also offer the ‘Digital Marketing E-learning’ tool. This is an online resource that allows you to build skills in digital marketing across a team quickly and easily.

Training dates in London
Subject Date Location
Social Media Marketing 3 February London
Search Engine Marketing – Advanced PPC Advertising 4 February London
Implementing Social Media Campaigns 11 February  London
Digital Marketing 24 February London
Multi-channel Digital Marketing 3 March London
Google Analytics 4 March London
Email Marketing 7 March London
Content Marketing Planning 10 March London
Digital Advertising and Sponsorship 1 April London
Digital Marketing for Financial Services 10 April London
Mobile Marketing 14 April London

Find out more and book now.

CAM Diploma in Digital Marketing

If it’s a recognised qualification you are after then the CAM Diploma in Digital Marketing provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

You’ll learn what digital marketing is about, including understanding the buzz words and main trends. Our course covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.

The CAM Diploma in Digital Marketing is offered through a number of CIM accredited study centres in London and throughout the UK. You’ll find them listed here.

It can be a juggling act to manage a busy professional life with studying for your CIM assignments and exams. But to help you through, there’s plenty of support available from our CIM Learning Zone website. You also have the option of getting in touch with the Student Support Group (SSG). They provide a free revision planning helpline for London members on 01784 463057, and also offer one to one support for marketing students who need more individual tuition to help them pass.

SSG help studying members every day. There isn’t a question too simple or too difficult, so if you need help, give them a call. This is an example of a recent advice session between a studying member and SSG tutor. From this you can see the importance of evaluating and justifying your reasons, and how with some useful tips you are on the right lines to pass.


“Hi, I’m working on my CIM assessment. I’ve read the Assignment instructions, the Candidate’s brief, the most recent Examiner Report and various other CIM materials, but I still can’t quite grasp the CIM requirements for evidence of marketing theory, application and evaluation at Diploma level. Can you help please?”


“Of course we can help. Think of it like this…

There’s a typical man or woman in a pub. A sociable and worldly wise sounding individual but not well schooled. They have a lot of valid opinions about life but with a limited vocabulary, and it’s likely they have not studied formally, nor read a book on the subject they claim to be an expert on, so they can’t justify any of their opinions convincingly.

These individuals are entertaining to listen to, but are unlikely to change anyone’s view about their chosen topic, because they cannot validate their own opinions. This is all fine for behaviour over a drink in the pub, but it’s not going to impress an examiner at a professional membership body like the CIM.

The CIM requires proof that you have studied the course materials, read the books, that you know and understand the key marketing theory such as the models, checklists and concepts, and that you can apply this theory in a practical way to fit the scenario provided, for example focussing on reducing customer churn and improving customer retention.

Your CIM assignment work also needs to demonstrate that you can evaluate, which means to show the difference between good and bad marketing: as evidenced by your marketing audit and SWOT; also evident in your marketing plan when you make recommendations for improvement, and can justify them with strong and logical arguments. In other words, your blending of theory + application + evaluation = a happy examiner.

Unlike the approach taken by the man or woman in the pub, your CIM work will enable you to demonstrate your marketing knowledge and skill to the examiner. The formula for this is: academically based theory + sound commercial practice / application / evaluation = a marketing professional.”


“That’s clear! Thank you.”

For a chance to win a £150 discount off a marketing qualification, offered to London members by the SSG, enter this month’s prize draw.

December 2, 2013

Download free study podcasts


in Podcasts, Studying

The London region does a lot to help support your learning. With the help of the Student Support Group, we’ve created a selection of digital study podcasts for you to download – all free of charge and with a factsheet. They’re especially helpful for those new to CIM or new to studying, but all members will find some helpful insights.

There are 8 FREE podcasts:

  • How to pass the CIM Professional Certificate
  • How to pass the CIM Professional Diploma in Marketing
  • Useful study tips to improve technique and save time
  • CIM membership benefits and how to use them.
  • How to stay motivated in your CIM studies – Polly Grant
  • Life as a Chartered Marketer – Mark Batchelor
  • How to get on in Marketing – Simon Basset, Head of EMR
  • Interested in CAM digital marketing qualifications

A quick run down:

  • How to pass CIM Professional Diploma in Marketing – designed specifically for your level of study. In this podcast, exam and assignment subjects are covered separately with hints and tips on how to prepare for the exam and cope on the day, plus how to tackle the assignments to ensure apathy doesn’t set in! We have the inside track from the senior examiners, for all you need to know about how to pass.
  • Useful study tips – a podcast giving general advice about studying, particularly useful if you’re new to CIM exams and assignments, and have not studied for a professional qualification before.
  • CIM & CAM Digital Marketing qualifications – if you’re serious about your career in marketing, you’ll know the importance of keeping up to date with the latest marketing trends. In this podcast there’s information about the CAM Digital Marketing qualifications. It gives you insights into how you’ll be assessed and the many exemptions that apply if you already have CIM qualifications.
November 1, 2013

Must read – 10 things to do before your December CIM Assessment

Tweet CIM assignment and exam top tips We’re now in the final month of CIM revision and study before the CIM December deadline and exam week. There’s plenty of studying support available on our CIM Learning Zone website, and some colleges offer revision workshops. In London you can call on the additional expertise of the [...]

Read more…
November 1, 2013

The CIM Graduation Ceremony, 23 November

Tweet Saturday 23 November 2013 Church House Conference Centre, Westminster, London, SW1P 3NZ Registration 09:00 Our Graduation Ceremony celebrates the results of our graduates of the following qualifications from September/December 2012 and March/June 2013: Chartered Postgraduate Diploma in Marketing Professional Postgraduate Diploma in Marketing Professional Diploma in Marketing Diploma in Strategic Sales Practice. Sponsored by [...]

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