StudentsThe professional qualifications that CIM offer are of the highest standard possible. They have been developed based on professional capabilities and driven by employer requirements. These capabilities draw from both academic expertise and best practice, and provide a framework fit for today’s professional marketer.

To keep standards at the top of the profession, from time to time a review is necessary. So we want to make sure that London studying members are kept up-to-date on the latest review.

The qualification review affects both the Level 4 and Level 6 qualifications

There is no change at this stage to the Introductory Certificate in Marketing (Level 3) or the Chartered Postgraduate Diploma in Marketing (Level 7) There are also no planned changes to the existing CAM qualification portfolio.

The structure of the Level 4 and Level 6 qualifications, plus the transition arrangements are outlined below:

The timings of the new qualifications

These are the important dates relating to the current qualifications and the new qualifications:

  • The new qualifications will be ready for the first intake of students in September 2014
  • The first assessment for the new qualifications will be in December 2014
  • The final assessment session for the current qualifications will be in September 2015.

As always, students’ best interests are our main priority so CIM and your study centre will keep you fully up to speed along the way. The Student Support Group in London can help you too.

Level 4 Qualification
Level 6 Qualification

With knowledgeable staff and fast delivery, CIM Direct is a convenient place to go for all your marketing books, software and CIM branded gifts. We have a wide range of marketing and business publications – including the latest textbooks you need for every CIM course.

With discounts on books and study packs exclusively available to CIM members, CIM Direct is an enviable facility. We also offer the resources for you to download industry-leading software tools which allow you to build and test your marketing strategy. And there’s a free online marketing planning tool and discounts of CIM Study Packs as well.

Book of the Month

Login to MyCIM, and then check out these useful resources:

studying-350x232After this month’s sessions of exams and assignments, it can be an anxious time, waiting for the results. But whether you passed or failed, there is plenty of helpful support available to you.

I passed – what next?
Congratulations! What an achievement after all the hard work you put in. Your next step might be to move up the qualifications ladder and take a look at the next set of professional CIM qualifications. Or a break might be in order; it’s been a busy time! It’ll also give you an opportunity to put what you’ve learnt into action in your career.

Taking another qualification? Visit our Learning Zone
If you’re thinking about taking more CIM qualifications, all the information you need can be found in our Learning Zone. It gives a helpful overview of what you’ll learn, course content and fees. One of our popular qualifications is the CAM Diploma in Digital Marketing, and If you’ve completed the Certificate, Diploma or Postgraduate Diploma you’ll be exempted from one of the three digital modules.

The Student Support Group
The Student Support Group (SSG), based in London, can offer free personal advice on what to do next and how best to fit these studies around your busy professional life.

I failed – how can I move forward?
Failing an assignment or exam, or perhaps having to defer, can be disheartening, but there’s plenty of support to help you turn a negative into a positive. And we’re always here to help. You have 3 options, available from the CIM Assessment re-marking and feedback service.

  1. Procedural and mark check
  2. Re-marking service
  3. Individual candidate feedback report.

Some fees apply, please check.

Talking can help. Call Caroline at SSG on 01784 463057 for a free telephone conversation which could give a clearer picture of what may have not gone to plan or to find out about the SSG Digital Marketing courses.

Pinpoint gaps in knowledge. SSG will then offer you a FREE diagnostic quiz (previously £10, but London members can use this service for free) which will test your CIM subject knowledge and help you identify any knowledge gaps which you may need to fill. You can also get access to study hints and tips with our series of podcasts.

Gear up for success. SSG can review a failed assignment/discuss your exam performance and help you see where you went wrong (some fees apply). Then they can provide you with a choice of support services to help you pass next time. These range from a syllabus overview tutorial; assignment briefings; feedback on assignment draft work; case study support and mock exams with feedback – so everything you need to get started, get unstuck, and get finished up to, and beyond, CIM standards.

Important dates – June and September re-sits
Once you’ve made your decision, you can register for the June or September re-sits. It’s often a good idea to sit just one CIM subject at a time so you concentrate on it and work at your own pace. You have 10 years to finish a qualification, (although some details of this are due to change soon and we will inform you of this in upcoming issues), so don’t rush your decision.

  • Registration is now open for June 2014 – this will close on Friday 28 March 2014 (paper) or Friday 4 April 2014 (online).
  • Actual exam dates – June 2014 exams will be held on Tuesday 3 June and Wednesday 4 June 2014.
  • Actual assignment deadlines for June 2014 – assignment submission deadlines via your study centre (subject to confirmation from them) by 1 June 2014 (i.e. for onward transmission by them to CIM by Friday 6 June 2014.

Good luck!

8 Ways to get aheadYou can make 2014 the year to get your brand and team ahead in digital marketing, by downloading our handy guide, and by booking one (or more) of our digital marketing courses.

We run over 150 classroom-based digital marketing courses across the UK, covering everything from the latest practical techniques on core digital channels. These are the upcoming dates for London courses:


Training dates in London
Subject Date Location
Email Marketing 7 March London
Content Marketing Planning 10 March London
Apps Marketing 11 March London
Advanced Social Media a Practical Guide 14 March London
Social media marketing Public sector and not for profit 18 March London
Managing Digital Marketing 19 March London
Social media marketing B2B 26 March London
Digital Advertising and Sponsorship 1 April London
Implementing Social Media Campaigns 2 April London
Social media marketing 8 April London
Digital Marketing for Financial Services 10 April London
Mobile Marketing 14 April London
Digital Marketing Masterclass 28 and 29 April London

Find out more and book now.

Your CIM is helping you make 2014 the year to get ahead in digital marketing. Here are 8 key areas which will be developed further in our training courses.

  1. Multichannel marketing: integrate digital marketing and social media throughout your marketing planning and resourcing.
  2. Focus on the customer: build lifelong customers by understanding what your audience is trying to achieve and which channels they are using to do this.
  3. Lead with content: understand what people are searching for to inform your content.
  4. Optimise for mobile: an increasing amount of your website traffic is likely to be on a mobile device – adapt your website to be responsive to mobile devices.
  5. Avoid a social media disaster: manage your social media advocates and have monitoring tools in place on social media sites relating to your brand, your products and your competitors.
  6. Go beyond the last click in analytics: understand how all your channels work together.
  7. Don’t broadcast: everything you do should be as highly targeted and relevant as possible.
  8. Goals-driven measurement: set up goals in your analytics and focus on how your audience is reaching these goals.

If you’re looking to develop your marketing skills, whether you’re a digital novice or a seasoned professional, we have a full range of training courses in marketing, sales and business skills planned for the upcoming months. For team training, we also offer the ‘Digital Marketing E-learning’ tool. This is an online resource that allows you to build skills in digital marketing across a team quickly and easily.

Training dates in London
Subject Date Location
Social Media Marketing 3 February London
Search Engine Marketing – Advanced PPC Advertising 4 February London
Implementing Social Media Campaigns 11 February  London
Digital Marketing 24 February London
Multi-channel Digital Marketing 3 March London
Google Analytics 4 March London
Email Marketing 7 March London
Content Marketing Planning 10 March London
Digital Advertising and Sponsorship 1 April London
Digital Marketing for Financial Services 10 April London
Mobile Marketing 14 April London

Find out more and book now.

CAM Diploma in Digital Marketing

If it’s a recognised qualification you are after then the CAM Diploma in Digital Marketing provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

You’ll learn what digital marketing is about, including understanding the buzz words and main trends. Our course covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.

The CAM Diploma in Digital Marketing is offered through a number of CIM accredited study centres in London and throughout the UK. You’ll find them listed here.

It can be a juggling act to manage a busy professional life with studying for your CIM assignments and exams. But to help you through, there’s plenty of support available from our CIM Learning Zone website. You also have the option of getting in touch with the Student Support Group (SSG). They provide a free revision planning helpline for London members on 01784 463057, and also offer one to one support for marketing students who need more individual tuition to help them pass.

SSG help studying members every day. There isn’t a question too simple or too difficult, so if you need help, give them a call. This is an example of a recent advice session between a studying member and SSG tutor. From this you can see the importance of evaluating and justifying your reasons, and how with some useful tips you are on the right lines to pass.


“Hi, I’m working on my CIM assessment. I’ve read the Assignment instructions, the Candidate’s brief, the most recent Examiner Report and various other CIM materials, but I still can’t quite grasp the CIM requirements for evidence of marketing theory, application and evaluation at Diploma level. Can you help please?”


“Of course we can help. Think of it like this…

There’s a typical man or woman in a pub. A sociable and worldly wise sounding individual but not well schooled. They have a lot of valid opinions about life but with a limited vocabulary, and it’s likely they have not studied formally, nor read a book on the subject they claim to be an expert on, so they can’t justify any of their opinions convincingly.

These individuals are entertaining to listen to, but are unlikely to change anyone’s view about their chosen topic, because they cannot validate their own opinions. This is all fine for behaviour over a drink in the pub, but it’s not going to impress an examiner at a professional membership body like the CIM.

The CIM requires proof that you have studied the course materials, read the books, that you know and understand the key marketing theory such as the models, checklists and concepts, and that you can apply this theory in a practical way to fit the scenario provided, for example focussing on reducing customer churn and improving customer retention.

Your CIM assignment work also needs to demonstrate that you can evaluate, which means to show the difference between good and bad marketing: as evidenced by your marketing audit and SWOT; also evident in your marketing plan when you make recommendations for improvement, and can justify them with strong and logical arguments. In other words, your blending of theory + application + evaluation = a happy examiner.

Unlike the approach taken by the man or woman in the pub, your CIM work will enable you to demonstrate your marketing knowledge and skill to the examiner. The formula for this is: academically based theory + sound commercial practice / application / evaluation = a marketing professional.”


“That’s clear! Thank you.”

For a chance to win a £150 discount off a marketing qualification, offered to London members by the SSG, enter this month’s prize draw.

December 2, 2013

Download free study podcasts


in Podcasts, Studying

The London region does a lot to help support your learning. With the help of the Student Support Group, we’ve created a selection of digital study podcasts for you to download – all free of charge and with a factsheet. They’re especially helpful for those new to CIM or new to studying, but all members will find some helpful insights.

There are 8 FREE podcasts:

  • How to pass the CIM Professional Certificate
  • How to pass the CIM Professional Diploma in Marketing
  • Useful study tips to improve technique and save time
  • CIM membership benefits and how to use them.
  • How to stay motivated in your CIM studies – Polly Grant
  • Life as a Chartered Marketer – Mark Batchelor
  • How to get on in Marketing – Simon Basset, Head of EMR
  • Interested in CAM digital marketing qualifications

A quick run down:

  • How to pass CIM Professional Diploma in Marketing – designed specifically for your level of study. In this podcast, exam and assignment subjects are covered separately with hints and tips on how to prepare for the exam and cope on the day, plus how to tackle the assignments to ensure apathy doesn’t set in! We have the inside track from the senior examiners, for all you need to know about how to pass.
  • Useful study tips – a podcast giving general advice about studying, particularly useful if you’re new to CIM exams and assignments, and have not studied for a professional qualification before.
  • CIM & CAM Digital Marketing qualifications – if you’re serious about your career in marketing, you’ll know the importance of keeping up to date with the latest marketing trends. In this podcast there’s information about the CAM Digital Marketing qualifications. It gives you insights into how you’ll be assessed and the many exemptions that apply if you already have CIM qualifications.

CIM assignment and exam top tips

We’re now in the final month of CIM revision and study before the CIM December deadline and exam week. There’s plenty of studying support available on our CIM Learning Zone website, and some colleges offer revision workshops. In London you can call on the additional expertise of the Student Support Group (SSG) who provide a free revision planning helpline for London members on 01784 463057.

SSG also provides one to one support for marketing students who seek more intensive coaching to help them through their CIM assessments. They have supported over 18,000 marketing professionals studying for their CIM and CAM qualifications over the past 20 years, so they’re fully equipped to help. Here is SSG’s must read guide to help London members keep their nerve and aim to gain a better grade. You need to log in to the CIM student website to gain access to these resources. Several other useful resources mentioned below can be found at

  1. Know your customer – find out exactly what the CIM Examiner(s) wants.
    To discover what the Examiner wants, look at the most recent Examiner Reports from June/Sept 2013 for your CIM subject. Then draw up your own 5-point checklist to help you when preparing your assignment/analysis/answers.
  2. Find your knowledge gaps – there’s a free SSG online diagnostic quiz for each CIM subject.
    You should aim to score more than 70% in this knowledge test, if not, more study is required. For your free quiz, call Caroline on 01784 463057.
  3. Build your knowledge – train your brain.
    Take 10 minutes to jot down as much as you can for each syllabus topic, perhaps making a mind-map, and be encouraged by what you know already. Check this against the CIM textbook to see if you have missed anything.
  4. Research and collect plenty of examples – illustrate your understanding of the theory.
    List out your CIM syllabus topics, and then find relevant examples for each topic. Add more up-to-date examples where there are gaps. Don’t forget that your own organisation and its partners can provide a source of good examples.
  5. Benchmark your work – check you are up to CIM standard and beyond.
    Read the senior examiners report to learn how other student cohorts have performed, discover techniques to follow and those to avoid. Check that you have incorporated the summer 2013 CIM Syllabus tweaks (e.g. the inclusion of more digital marketing) into your studies.
  6. Self-check your assignment.
    Read through your draft assignment to check that you have responded fully to all of the command (action) words for each and every task in the brief; provide well cited and referenced marketing concepts/theories and apply them to suit your chosen organisation; made clear evaluations/recommendations when required, and with fully justified choices. Perhaps ask SSG to check your final draft (fees apply).
  7. Get the 10% extra marks available for presentation of your assignment.
    It sounds obvious, but make sure you have answered in the style required (e.g. report style); use proper Harvard citing and referencing; and allow enough time to ensure that your completed assignment arrives at your college clearly labelled and on time.
  8. Points mean prizes – practice your exam time management
    Develop your own ‘time plan’ using past exam papers, taking the marks allowed for each into account. Allow time for reading each question, planning your answers, answering the questions and checking your answers.
  9. Watch out – avoid making common exam mistakes
    Read the free article on ‘Common Exam Mistakes to avoid’. Perhaps tackle an SSG mock exam (fees apply) to practice your exam technique, followed by detailed personal feedback.
  10. Finally, when the going gets tough – visualise how good it will feel to pass
    When you find the pressure too much, think back to why you set out to get qualified in the first place. Then daydream for a moment about how good it will feel when you discover that you are finally CIM qualified!

November 1, 2013

The CIM Graduation Ceremony, 23 November


in Studying

Saturday 23 November 2013
Church House Conference Centre, Westminster, London, SW1P 3NZ
Registration 09:00

Our Graduation Ceremony celebrates the results of our graduates of the following qualifications from September/December 2012 and March/June 2013:

  • Chartered Postgraduate Diploma in Marketing
  • Professional Postgraduate Diploma in Marketing
  • Professional Diploma in Marketing
  • Diploma in Strategic Sales Practice.

Sponsored by Reckitt Benckiser, we’re looking forward to this day of celebration. Full details can be found on our website and congratulations to our student graduates.

StudentsRight now, many of our London studying members will have just received their CIM assignment/exam results. So now may be the ideal time to consider your CIM study options for the Autumn. The next CIM assessments will be during the first week of December.

Free advice service

In addition to the wide scope of services for studying members available nationally from the Institute, the Greater London region provides local support by working with the Student Support Group (SSG), much of it free.

If you’d like some help with your personal study plan, or like to chat about any other aspect of CIM study, Student Support Group can help with advice on:

  • Study planning – what subjects to tackle in what order and how many to take at once? (free advice)
  • Assignment/Exam feedback service (ideal if you have failed and don’t know why?)
  • CIM subject knowledge tests (free service)
  • Syllabus refresher sessions (discuss hard to understand aspects)
  • Assignment and case study briefings (expert advice on what to do and how to do it)
  • Checking assignment drafts and exam 4 pagers (check you are up to CIM standard)
  • Mock exam papers and feedback service, all designed to help you pass next time!

SSG can develop an individual study package to suit your study needs and budget. To find out more call Caroline on 01784 463057 or email (see SSG website for details and fees).

Library and resources

Now’s also a great time to broaden your marketing knowledge by doing some background reading and research, using free resources available from CIM.

  • Information and Library Service – a dedicated marketing collection making it an essential specialist source of information for books and online.
  • Online journals, books and reports – members enjoy fast online access.
  • Cutting Edge – the weekly digest of marketing news from across the sectors.
  • Research papers – for the latest marketing thinking including the recent ‘Women in Marketing paper’
  • Case studies – real life studies which show how marketing theory works in practice.

Download 8 free study podcasts

To make an interesting change from attending college or reading textbooks, listen to our free CIM student podcasts. Provided with supporting factsheets, these are available to download from the GLR and SSG websites. Podcast topics covered include:


  1. Life as a Chartered Marketer – Mark Batchelor, Chartered Marketer
  2. How to get on in your Marketing career – Simon Basset, Recruitment expert
  3. How to stay motivated in your CIM studies – Polly Grant (ex-student)
  4. CAM digital marketing qualifications – What’s available?
  5. How to pass CIM Professional Certificate in Marketing
  6. How to pass CIM Professional Diploma in Marketing
  7. Study tips – study smarter, not harder.
  8. Your CIM – learn about free membership benefits.

To help you gear up for the next round of CIM Assignment and Exams in September, why not take a look at the Senior Examiners’ reports? These are available for each CIM subject free of charge and are a really valuable resource, helping you get into the Examiner’s mind-set and see what he/she expects from students for each subject. You can discover where students excelled and where they struggled in responding to the most recently set CIM Assessments. They will also help you avoid commonly made mistakes and help you to be, and feel, much better prepared.

CIM Examiner Reports

These are now available for the March 2013 assessments.

Introductory Certificate in Marketing

  • Understanding Customer Relationships

Professional Certificate in Marketing

  • Marketing Essentials
  • Assessing the Marketing Environment
  • Marketing Information and Research
  • Stakeholder Marketing

Professional Diploma in Marketing

  • Marketing Planning Process
  • Delivering Customer Value through Marketing
  • Managing Marketing
  • Project Management in Marketing

Chartered Postgraduate Diploma in Marketing

  • Emerging Themes
  • Analysis and Decision
  • Marketing Leadership and Planning
  • Managing Corporate Reputation

CAM Examiner Reports

For the March 2013 assessments:

  • Marketing and Consumer Behaviour
  • Integrated Media
  • Digital Marketing Essentials
  • Digital Marketing Planning

For the December 2012 assessments:

  • Public Relations (PR)
  • Direct Marketing and Sales Promotion
  • Advertising

For the September 2012 assessments:

  • Integrating Digital Media and Branding
  • Implementing Digital Campaigns
  • Web Analytics and Social Monitoring
SSGAs a member in the London region you can also use the free revision planning helpline from Student Support Group. Whether you’re CIM first timer and looking for some extra support or have recently failed/deferred any of the CIM or CAM qualifications, SSG can provide you with personal study support to get ‘unstuck, back on track and up to standard!’ Call Caroline on 01784 463057 for guidance or email

More and more marketers are choosing to be CIM qualified. And once you are it provides a springboard for other qualifications too.

Did you know that if you have completed the level 4 CIM Professional Certificate or Professional Diploma, or have a degree with relevant marketing content then you are already halfway to our CAM Diploma in Digital Marketing?

That’s because these CIM qualifications mean that you’ve already covered the ground in the Marketing and Consumer Behaviour unit, so you are exempt – it’s like having 20 of the 40 credits you need for the digital qualification before you even begin.

It also means the amount of study time is reduced too. You could achieve a Diploma in just 6 months.

What does the CAM Diploma in Digital Marketing cover?

The Diploma equips you with the knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

There are 3 units:

  1. Digital Marketing Essentials (10 credits) – You’ll learn about Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.
  2. Digital Marketing Planning (10 credits) – You’ll learn the fundamental digital marketing planning concepts; key factors involved with the implementation, measurement and evaluation of successful plans and cover issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.
  3. Marketing and Consumer Behaviour (20 credits) – You could be exempt. There is an admin charge but you’ll save on tuition fees for this unit.

Find out more or call 01628 427120 and say you heard about the CAM Foundation exemptions in CIM London eNews.

If you’re gearing up for assessments in September 2013, make sure you know all your exam and assessment dates.

Introductory Certificate in Marketing.
Professional Certificate in Marketing.
Professional Diploma in Marketing.
Chartered Postgraduate Diploma in Marketing.
See the schedule

CAM Diploma in Marketing Communications.
CAM Diploma in Digital Marketing.
Check the dates

Take a look at the handy PowerPoint Assignment Briefings from the Senior Examiners so you know what’s expected of you.

As a member in the London region you can also use the free revision planning helpline from Student Support Group. Call Caroline on 01784 463057 for guidance or email

Whether you’re CIM first timer and looking for some extra support or have recently failed/deferred any of the CIM or CAM qualifications, SSG can provide you with personal study support to get “unstuck, back on track and up to standard!”

May 1, 2013

Studying? Top tips to help you pass


in Studying

If you’re working and studying it can be difficult to juggle your time effectively. And when studying seems hard, how do you stay motivated? In the Greater London region, we try to do all we can to help studying members succeed and reach their goal of gaining respected CIM qualifications. So with help from the Student Support Group we’ve developed a series of study podcasts which you can download for free and listen to at leisure.

Free study podcasts to download

Tips to help you pass

  • Useful study tips to improve technique and save time
  • How to pass the CIM Professional Certificate
  • How to pass the CIM Professional Diploma in Marketing

Inspiration from London marketers 

  • How to stay motivated in your CIM studies – Polly Grant
  • Life as a Chartered Marketer – Mark Batchelor
  • How to get on in Marketing – Simon Basset, Head of EMR

And there’s more! 

  • Interested in CAM digital marketing qualifications? Then try the podcast
  • Work smarter not harder. CIM membership benefits and how to use them.

Don’t forget the Learning Zone and our free helpline

The Learning Zone, created especially for studying members, provides a wealth of information that you can access any time including past papers and syllabus details.

And being a member of the London region has its advantages because we sponsor the Student Support Group to provide a free revision planning helpline for members. You can use this specialist support to assess your progress through diagnostic quizzes and chat about your studies for help to reach your goal. Just call Caroline on 01784 463057 or email

The Student Support Group is an accredited Chartered Institute of Marketing study centre and specialist in assignment support and exam revision. It’s one of a number of study centres that provides revision support – for a full list visit Learning Zone revision workshops.

As well as providing a free revision helpline and free diagnostic quizzes, for a small fee the Student Support Group can also help with assignments and exams. •

  • Get started – assignment review service
  • Get unstuck – 1 hour phone tutorial on subject knowledge
  • Get finished on time and up to standard – Proposal and/or Full draft checking service
  • Exam preparation service – tutorials, mock exams and feedback

Find out more.

April 3, 2013

Winners of The Pitch London 2013

Tweet “Wear Brave Britain” was just one of the brand positioning slogans proposed by contestants at this years’ competition, The Pitch London, held in March 2013 in Holborn. Marketers currently studying for CIM Diplomas in Marketing or a Masters in Marketing took part at this intense day-long event. Teams of three were challenged to respond [...]

Read more…
April 3, 2013

Studying or about to start? Learning Zone is there to help

Tweet Are you studying for a CIM qualification, or deciding to take this route? The Learning Zone is a valuable online member resource, with everything to get you started and keep you on track. It’s all here, from syllabus information and past papers to assessment details and exam timetables for all these qualifications: Introductory Certificate [...]

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