London marketers - news for marketing in London - Part 3

A word from Phil Preston on the latest London membership survey

Women in Marketing Conference gallery and enter the Awards

Studying? Enter
The Pitch London 2012 by 25 May

Download free study podcasts

London member’s views on international marketing

Prize Draw – win a £50 voucher off NHJ Style’s Personal Styling Services For Her & For Him

March 1, 2012

London’s Steve Revill on the Social Media Benchmark event

London marketer and member, Steve Revill, regularly attends events in the region. Last month he was one of 250 marketers who attended the Institute’s Social Media Benchmark paper. Read Steve’s positive reactions to the launch, and join the conversation on Twitter #SMBenchmark.

March 1, 2012

Member’s opinions on research and customer experience

It’s always great to hear what London member’s have to say, so here are the results from our quick-fire survey from last month on the subject of research and customer experience. With the launch of three research papers this month from the Institute, how important is research to your company? 89% of responses said research [...]

March 1, 2012

London’s Francesca and Jade win Polaroid 3D Glasses

Congratulations to London’s Francesca Poglia (left), Account Executive of White Hat Media; and Jade Murphy (right), Marketing Co-ordinator at The Princes Trust, who won last month’s prize draw. Francesca and Jade both won a pair of stylish Polaroid 3D Glasses, so their next cinema outing is going to be a fantastic experience! Congratulations to them. [...]

March 1, 2012

Find your perfect match with Media Trust

If Valentine’s Day was a bit of a washout, and you decided against using the 29th February as an excuse to propose (or didn’t receive any proposals!), don’t fear! Media Trust is here to help you find your perfect match instead! As part of Media Trust’s work matching media, marketing and communications professionals as volunteers [...]

March 1, 2012

Support The Prostate Cancer Charity Awareness month

This March is Prostate Cancer Awareness Month and the charity is asking everyone to help to raise the profile of prostate cancer and reach men across the UK. Many men, diagnosed with prostate cancer, feel like it’s hit them out of the blue. They often have no signs or symptoms and little awareness of a [...]

February 27, 2012

It’s all go down under

It’s been an interesting time down under with some major developments in the Labour Party and hence the Australian government. I’m not sure how much Australian news you get in the UK but it’s been a real roller coaster. The Australian people have in the last year seen Kevin Rudd who was voted in as [...]

February 24, 2012

Students question the value of university but not the merit of education

With university fees jumping to £9,000 this year it’s no wonder that UCAS has seen its application figures declining 3.4% in this year. But we can breathe a sigh of relief that young people still see a value to education, and are seeking alternative education and career options. This is what recent Chartered Institute of [...]

February 17, 2012

Marketers are happy workers

Well we knew we were bright sparks when we chose a career in marketing. And it seems we’ve been proved right, as a recent study has suggested that ‘Marketers are the happiest UK office workers’. We’re also less likely to fall out with our colleagues, according to a new study commissioned by Mars Drinks UK. [...]

January 28, 2012

A word from Phil Preston – The printed world needs your support

Pretty soon there’ll be too many trees As you probably know by now, before arriving on planet CIM I lived in the world of newspapers. I left 3 years ago at a time when both national and regional titles were suffering a devastating slump in advertising revenues and I don’t think things have changed much [...]

January 28, 2012

2012: the year social media grows up?

People can be a little like magpies. They’re often attracted to shiny new things and, before you know it, are diving towards them without thinking. This somewhat abstract analogy makes sense to me when I think about the evolution of social media and its role in business. During 2011 I spoke with hundreds, if not [...]

January 28, 2012

What’s new in marketing law? New CIM paper launches in London on 21 February

Get ahead knowing what’s affecting you I’m not a lawyer but… What’s new in marketing law? The latest paper from the Institute will launch in central London on 21 February 2012, from 08:30-10:15 at the CIPR, Russell Square, WC1B, and you’re invited to attend. Your speaker will be Mark Blayney Stuart, Head of Research, The [...]

January 28, 2012

Good luck to London Marketing Excellence Award finalists

We know that London is a talented place. So it’s fantastic to see so many London entrants reaching the Finalist stage of the Institute’s national Marketing Excellence Awards. We’d like to wish all the London Finalists good luck at the glittering Awards Ceremony, which takes place at the Grosvenor House Hotel in Park Lane, London [...]

January 28, 2012

Effective email marketing for SMEs, 24 February

While most of the focus these days is on social media, small businesses should not overlook the role email marketing can play as part of an integrated digital marketing strategy. The Effective email marketing for SMEs event, held on Friday 24 February from 12:30 will cover the do’s and don’ts of email marketing and some [...]

January 28, 2012

The search begins for Paralympic Ceremony performers – register by 13 February

The London 2012 Organising Committee (LOCOG) has begun a search for Volunteer Performers to participate in the Opening and Closing Ceremonies of this summer’s Paralympic Games. Successful applicants will perform in front of a packed stadium and a worldwide broadcast audience. Artistic Directors Jenny Sealey, Bradley Hemmings and Kim Gavin are looking for 5,000 enthusiastic [...]

January 15, 2012

New study – aspirations of the youth market

With a new report stating that one in five of the UK’s young adults is out of work, it’s fair to say that the job market is a difficult world for some. Because of this, brands need to pay close attention to this demographic, as research highlights that young consumers are responding to economic hardship [...]

January 5, 2012

A word from Phil Preston

Hey, we’re on the same side! The latest discussion paper entitled “Marketing and sales fusion” from the Chartered Institute of Marketing seems to have put the cat among the pigeons if the coverage given to it by Marketing Week and the comments that followed are anything to go by. I’m not about to join the [...]

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