Campaigns

January 26, 2011

Live centenary national poll – which marketing model gets your vote?

To mark the Institute’s centenary, we’re running a live national poll that you can take part in.  All you need to do is view the twelve selected marketing models from the last 100 years and decide which you think is the most valuable to today’s marketers. Once you’ve cast your vote, you can enter your [...]

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May 6, 2010

Viral marketing at it’s best

With the new John Lewis advert making a noise around the viral networks, it’s got to be every marketers’ dream. Create an advert, and then get free coverage as news sites and all sorts of social networking sites post it and talk about it. Perfect!   For those of you who haven’t yet seen it, [...]

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March 26, 2010

New social marketing interest group is launched.

  Have you seen details of the new Social Marketing Interest Group? The Chartered Institute of Marketing have set up this new group to promote the growing relevance of social marketing in society. Don’t get confused – social marketing doesn’t mean blogging. It means marketing issues that are important for the social good. This group’s [...]

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December 22, 2008

Public awareness campaigns are alive and kicking

Mocky Khan Case studies are great. They tell you so much in such a short space. I think the Together Campaign launched at Romford Dog Track is a good example of what marketing is all about.  It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s [...]

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