We know that London is a talented place. So it’s fantastic to see so many London entrants reaching the Finalist stage of the Institute’s national Marketing Excellence Awards.
We’d like to wish all the London Finalists good luck at the glittering Awards Ceremony, which takes place at the Grosvenor House Hotel in Park Lane, London on 23 February.
Good luck London! This is the London Finalists’ Roll of Honour:
Industry categories
Automotive / Transport
First Great Western
Heathrow Commuter/ Heathrow Airport Ltd
LIDA
Wand Agency
Construction / Engineering / Manufacturing
TMP Magnet
Tangent Snowball
Financial services – Banking and Investment
RBS
Greenlight
Saint@RKCR/Y&R
Financial services – Insurance and other services
McCann London
CII
ICAEW
Bacs Payment Schemes Ltd (Bacs)
FMCG / Retail
G2 Joshu
RKCR/Y&R
FreshNetworks
AMV BBDO
McCann London
Addiction Worldwide
Hotels / Leisure and Travel
Dare
Gabrielle Shaw Communications
Marketing team of the year
EC Harris LLP
Thomson Reuters
Aon Hewitt
City & Guilds
Media / Publishing
McCann London
AMV BBDO
Seven
Not for profit
McCann Worldgroup
CII
Blood Pressure Association
McCann Erickson
Pancentric Digital
AMREF UK
Other Creative Limited
Pharmaceutical / Health service providers / Medical suppliers
SapientNitro
Professional services
Navigant
EC Harris LLP
Thomson Reuters
Other Creative Limited
British Land
SitexOrbis Limited
Aon Hewitt
Allen & Overy
Lexis Public Relations
Public sector – Education
Waggener Edstrom
King’s College London
SME
Lady Geek
CII
Rice Retail Marketing Ltd
The Cinnamon Club
Other Creative Limited
Technology / Telecommunications
Mind Candy Ltd
McCann London
Rackspace Ltd
UM London
Other Creative Limited
It’s going to be a fantastic night of celebration at the industry’s showcase of the year.
Its official – the Segmentation, Targeting and Positioning model wins the Institute’s national centenary poll with over 23% of voters choosing this as the marketing model that’s the most valuable to today’s marketers.
Coming in a close second place, the 7Ps marketing mix model was narrowly pipped to the post with 22% of the vote, followed by PR Smith’s SOSTAC® marketing planning model which came in third position with 17%.
Hundreds of marketers across the country have been voting to determine which marketing model from the past 100 years they find the most valuable today. The national Poll was part of the Institute’s celebrations and events to mark its Centenary year, so it was great to see so many London and national marketers casting their vote.
The Segmentation, Targeting and Positioning is a three stage process which involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. And with a nod from Microsoft’s Allister Frost in YouTube video featured to promote this campaign, the model is in good company amongst those who think it’s a useful tool for marketing planning.
Prize winner Those who voted could enter the prize draw to win a copy of Professor Laurie Young’s Handbook of Marketing Techniques. The winner is Samantha Tonge, Strategic Marketing Leader at SKF (U.K.) Limited, who will be one of the first to receive this book which looks at marketing models and their usefulness in a world of marketing change.
We spoke with Ade Onilude, Chair of CIMCOM group and Swarovski Sales consultant CGB. Ade is also Awards Creator for the Women in Marketing Awards and founder of the Women in Marketing events.
We spoke to Beth Rogers, member of our Academic Senate and Fellow of the Sales Leadership Alliance, and asked her which model she would vote for in our Centenary Poll.
We caught up with one of our course directors, Richard Sedley at the Technology for Marketing and Advertising event and asked him which marketing model he would vote for in our Centenary Poll.
We met up with Allister Frost, Head of Digital Marketing Strategy at Microsoft to see which marketing model he will be voting for in our Centenary Poll.
Allister is voting for the Segmentation, Targeting and Positioning model.
London members have seen a lot of activity to mark the Institute’s centenary year. There’s a national poll where you can vote for your favourite marketing model, a book to mark the development of marketing throughout the past 100 years, and various other planned events.
Last week saw Fellows of the Institute head to Windsor Castle, for the Centenary Banquet in the presence of HRH The Duke of Edinburgh, our patron.
GLR chair Mocky Khan attended the event, as well as many other London members including Dee Twomey and Mark Ganellin.
Speaking after the event, Roderick E. Wilkes, chief executive of the Institute said, “this centenary year celebrates the positive power that marketing has driven over the past 100 years and marks the Institute’s commitment to supporting the evolving needs of marketers over the next century and beyond. Marketing and marketers alike continue to be an invaluable asset to the business portfolio.”
Written to celebrate the Institute’s one hundred years in the industry, The Marketing Century provides expert analysis of some of the most significant developments in marketing over the last 100 years.
With contributions from some of the biggest names in marketing, this is an essential read. And for members only, you can pre-order this book for just £12.50 including free postage and packaging before 18 February, (RRP £19.99).
To mark the Institute’s centenary, we’re running a live national poll that you can take part in.
All you need to do is view the twelve selected marketing models from the last 100 years and decide which you think is the most valuable to today’s marketers.
Once you’ve cast your vote, you can enter your email address for the chance to win highly acclaimed book from Professor Laurie Young, which is hot off the press and looks at marketing models and their usefulness in a world of marketing change.
Its official – the Segmentation, Targeting and Positioning model wins the Institute’s 
How the key elements of marketing have developed.
Have you pre-ordered your copy of 