Does your company want to fast track your development? Applications are now open for individuals to fast track their professional development, backed by their company, by taking a Board role in the arts and cultural sector. If you’re under 30, this programme aims to develop a new generation of business leaders who are keen to take an active role in their community by becoming a trustee or non-executive director of an arts or cultural charity.

Charity boards benefit from the energy, commercial perspectives and networks of high calibre young professionals like you. And you benefit from the unique learning environment which could be right up your street. Run by Arts & Business the programme provides a structured platform for you to explore your role as a non-executive director and understand how you can best make an impact.

If you’d like to get involved, there’s an opportunity to meet previous participants and hear business leaders share their experience of developing talent through non-executive and trustee roles in the cultural sector. The event is on 11 July in Shoreditch.

Fees for the 1 year programme – £1,500 + VAT – per individual. Fees are usually paid for by your company, so you’ll need their go ahead first. Other arrangements are possible.

The deadline for applications for 2013/14 is 6 September 2013.

Jonnie PeacockOur charity partner in London, ParalympicsGB, has had an awesome summer. Now gold medallist Jonnie Peacock is encouraging disabled people to sign up to the first ever ParalympicsGB Sports Fest, to build on the excitement of London 2012. So make sure everyone you know, knows about it!

“I am a walking example of how sport can change your life for the better. Sport has totally shaped the person I am today.”

Jonnie Peacock, T44 100m gold medallist

The Sports Fest will be held at the Surrey Sports Park in Guildford on Monday December 3 and Tuesday December 4 and provides an opportunity for disabled people to try out different disability sports and explore how they can get involved. It will showcase summer and winter Paralympic sports, including para-triathlon and para-canoeing which will feature on the Paralympic programme for the first time in Rio. There will also be opportunities to meet the stars of the ParalympicsGB team from London, including Jonnie Peacock, and to celebrate their amazing achievements and the inspiration they provided to the whole nation. So now you know! Spread the word and let’s turn inspiration into involvement.


To celebrate Team GB’s biggest medal haul for over 100 years, the Mayor of London Boris Johnson in conjunction with the British Olympic Association and the British Paralympic Association arranged for the British athletes competing in the London 2012 Olympic and Paralympic Games to be honoured with a parade through the streets of the capital this week.

Called Our Greatest Team and bringing together TeamGB and ParalympicsGB athletes, the parade began at Mansion House in the City of London and finished in central London.

Boris Johnson said, “The men and women competing in this year’s Games are role models for our times, underlining the virtues of aspiration, hard work and commitment. Team GB’s medal haul has been outstanding. The parade is our way of recognising the supreme achievements of Our Greatest Team, which I hope will inspire youngsters in London and up and down the country to take up sport, whether for fun, or with the ambition of competing at the highest level.”


What’s in a name?
In July 2012, The Prostate Cancer Charity became Prostate Cancer UK.

They chose a new identity to help raise their voice, raise their game and to reach more men. Urgently. Prostate cancer is predicted to become the most common cancer by 2030. Yet many men are unaware of the disease and research is still badly underfunded. Prostate Cancer UK believes men deserve better. Their bold new identity and approach will fight for this.

Their new name puts them in a much better position to deliver change for men. It communicates authority, expertise and nationwide impact. This will help form influential partnerships and improve care for men.

What does the new logo mean?
The ‘man of men’ is their new icon. This strong figure built from familiar symbols communicates our aim to reach and represent all men. It is designed to be more noticeable to men.

Prostate Cancer UK DNA
The new look is a vital part of their new identity but the changes go much deeper. Prostate Cancer UK are evolving internally to become a more direct, bold and open organisation.Prostate Cancer UK fights to help more men survive prostate cancer and enjoy a better quality of life. They have three priorities:

  1. Supporting men and providing information
  2. Finding answers by funding research
  3. Leading change to raise awareness and improve care.

Tell Prostate Cancer UK what you think
Prostate Cancer UK would love to know what you think about their new identity. Tell them what you think at

Find out more about the marketing campaign online and watch their new film.



In the last article before the official games for 2012, we can report that the recent ParalympicsGB’s final Team Leader workshop has finished and sports representatives from the Paralympic summer sports heard operational updates and plans for the athletes.

Led by ParalympicsGB Chef de Mission Craig Hunter and running across two days, the workshop was provided to 60 team leaders, medical personnel and press operations staff. It incorporated updates on anti-doping regulations, athlete welfare, and press operations, and also included a tour of the Paralympic Village and ParalympicsGB House.

The operational updates have provided critical information to help Team Leaders plan effectively for the Games. A lot of time has been dedicated to provide clarity in the plans for ParalympicsGB at Games time, which helps them to put the final touches in place for the athletes.

This was the final Team Leader workshop before the London 2012 Paralympic Games.


Are you looking for ways to develop new skills? Get some new experience to help your CV stand out?  Perhaps you’re looking for a new direction for your career?

In today’s competitive job market, recruiters are looking for the top candidates who can show a wide breadth of experience and skills.

If you’re feeling a bit stuck in a career rut or in need of a new challenge, volunteering via Media Trust might be a good way for you to explore fresh opportunities, develop skills and try out some new ideas.

Over 70% of volunteers are from London…

Media Trust matches volunteers with marketing and communications skills with charities looking for help with these kinds of issues. You could use your skills to help a small international development charity come up with a digital marketing strategy, perhaps work with a local community group come up with ideas for marketing their training programme, or advise a youth project on branding. Although Media Trust works across the UK, more than half of all the charities that approach us looking for help are based in London, and over 70% of our volunteer advisers are from London too.

It may be that these are things you do in your every day job – but equally there may be things you’d like to try your hand at, or gain some experience in. Volunteering gives you the opportunity to share some of your skills and time with charities that really need the help.

Here’s a few of the current volunteers talking about what they’ve got out of volunteering:

“It’s nice to work on something that actually has some impact in the real world. It’s nice to be involved in something that affects real people. You can learn new things, meet interesting people, and use it as an opportunity to try new things and to hone your skills.”
Stephen Morris, Volunteer Adviser, London

“It helps provide precious exposure for charities that do amazing things that people just don’t hear about. As for volunteers, it’s a fantastic opportunity to offer something constructive and positive in the community and feel like you are making a difference. As a creative person I found it inspiring to discover these amazing people and I think I’ve gained a much greater respect for selfless nature of what they were doing.”
Ben Witt, Volunteer Adviser

“Media Matching was an eye-opener for me and made me realise that I take a lot for granted in my day job. It also forced me to think on the spot about how I could use my marketing skills to help to generate results with the limited resources such as budgets or customer (supporter) data that many of the charities have.”
Christopher Smith, Volunteer Adviser

Whatever interests you, whatever skills you have or want to develop, and however much time you can give, Media Trust can probably find you your perfect volunteering opportunity, to help you gain experience, challenge yourself and get ahead.

To get involved, visit, email or call 020 7871 5654.


The Paralympics Team GB are pleased this month that UK Sport, the nation’s high performance sports agency, has announced a £750,000 cash injection, funded by the Team 2012 and presented by Visa programme. This is to be invested in the final 100 days of Olympic preparation and 133 of Paralympic preparation and boost Britain’s medal hopes for London 2012.

The investment in each sport is roughly equivalent to £1,000 per athlete that will be selected for the Games. And, after submitting a business case to UK Sport for this additional money, most sports have opted to invest in key areas in order to enhance their final preparations.

One of great significance to the Paralympics team is new kit and equipment. The British Wheelchair Tennis team are investing in protective wheelchair covers to keep players’ chairs in top condition when they travel and the British Cycling team will be investing in a rest and recovery package for their athletes for use both up to and during the Games, such as white noise generators and posture control, reading and relaxation chairs.

This investment in British Olympic and Paralympic sports will play a crucial part in supporting the British team’s preparations for London 2012. Team 2012 additionally helps to fund support programmes run by the British Olympic and Paralympic Associations and over the remaining days to the Games, fundraising efforts will continue in a bid to ensure Britain’s Olympic and Paralympic teams are the best prepared in history.


The London 2012 Organising Committee (LOCOG) has begun a search for Volunteer Performers to participate in the Opening and Closing Ceremonies of this summer’s Paralympic Games. Successful applicants will perform in front of a packed stadium and a worldwide broadcast audience.

Artistic Directors Jenny Sealey, Bradley Hemmings and Kim Gavin are looking for 5,000 enthusiastic and energetic volunteers to fill roles as dancers, actors, percussionists and general all-round performers.

If any London members are interested in auditioning for this once-in-a-lifetime opportunity, you have until 13 February to register by completing the online application form.

Jenny Sealey said: ‘Anyone with a positive attitude, huge amounts of energy and a willingness to perform in front of a stadium audience and to millions of people around the world should get onto the London 2012 website now and sign up’.

Grand finale

Applicants must be able to participate in up to two auditions in February and March, up to three rehearsal sessions each week from June, and a number of all-day rehearsals in the three weeks leading up to each Ceremony. All of these rehearsals will take place in east London.

Find out more about the terms and conditions, and register quickly!


November 21, 2011

Coach and change a life

by Stephanie

in Charity partners, London calling

Those spare hours every month. What do you do? Shopping, cleaning, or becoming a volunteer career development coach and changing the life of a person who is long-term unemployed?

We all know how devastating unemployment can be for an individual, their family and local communities. People who have been looking for work for a long time can face many barriers to finding and keeping a job. These include lack of recent work experience or the right skills, physical or mental disabilities, lack of confidence and loss of self-esteem.

This is where the role of career development coach comes in. Career development coaches are volunteers who give one-to-one support to unemployed people on their journey from being out of work to finding a job, and keeping it.

As a career development coach, you will support unemployed people through the Careers Development Group (CDG) Work Programme, giving them regular individual coaching and mentoring, as they look for work and then begin their new job. By providing a friendly ear, and drawing on your own experience and expertise, you will be able to help jobseekers build their confidence and overcome any barriers.

The role of the career development coach is also about your own personal and professional development. Coaching is a great skill to have and you’ll get training and regular support from CDG. You should also find that the role fits easily into your life. You only need to commit for a minimum of between two and ten hours each month either inside or outside of normal office hours. 

Reach hope they’ve whetted your appetite and you want to find out more. You can download aninformation pack at, ring us on 020 7582 6543 or email Please contact them before 7 December 2011.


The Women in Marketing Awards and Events supports the charity Women for Women International.

This film was first shown at The Chartered Institute of Marketing’s Women in Marketing Awards ceremony on 3 November 2011.

In this film, supporters including Annie Lennox, Todd Fisher and Joan Burstein speak about Women for Women International’s work and explain why they support the organisation.

Find out how to sponsor a Woman and more about the work of Women for Women International.


November 4, 2011

Media Trust and Trust for London


in Charity partners

Do you know of any charities, social enterprises or community organisations in London in need of support with marketing, PR, media or communications?

Perhaps you work or volunteer for a small London charity? Maybe you’ve helped fundraise for a local community group in the past? If so, let them know about the free support they can access via Media Trust.

Media Trust is working with Trust for London to specifically provide advice, guidance and practical support in media and communications issues to small charities across London. They can help with everything from developing a social media strategy (or simply setting up a Twitter account) to designing an annual report, providing a professional photographer for a fundraising event or making a short film.

Media Trust is particularly looking to support projects working with disadvantaged groups – the homeless, people with disabilities, those living in poverty, people looking to get back into work, older or isolated people, and refugee and asylum seekers.  If you know of any groups who could use this offer of support – do point them in their direction – or let Media Trust know their details and they will contact them.

Or, if you’d like to offer a little of your time and marketing expertise to help a local London charity, let Media Trust know – They’d love to find you your perfect charity match!

To find out more, contact or visit the Media Matching site for more information.

Thursday 3rd November marked the 300 days to go milestone, and with London 2012 just around the corner preparations at ParalympicsGB are really hotting up.

The important date is yet another vital stepping stone on the journey that hundreds of British disabled athletes are taking, hoping to reach the qualifying standards to be awarded a place in the ParalympicsGB team that will compete on home soil next year.

ParalympicsGB have already announced five sailors as the first athletes to be officially selected as part of the team following their hugely successful IFDS World Championship campaign in July, where the two and three person keel boats claimed gold and silver respectively. By July 2012, a further 295 odd athletes will have been selected to give a 300 strong team who will march out into the Olympic Stadium on August 29 next year to a roar of British support.

The British Paralympic Association, the organisation behind the ParalympicsGB team, is working hard to ensure no stone is left unturned in its support of British athletes. Paralympic athletes are incredibly talented, committed and determined – truly parallel to their Olympic counterparts. Although things have progressed a lot in a short time, they still however don’t receive the recognition they deserve and the general public still tend to view them as disabled people having a go at sport, rather than elite athletes who happen to have a disability.

Apply for tickets in December

ParalympicsGB are a registered charity and rely on the support of fundraisers to achieve their charitable objectives. Help support the British team through one of their fundraising events such as Deloitte Ride Across Britain, the British 10k London Run, Run to the Beat or Gold Challenge. And if you haven’t yet applied for Paralympic tickets, a second round of public sales will begin in December. Make sure you’re there to cheer on Britain’s finest Paralympic athletes by registering for tickets at

There’s a clear trend in corporate and public sectors to get staff engaged and involved away from their desk to feel re-energised, reinvigorated and bring new experiences back to the day job, so to show how skills-based volunteering benefits volunteers, Media Trust spent a few minutes with David Watson, senior campaigns manager at No.10 Downing Street and a volunteer speaker at their recent Marketing essentials seminar.

As David explains, there’s a move towards “getting civil servants out of the office and into the community: to be civic servants, participating in the community”, so a Media Trust presentation that outlined how his expertise was going to help charities directly, and have a lasting impact on their beneficiaries showed him a different, and very practical, way to support an initiative he believed in. “It was really powerful because I could see the benefit for the people coming along. I’d already been doing some voluntary work and this seemed an ideal way to bring that together.”

Events are a great way to see the immediate impact of your volunteering because your beneficiaries are there in the room, asking questions and reacting to your words. As David says, “I was really impressed by the way the delegates engaged with the session: you can see them visibly learning”. His experience was energising, taking him back to the office on a high and with real benefits to show for his time: “I’ve got a whole bunch of new contacts, new presentation techniques from other presenters, and most importantly feel I’ve helped people from some fantastic organisations do their marketing better – and so helped them do more social good.”

With feedback from the event’s participants including “The best bit of the event? David’s guidelines”, “the speakers were very informative and engaging”, and “I’ll be taking back new confidence and understanding about marketing”, there’s no doubt David’s warm and fuzzy feeling is deserved.

Media Trust’s well-established programme of communications workshops and conferences enables charities, community groups and social enterprises to develop skills, increase knowledge and build confidence in all aspects of communications.

Professionals from all sectors volunteer their time to share their knowledge with non-profit audience so that through improved communications they can achieve better results for their cause. It’s a mutual benefit, because their volunteers are learning too: delivering thought-provoking presentations, developing engaging workshop exercises, explaining tricky concepts, chairing discussions and encouraging participation.

What could you learn by contributing to Media Trust’s events programme? Take a look and see where your skills fit. If you’re interested, please register as a volunteer. Alternatively if you want to talk through how your skills might help, or want to attend any of the events yourself, get in touch at or call 020 7871 5600.

Aspire will be the first charity to benefit from ‘Campaigns for Good’, a new initiative run by Media Trust and JWT London to give UK charities the chance to receive help and advice for a communications campaign to run in 2011. Aspire works to provide practical solutions and opportunities for people with spinal cord injuries.

The judging panel - Tony Quinn, Head of Planning at JWT, Jeremy Bullmore CBE, Claire Jackson, Board Planning Director at JWT, and Gavin Sheppard, Director of Marketing and Communications at Media Trust.

Charities across the UK were invited to apply for the opportunity and Aspire was chosen fro m four finalists following a presentation to a panel, including Jeremy Bullmore, Tony Quinn, Head of Planning at JWT, and Gavin Sheppard from Media Trust. Aspire will partner with a team of JWT Planners in a session to develop their campaign strategy and generate ideas. Media Trust will also provide ongoing volunteer communications support, resources and training over three months.

Chris Field, Director of Fundraising and Marketing at Aspire said: “Every eight hours someone in the UK is paralysed by a spinal cord injury. Much of our work involves providing practical support and funding for wheelchairs, allowing those affected to live independently. However we currently lack the funds to assist 50% of the people who ask us for help and we hope that the campaign we develop with the help from JWT will raise awareness and encourage more donors.”

Gavin Sheppard, Director of Marketing and Communications at Media Trust, said: “We received a huge number of entries from some amazing charities and short listing them was really difficult. Aspire is an extremely inspirational charity and we very much look forward to supporting them and helping to make their future campaign a success by drawing on JWT London’s expertise.”

If you want to find out more about how your skills and experience or those of your team could be harnessed to help charities like Aspire and 100s of others, get in touch with Media Trust at

August 29, 2011

London 2012 Paralympics – one year to go! Tickets on sale 9 September and Celebrate International Paralympic Day

Tweet With less than one year to go to the London 2012 Paralympic Games, the British Paralympic Association (BPA) – responsible for preparing and delivering the ParalympicsGB team to the Games – is at a vital stage in their preparations. They have been planning for the London Games ever since, in 2005, it was announced [...]

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July 1, 2011

The Prostate Cancer Charity Tour Ride heads to Whitehall

Tweet Britain’s answer to ‘L’Etape’ is back! This is the third year of The Prostate Cancer Charity’s partnership with the Tour of Britain, the UK’s largest free to watch sporting event.  Public interest in cycling has gone through the roof since the Beijing Olympics, creating a fantastic opportunity to raise awareness of prostate cancer through [...]

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