Achieving Chartered Marketer status is the mark of an up to date, experienced and qualified marketing professional. As more and more members register for Continuous Professional Development every year on the course to achieve this status, we take a look and congratulate the Greater London members who have become chartered this year.
Amanda Kilgore Baker
Get the reward and recognition your marketing deserves
Currently in its fourth year, these annual awards, held in London, provides the opportunity to get recognition for outstanding marketing from individuals, teams and projects countrywide, and to acknowledge the positive value their marketing delivers in real benefits to both business and society.
The Institute’s Market Interest Groups (MIGs) bring together marketers with specific industry knowledge. Our Market Interest Groups (MIGs) regularly attract the industry leading lights to address specific issues facing marketers in their sectors. Not only can you learn from industry leaders, you also have the opportunity to meet and network with like-minded marketing professionals who share similar issues and opportunities.
Members can join up to three interest groups free of charge, and alongside websites and newsletters, MIGs plan and develop a range of events, many held right here in London. From financial services to travel, these groups offer a wide range of vibrant professional avenues.
Current groups include:
Food, Drink and Agriculture
Levitt Group (for senior marketers)
Small Business Community
Members enjoy discounted rates at many events and exclusive access to industry insight and reports.
Focus on – Creative Communications MIG
This month, find out more about the Creative Communications MIG (CIMCOM). Led by Ade Onilude, CIMCOM is a forum for creative professionals in marketing communications. Its central mission is networking, training and membership building in line with The Chartered Institute of Marketing’s values and culture.
Find out more about the CIMCOM newsletter, CIMCOM Committee Members, new papers and leaflets here.
Attend the next CIMCOM event
The next CIMCOM event, The old ones are the best, is set to be a fantastic evening, and will be held on 4 October, at Acxiom London HQ, just behind the OXO Tower. Held from 18.30, this all new CIMCOM event will treat you to two thought-provoking sessions that will challenge you to re-think your new product development (NPD) and marketing strategies. Prices start from £18.
Now in its fourth year, these national Awards celebrate the best marketing achievements across various industry sectors and acknowledge the contributions made by individuals as well as by teams. Winning a CIM Marketing Excellence Award means that you have created results that deliver real business benefits.
This year we’ve added four new categories – Digital marketing, Social media marketing, Mobile marketing and Customer experience.
You can’t ignore the best opportunity to:
Show off just how successful you have been
Set yourself apart from the competition
Motivate your team
Impress partners, clients and investors
Join distinguished brands such as PepsiCo, McCann and Johnson & Johnson as proud winners of Marketing Excellence Awards.
You’ve done the hard work already. It’s time to start your journey towards the spotlight – to tell the world.
Entry submission deadline: 5 October 2012 Finalists announced from: 3 December 2012 Winners announced: 6 March 2013
It’s always great to hear what London member’s have to say. And with the Continuing Professional Development programme (CPD) coming to an end for this year, here’s what you’ve told us about how you accumulate your CPD hours. Take a look and you might get some ideas from other London marketers that you can put into practice when the next cycle begins on 1 July 2012.
Are you a Chartered Marketer?
Which of these social media tools do you use?
Are you enrolled on the Institute’s CPD programme?
The Social Media Benchmark is a six-monthly piece of research from the Institute exploring if marketers are getting value from social media and how they’re making it part of their marketing strategy. The first Wave of results was published in February 2012, and last week I watched the Wavecast webinar to see the results of Wave Two of the study. I was impressed to hear the findings from the paper, and it was good to see Tesco’s Group Marketing and Chief Digital Officer, Microsoft’s UK CMO and the global CMO of Clifford Chance on stage answering our questions.
With the vast variety of social media platforms to engage with, marketers are spoilt for choice. It still seems that the Twitter, LinkedIn and Facebook are the most popular for investment by marketers. 60% are planning on further investing in Twitter in the next 6 months, with only 22% considering investing in Google+.
It was also great to see that blogging is still highly valued. I’m a firm believer that blogging has the great potential to connect with customers and influencers. Although Twitter and Facebook are good for sharing nuggets of information, good content on blogs shows customers that your brand knows its product and what matters to its customers.
The Chartered Institute of Marketing is predicting the demise of separate marketing and sales departments within the next ten years in it latest paper, ‘Marketing and Sales fusion?’ The paper takes the Institute’s centenary year as a motivation to reflect on the history of marketing and sales, and to consider the future direction of both disciplines. It argues that businesses who have integrated their sales and marketing functions have experienced significant benefits, while those companies retaining separate departments are hindering their own growth.
Launched in London, the paper proposes that marketing has reached an evolutionary cul-de-sac, and must return to its roots in sales to continue to develop in the next decade.
As Britain slides down the rankings from position 10 to 13 in the Future Brand’s Country Brand Index, a global study of country brands, it shows how factors such as economic problems and unrest have a negative affect on a country’s brand.
It’s not surprising. One minute Britain is basking in the pageantry of the Royal Wedding, relishing our history and sense of occasion. The next, the streets are full of rioters and unrest.
Having a strong country brand is pivotal as it influences the perception of tourists, investors and buyers of British products. Can we recover? The signs are positive having just won the bid for the 2017 World Athletics Championship, and Brand Britain marketers are hoping that the London 2012 Olympics will give us an opportunity to showcase a fresh image.
Let’s take inspiration from the countries who’ve improved their brand. Japan’s increased its ranking despite the earthquake, and Thailand is showing a strong performance in tourism despite political upheaval in the country. Brazil has seen a boost following successful bids to host the 2014 FIFA World Cup and 2016 Olympic Games, and Canada which took full advantage of promoting its natural beauty throughout the 2010 Winter Olympics tops the Index.
I’m hopeful that next year Britain will have a fantastic year. With campaigns such as Visit Britain’s tourism campaign to inspire the tourism industry to promote our country in the run up to the Olympics, we’re heading in the right direction.
I’ll be playing my part by working with British companies to help them market themselves effectively. Read more…
30 November 2011
LCCI, Queen Street, EC4
£15 for CIM members
£25 for guests and students What’s it all about?
A century ago a group of sales managers met in London and formed the Sales Managers’ Association, which eventually became The Chartered Institute of Marketing. This paper suggests that the time has come for the two disciplines of sales and marketing to be reunited, after years of fragmentation. It asks if sales and marketing intrinsically belong together. Organisations that do create closer links between them seem to post better results, have more effective inter-departmental relationships and create positive culture change. Yet the challenges to successfully merge these powerful business forces are significant.
What’s in it for me?
Sales person or marketer – join the debate!
Get insight into how sales and marketing departments can intellectually fuse together, gain one hour CPD and receive a complimentary hard and PDF copy of the paper.
Elections are still a top focus
November will see the elections for the Board of Trustees (BoT) and we’re encouraging you to get involved and vote for the candidate who you think fits the bill. The deadline for voting is 16 December 2011.
What’s the role of the Board of Trustees?
The BoT is the body that oversees the operations and future direction of The Chartered Institute of Marketing. That means they have input into every aspect of your membership; from research and facilities, to events and qualifications. So it’s important that you know what their plans are.
If you work in communications, then take a look at the next CIMCOM event, Brand reputation and crisis management, which focuses on both managing your brand reputation in the digital age and crisis management.
Taking place on 11 October at the BPP Business School, Matt Mckay, Head of Public Relations and Events at Biomed Central will speak on how to implement brand reputation as part of your PR strategy.
How would you react if a film crew arrived on your doorstep at 6am, asking you to comment on a crisis in your company? What you do in those few seconds can affect the reputation of your company, and your position within it. These days, every business continuity plan needs to include crisis management. Alan Stevens, Media Specialist will explain how to deal with bad news, covering both internal and external communications.
Registration is at 18:30 and the event starts at 19:00 and is worth one CPD category 10 hour.
Redemption Of course there’s only one thing to write about this month … my summer holiday. I have just returned from two weeks bobbing about in the Mediterranean on a big boat. The big boat in question was the Celebrity Eclipse, a 122,000 gross tons floating luxury hotel cum resort catering for nearly 3,000 demanding [...]
Aspire will be the first charity to benefit from ‘Campaigns for Good’, a new initiative run by Media Trust and JWT London to give UK charities the chance to receive help and advice for a communications campaign to run in 2011. Aspire works to provide practical solutions and opportunities for people with spinal cord injuries. [...]