Direct mail

12:30-14:30, 1 CPD hour
Mail Media Centre
Stukeley Street, London
Prices start from £10 for members

This action packed event is bursting with real-life small business case studies, from one of the UK’s best-selling small business authors, Dee Blick. She will share the secrets of how you can get fantastic results from your targeted direct mail on the smallest of budgets. Dee will show you what it takes to write a compelling sales letter devoid of schmooze; how you can increase responses by using the simple but proven concept of ‘lumpy mail’ and how you can drive readers to your website using direct mail.

Dee will share real life ‘direct mail on a shoestring’ case studies. There will be time after the masterclass to ask her your questions and to see copies of the letters supporting these case studies. Be prepared to be inspired and empowered.

Dee Blick is a successful business author. Her second book, The Ultimate Small Business Marketing Book, released in June 2011 became a number one best seller in 48 hours. All attendees will receive a complimentary copy.

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dsc_0673-smallerHi from Brisbane.

I am sat here wishing for cooler weather would you believe? It is 35 celcius here today and my husband still hasn’t sorted our air conditioner!! I’ve got every single window open, my fans going and I feel like I am sat in a sauna! But hey I guess you are sat in London thinking shut up and enjoy the warm weather…

This week over here marketing news wise, Virgin Blue’s loyalty program team are in trouble for ‘accidently’ sending out an upgrade offer to more than 1 million members. See  for more details. I think the moral of the story here is always double check your emails you are sending out along with your mailing list! Read more…

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