Salt Yard is an award-winning bar and restaurant in Goodge Street, London, serving modern tapas inspired by the flavours and produce of Spain and Italy. This month, one lucky London member will have the opportunity to win a meal for two, courtesy of Salt Yard, with wines chosen by their ‘sommelier’.

Located in central London, a two minute walk from Goodge St tube station, Salt Yard is perfectly placed for a business lunch, a pre-theatre meal or a night out with friends. The restaurant is also available for private hire.

To be in with a chance of winning, enter this quick fire prize draw. The deadline is 25 October 2012.

”Ben Tish is one of those rare chefs who has the gift of making simple food taste elegant. His recipes are a testament to his hard work and I cannot wait to be able to cook from his first cookbook.”
Jason Atherton

New cookbook launching this autumn

Salt Yard’s first cookbook will be coming out this autumn. Over a hundred recipes from across the restaurants letting you recreate at home the heady flavours of Spain and Italy with a touch of Ben Tish, Head Chef.

Interspersed will be wine recommendations, as well as  articles touching on the relationship between food and romance, the internal workings of a waiter’s mind and an insight into how Jamón Ibérico cured ham is made!

With photos by renowned food photographer Jason Lowe and cover design by our sister restaurant, Dehesa’s, very own barman, Pedro, it promises to be a feast for the eyes as well as the taste buds!

For advanced news and recipes from the book, please email


You might be familiar with the Simon Pegg film, ‘How to lose friends and alienate people.’ But a marketing article that caught my attention recently was about winning friends and influencing people to come around to your way of thinking.

Anyone who has ever had to convince their management team to implement a bold new strategy knows that getting others to do what you think isn’t necessarily easy. But the power of influencing people can be learnt throughout your marketing career, by listening, understanding the business inside out and having a strong internal network.

These are the 6 key ways to influence people according to Richard Jolly, Associate Professor at the London Organisational Business School. Have a look and see if you can put any in to practice.

  1. Reciprocity – if you do something for someone else, the goodwill will last for ever.
  2. Scare factor – you can use language to influence in this area. You’ll lose £100 a day is more powerful than you’ll save £100 a day.  
  3. Authority – look the part and pay attention to how you speak and present yourself
  4. Commitment – seal the deal and get commitment or an opinion from others for your actions.
  5. Consensus – social approval earns acceptance
  6. Liking – we like people to focus on the areas where we agree with them, not where we disagree.

Read more…


As you’re putting your entry together for this year’s Women in Marketing Awards, take inspiration from two of last year’s winners:

Best Female Marketer – Not-for-profit Sector, Tanya Brookfield, Toe in the Water

Female Fast Track Marketer of the Year, Maria Nolan, Sony UK.

The deadline for entries is 6 September 2012.


Greetings from London Marketer Down Under Zoe GellWell it’s seriously Olympic fever here at the moment, we’ve been loving watching Boris Johnson getting into the spirit of things, and I have been quite homesick watching all the shots of London. I’d like to say I have been getting to see a lot of the British team, but the attention of course here is on the Australian Athletes, and most of the focus has been on the Aussie swimmers for all the wrong reasons.

Many people here are reporting their unhappiness with the medal tally that Australia has so far, and people they expected to get gold didn’t especially the swimmers.  One swimmer – Emily Seebohm actually blamed Twitter for her not getting gold.

There was also a lot of controversy even before the Games started with Leisel Jones being heavily criticised for her shape and not being fit enough to train, and swimmer Nick D’Arcy got in trouble after posing with guns on a trip to America just before the games.

So the media have been having a field day. Next week or so will be interesting to see whether the medal tally increases for Australia.

Other than that things have been ticking along over here, and the economy has been up and down. A recent news release on Bloomberg reported that Australia’s economy and its growth  is becoming increasingly reliant on domestic demand after retail sales in June rose 1% and exports fell for the first time in 4 months.

Read more…


Last chance to enter

The Women in Marketing Awards celebrate excellence in marketing by women and for women in the Greater London region. With entries ranging from small businesses, charities and individuals, to top brands and organisations, entering the Women in Marketing Awards is the ideal opportunity for you to raise your profile alongside high-achieving marketers in your region.

The Awards are free to enter and the deadline for entries is 6 September 2012. The ceremony will be on 7 November at the stunning Altitude 360 London.

  • Best Female Leader in Marketing
  • Female Fast Track Marketer
  • Best Female Marketer – Consumer
  • Best Female Marketer – Business to Business
  • Best Female Marketer – Not-for-Profit
  • Special Award for Outstanding Contribution to Marketing – Agency side
  • Special Award for Outstanding Contribution to Marketing – Client side
  • The Women in Marketing Company Award – The company that has most supported women in senior marketing leadership roles (a nominated award)

Tips and inspiration

For inspiration on how winning has made a big impact on last year’s winners and nominees, you can view the interview videos from the 2011 ceremony. Plus, see the great tips from judge Anna Bateson, Director of Marketing, YouTube EMEA. Anna was recently featured in Marketing Magazine’s Power 100 List

These Awards are a fantastic opportunity to showcase your work and be recognised for your achievements. Enter today.


Digital dilemma?

Starting this summer, you can study for a practical CAM Digital Marketing qualification through a blended online study option, with face-to-face workshops in central London.

These intensive programmes combine interactive online tutorials with face-to-face workshop days in central London, allowing for maximum flexibility and support. And, if you’ve got a CIM qualification (Certificate or above) you may not need to complete all four units.

Your dilemma is what you want to focus on:

  • Digital marketing planning…
  • Mobile marketing…
  • Digital metrics and analytics…
  • Digital campaign planning…
  • Digital media and branding…

And many more options.

For more information call 01628 427240, email, visit or follow @CIMAcademy


As you’re putting your entry together for this year’s Women in Marketing Awards, take inspiration and advice from judge Allyson Stewart-Allen of International Marketing Partners.

The deadline for entries is 6 September 2012.


The ‘censorship O******s’ – how are advertising limitations affecting you?With not long to go until the Olympic Games, the eyes of the world are focussed on the Capital. But the eyes of the marketing profession have been fixed firmly on the event since April 2010 when The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) unveiled the official London 2012’s UK statutory marketing rights document. And these restrictions have caused some debate ever since.

In essence, unless you are an official sponsor you are not allowed to associate any marketing, advertising or promotional activity with the games.

Recently, reports from The Guardian estimate that the games will ‘embrace 26 sports in 34 venues across the country, involving more than 16,000 athletes watched by 11 million spectators and billions more around the globe.’ And with the cost to the public purse rising from a predicted £2.5bn when we won the bid 7 years ago, to more than £9bn now, the verdict from the organisers and Lord Coe is that it is money well spent. And like it or not, it’s thanks to the corporate sponsors that much of the funding is being met. The big guns such as McDonalds, Coca-Cola, Cadbury and British Gas have invested in the region of £750 million each for the prestigious association with the event.

But is it right that some sponsors can demand so many restrictions to be placed on the Games as a way to protect their investment? On the one hand it could be argued that protecting sponsor’s association is the very least we can do when they’re investing so much. Of course this isn’t solely out of the goodness of their hearts, there must be a profit pay back. But if McDonalds has invested £750 million, it can be seen why they’d object to other food outlets selling fries and reaping some of the rewards which could be going back into their tills. And if Visa has invested similar amounts, there’s an argument for them being peeved if MasterCard have cash points within the Olympic Park with no investment.

On the other hand, with the mantra for the Games being about ‘inspiring a generation’ and ‘bringing the games close’ to everyone, then placing such strict limitations on businesses talking about the Olympics is surely having the opposite effect. With talk of fines and monitoring to make sure no one is cashing in where they shouldn’t, and stopping even community sports events mentioning words like ‘gold,’ ‘win’ and ‘2012,’ hasn’t this all gone too far?

There’s nothing us marketers like better than a good debate. So vote in this quick poll and tell me what you think.


In addition to the wide scope of services for studying members from The Institute’s headquarters at Moor Hall, Greater London region provides local support by working with various study centres, including the Student Support Group (SSG).

Founded and run by Jon and Caroline Twomey, this autumn SSG will be celebrating 20 years of helping CIM students to pass! To mark this milestone we’ve been in touch with a handful of the 18,000+ students who have walked through their doors to tell us about their experiences and where they are today.

How did SSG get started?

Jon writes: “Having successfully completed my own CIM studies in June 1992 (and won a prize as West London’s best student); I was asked by my local CIM team to speak at an event for students and pass on the “secrets of study success!” Following encouraging feedback I was asked to attend another event, this time with separate sessions for each of the three CIM study levels. Student feedback again was favourable and it was suggested that a revision session for each of the twelve subjects would be helpful – a small charge was made for each session and most were a sell out….and so the Student Support Group was born.

Demand for our services grew to the extent that CIM London offered to promote our services and I recruited my wife Caroline, an experienced Customer Support specialist, to work with me. I decided to commit to Marketing teaching and training full-time, qualified as a teacher and CIM Chartered Marketer. We then carefully recruited a team of CIM Tutors with real Marketing Management experience; each has CIM subject specialist knowledge, they are all Chartered Marketers and they share our passion for providing study support.

Although we originally focused on providing exam revision for re-takers, we quickly evolved to become a leading provider of individual student support (mostly via email and telephone) for CIM Assignments (and the odd exam) from Introductory Certificate to Chartered Postgraduate Diploma level. We also offer support for the CAM Diploma in Digital Marketing.”

5 years on…

Andrew Celia is Marketing Manager – Data & Digital, for Letchworth Garden City’s Heritage Foundation in Hertfordshire.

This is what he had to say about the support he received from SSG.

“Absolutely fantastic! I started learning with SSG at a postgraduate revision class in 2007, right through passing the new CAM Digital Diploma in Marketing in 2011. Their teaching style, approach and support from start to finish is excellent. I wouldn’t hesitate to recommend the SSG team to anyone.”

How long did you study for?

They helped me for about three years.

How has your career progressed since you took your exams/assignments – where are you now?

Since completing my Digital Diploma, my role has adopted more of an eSpecialism. Learning new skills and doing new things – putting my learning into practice. Bringing a different approach and a breath of fresh air to my work.

What, if any, is your involvement with CIM now?

I’m not taking on anymore CIM study for now so I’m not learning with SSG at the moment. However, I’ll keep telling all my colleagues and fellow marketers about SSG – and thanks to my recommendation, someone else in our team has just completed a set of revision sessions with SSG.

10 years on…

Lynda Robinson BA (Hons) ACII DipM ACIM studied with the SSG from November 2001- June 2002.

Which CIM Qualification did you take?

Following a BA Hons degree, I took further Chartered Insurance Institute exams becoming an Associate then completed The Chartered Institute of Marketing Postgraduate Diploma in June 2002.

How long did you study for?

I studied the Diploma for about a year and a half. I was running a small marketing team as Marketing Manager in a leading specialist, sector specific, business to business Lloyd’s insurance broker in the City. At the time I was told that to progress further in my role, I would need to undertake the CIM Postgraduate Diploma. I have to thank my boss of the time greatly for suggesting I studied for this qualification.

How did the SSG help you?

I was passionate about the work I was doing and really enjoyed the Diploma as it created a structure and clarity to what we were trying to achieve in our working environment. The SSG came along at the right time for me for several reasons. Firstly, I had put a lot of time and effort into my studies and wanted to ensure that I had not missed any important areas. The SSG gave me the opportunity to do this. Secondly, I wanted the chance to revise the work with exam papers and discuss the Modules from a different perspective. Again, the SSG provided this opportunity with a friendly and fun approach. Thirdly, as an SSG attendee I learnt and put into practice hints and tips for getting through those exams, and quickly gained a clear understanding of what the Examiner expected. Finally and most importantly for me, SSG offered one to one coaching which was invaluable as it helped me to look at my work from a critical viewpoint. It is easy to set off on a single minded track without looking at another perspective. This was of particular relevance with the Case Study paper. I was proud to obtain a Distinction in this Module.

The SSG programme was an invaluable tool for me and also very enjoyable. I made some very good friendships on the SSG courses which are still going strong today. Interestingly, these friends have also progressed quite rapidly in their Marketing careers.

How has your career progressed since CIM – where are you now?

As promised, I was promoted following my achievement of the Postgraduate Diploma to Marketing Director and my role expanded to incorporate a larger team with greater responsibility. This was a fascinating challenge for me and one I felt ready for; as I was confident with the knowledge I had gained through my CIM studies and was already applying it in my day to day work.

I took a career break to have a family in 2006 and have run some smaller projects through my own consultancy. I am now also working in a marketing role on a voluntary basis for a Tennis and Sports club with a tiny budget but huge enthusiasm. The role involves applying for funds through organisations offering grants and attracting young people from all types of backgrounds to enjoy sport. My marketing knowledge has proven itself very worthy indeed!

What is your involvement with the CIM now?

The SSG asked me to speak at a seminar they were running to talk about their services and I remember talking about my positive experiences, but also saying that studying with the SSG is really a ‘no brainer’ if you are serious about doing well and consolidating your knowledge. I would love to support the SSG in any way I can. I hope they will get in touch with me again in the future.

20 years on…

Sharon Bidder was one of the original SSG students from 20 years ago who Jon helped to re-sit her CIM Diploma (or CIM Advanced Certificate as it was then). Sharon has had a successful Marketing career, specialising in Crisis Communication and also heading up Customer Service training programmes and communications teams for a number of acquisition companies all around the world. She now lives in Vancouver, Canada with her husband (also a CIM graduate) and their two children.

Find out more?

To find out how Student Support Group and the other study centres across the country can help you with your CIM studies, please call Caroline on 01784 463057 or email


This month, one lucky London member will have the opportunity to dine in style at the stunning Hanbury Manor Marriot Hotel and Country Club in Ware, Hertfordshire.

With beautiful views and delicious food, you and your guest will experience Sunday Luncheon in the Manor’s Oakes Grille restaurant.

To be in with a chance of winning, enter this quick fire prize draw by entering a few simple questions. The deadline is 24 August 2012.




12:30-14:30, 1 CPD hour
Mail Media Centre
Stukeley Street, London
Prices start from £10 for members

This action packed event is bursting with real-life small business case studies, from one of the UK’s best-selling small business authors, Dee Blick. She will share the secrets of how you can get fantastic results from your targeted direct mail on the smallest of budgets. Dee will show you what it takes to write a compelling sales letter devoid of schmooze; how you can increase responses by using the simple but proven concept of ‘lumpy mail’ and how you can drive readers to your website using direct mail.

Dee will share real life ‘direct mail on a shoestring’ case studies. There will be time after the masterclass to ask her your questions and to see copies of the letters supporting these case studies. Be prepared to be inspired and empowered.

Dee Blick is a successful business author. Her second book, The Ultimate Small Business Marketing Book, released in June 2011 became a number one best seller in 48 hours. All attendees will receive a complimentary copy.


We have managed to secure a very limited number of free seats at a select breakfast briefing on the topic of BIG DATA.

Venue: Kettner’s Champagne and Wine Bar, 29 Romilly St, Soho W1D 5HP, London on the morning of 25 July 2012.

Should you believe the hype around big data, when and how will big data deliver real benefit to your customers and business, and how do you go about separating out the signal from the noise in the avalanche of big data?

This briefing will be of interest to members who are interested, or active, in bringing together real insight from the growing myriad of ‘on line’ and ‘off line’ data assets to drive improved business results. This is not a passive event; the sponsors are looking for active involvement from practitioners and organisations actively seeking to understand big data and make it work.

What is Big Data?

Big data spans three commonly agreed dimensions:

  • Volume – all enterprises are awash with data, and can easily amass terabytes and even petabytes of information, some is time-sensitive, some useful, some noise.
  • Variety – big data extends beyond structured data and includes unstructured data of all varieties: text, audio, video, click streams, log files and more.
  • Velocity – often time-sensitive, big data must be used as it is streaming into the enterprise in order to maximise its value to the business.

Big data is more than a challenge; it is an opportunity to find insight in new and emerging types of data, to make your business more agile, and to answer questions that, in the past, were beyond reach. In short, big data presents the marketer with information and opportunities never before available. However, with opportunity comes risk. So how does the marketer take practical steps to make big data work for their customers and brand while mitigating that risk?

Topics to be covered

  1. Welcome – Christian Peck, Managing Director, Acxiom
  2. A Practitioner’s Perspective – Jeremy Williams, Head of CRM, Virgin Media
  3. Sponsor’s point of view – Matt Hollingsworth – Managing Account Director, Acxiom
  4. Discussion – Chaired by David Reed, Editor of Data IQ

If this sounds relevant to you then please just send an email saying BIG DATA INVITE to CIM member Graham Lomax who will provide details.


Do you need or provide marketing help? Marketing Expert is brought to you by the Institute and is a directory to help you find the marketing tools and expertise to match your needs.

This essential marketing toolkit is exclusively available to our members, and is a hub of practical and informative guides and templates to support you or your team in your day to day marketing roles.

From briefing templates and data analysis to guidance in team management and everything in-between, this is the essential toolkit for everyday marketing and ongoing development.

This new resource features:

  • Over 5,000 pages of marketing content
  • Search function so you can quickly find what you’re looking for
  • Regular content updates to ensure it stays relevant and meets your needs

To access this resource, log into MyCIM and the link will appear on your welcome page.


It’s always great to hear what London member’s have to say. And with the Continuing Professional Development programme (CPD) coming to an end for this year, here’s what you’ve told us about how you accumulate your CPD hours. Take a look and you might get some ideas from other London marketers that you can put into practice when the next cycle begins on 1 July 2012.

Are you a Chartered Marketer?

Yes 46%
No 54%

Which of these social media tools do you use?

Facebook 87%
LinkedIn 83%
Twitter 62%
Forums 29%
Company blog 25%
Pinterest 21%
Personal blog 8%

Are you enrolled on the Institute’s CPD programme?

Yes 51%
No 49%

What were your reasons for enrolling?

Chartered Marketer recognition 41%
Personal development 33%
Career progression 29%

How do you accumulate your CPD hours?

Conferences and exhibitions 58%
Training courses/workshops 45%
In-company development 41%
Private study 37%
Qualification studies 20%
Mentoring 16%
Community work 8%


July 3, 2012

Nadine and Juan win NHJ Style Consultancy personal shopping prize

Tweet Congratulations to Nadine Sequeira, Global Campaigns Manager at Freshfields international law firm; and Juan Mejia, a student at University of Westminster. They both won a £50 discount from The Wardrobe Warrior and The Style Shopper services from NHJ Style Consultancy, run by TV’s Nicky Hambleton Jones, in last month’s prize draw. This month’s competition [...]

Read more…
June 27, 2012

The Institute’s Wave Two of #SMBenchmark shows which social media marketing platforms marketers are choosing

Tweet The Social Media Benchmark is a six-monthly piece of research from the Institute exploring if marketers are getting value from social media and how they’re making it part of their marketing strategy. The first Wave of results was published in February 2012, and last week I watched the Wavecast webinar to see the results [...]

Read more…
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