London Calling

Due to popular demand, the Women in Marketing Awards deadline has been extended to Thursday 20 September 2012. So you still have just over a week to put together an entry, or add the finishing touches to one you’ve been preparing. The short list will be announced in October.

These Awards celebrate excellence in marketing by women and for women in the Greater London region. With entries ranging from small businesses, charities and individuals, to top brands and organisations, entering the Women in Marketing Awards is the ideal opportunity for you to raise your profile alongside high-achieving marketers in your region.

And of course there’s the dazzling Awards ceremony which will be held on 7 November at the stunning Altitude 360 London venue. With breathtaking 360° view of London, this towering feat is located right in the heart of Westminster. This prestigious evening celebration will recognise all the entrants and winners with peers and colleagues from the world of marketing. You’re welcome to attend the ceremony even if you haven’t entered; it’ll be a night to remember and a high class social event in the region.

Find out which category you can enter, submit your entry soon and book your ceremony tickets.

Aquitude Publishes ‘Marketing to Women’ Survey Report
The verdict is out: IT, Financial Services and the Automotive sector are given the thumbs down by female consumers … 52% of female marketing practitioners blame the lack of gender diversity for brands not gauging the female mindset. Want to know more?

Aquitude’s Purl Influencer Panel in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network and launched in April 2012, uncovered how female professionals perceive corporations are embracing this new growth market – both as consumers and, also, as Marketing practitioners.

Aquitude and Women in Marketing thank all those who contributed. The winner of the champagne, C.L from Glasgow, has a sparkling reward already on the way!

To view the research outputs click here.

Want to be part of Purl Influencer Panel? Apply here.



Salt Yard is an award-winning bar and restaurant in Goodge Street, London, serving modern tapas inspired by the flavours and produce of Spain and Italy. This month, one lucky London member will have the opportunity to win a meal for two, courtesy of Salt Yard, with wines chosen by their ‘sommelier’.

Located in central London, a two minute walk from Goodge St tube station, Salt Yard is perfectly placed for a business lunch, a pre-theatre meal or a night out with friends. The restaurant is also available for private hire.

To be in with a chance of winning, enter this quick fire prize draw. The deadline is 25 October 2012.

”Ben Tish is one of those rare chefs who has the gift of making simple food taste elegant. His recipes are a testament to his hard work and I cannot wait to be able to cook from his first cookbook.”
Jason Atherton

New cookbook launching this autumn

Salt Yard’s first cookbook will be coming out this autumn. Over a hundred recipes from across the restaurants letting you recreate at home the heady flavours of Spain and Italy with a touch of Ben Tish, Head Chef.

Interspersed will be wine recommendations, as well as  articles touching on the relationship between food and romance, the internal workings of a waiter’s mind and an insight into how Jamón Ibérico cured ham is made!

With photos by renowned food photographer Jason Lowe and cover design by our sister restaurant, Dehesa’s, very own barman, Pedro, it promises to be a feast for the eyes as well as the taste buds!

For advanced news and recipes from the book, please email


You might be familiar with the Simon Pegg film, ‘How to lose friends and alienate people.’ But a marketing article that caught my attention recently was about winning friends and influencing people to come around to your way of thinking.

Anyone who has ever had to convince their management team to implement a bold new strategy knows that getting others to do what you think isn’t necessarily easy. But the power of influencing people can be learnt throughout your marketing career, by listening, understanding the business inside out and having a strong internal network.

These are the 6 key ways to influence people according to Richard Jolly, Associate Professor at the London Organisational Business School. Have a look and see if you can put any in to practice.

  1. Reciprocity – if you do something for someone else, the goodwill will last for ever.
  2. Scare factor – you can use language to influence in this area. You’ll lose £100 a day is more powerful than you’ll save £100 a day.  
  3. Authority – look the part and pay attention to how you speak and present yourself
  4. Commitment – seal the deal and get commitment or an opinion from others for your actions.
  5. Consensus – social approval earns acceptance
  6. Liking – we like people to focus on the areas where we agree with them, not where we disagree.

Read more…


As you’re putting your entry together for this year’s Women in Marketing Awards, take inspiration from two of last year’s winners:

Best Female Marketer – Not-for-profit Sector, Tanya Brookfield, Toe in the Water

Female Fast Track Marketer of the Year, Maria Nolan, Sony UK.

The deadline for entries is 6 September 2012.


Greetings from London Marketer Down Under Zoe GellWell it’s seriously Olympic fever here at the moment, we’ve been loving watching Boris Johnson getting into the spirit of things, and I have been quite homesick watching all the shots of London. I’d like to say I have been getting to see a lot of the British team, but the attention of course here is on the Australian Athletes, and most of the focus has been on the Aussie swimmers for all the wrong reasons.

Many people here are reporting their unhappiness with the medal tally that Australia has so far, and people they expected to get gold didn’t especially the swimmers.  One swimmer – Emily Seebohm actually blamed Twitter for her not getting gold.

There was also a lot of controversy even before the Games started with Leisel Jones being heavily criticised for her shape and not being fit enough to train, and swimmer Nick D’Arcy got in trouble after posing with guns on a trip to America just before the games.

So the media have been having a field day. Next week or so will be interesting to see whether the medal tally increases for Australia.

Other than that things have been ticking along over here, and the economy has been up and down. A recent news release on Bloomberg reported that Australia’s economy and its growth  is becoming increasingly reliant on domestic demand after retail sales in June rose 1% and exports fell for the first time in 4 months.

Read more…


Digital dilemma?

Starting this summer, you can study for a practical CAM Digital Marketing qualification through a blended online study option, with face-to-face workshops in central London.

These intensive programmes combine interactive online tutorials with face-to-face workshop days in central London, allowing for maximum flexibility and support. And, if you’ve got a CIM qualification (Certificate or above) you may not need to complete all four units.

Your dilemma is what you want to focus on:

  • Digital marketing planning…
  • Mobile marketing…
  • Digital metrics and analytics…
  • Digital campaign planning…
  • Digital media and branding…

And many more options.

For more information call 01628 427240, email, visit or follow @CIMAcademy


As you’re putting your entry together for this year’s Women in Marketing Awards, take inspiration and advice from judge Allyson Stewart-Allen of International Marketing Partners.

The deadline for entries is 6 September 2012.


The Women in Marketing Awards are just around the corner with the deadline for entries being 6 September 2012.

Hear from Women in Marketing Conference and Awards Creator, Ade Onilude, and take inspiration on why these Awards are a great way to raise your profile in the London region.


Tips and interview from Women in Marketing Awards judge, Anna Bateson, Director of Marketing, YouTube EMEAWe spoke to Anna Bateson, Director of Marketing YouTube EMEA on her role as a judge at this year’s Women in Marketing Awards. Here are Anna’s top tips for a successful entry.

In the entries that come in, I’m looking for:

  • Originality
  • Demonstrable results – data and metric
  • Creative execution and telll me, what did you do that was different, and what impact did you deliver?

What are your three top tips that you’d offer to candidates entering?
You need to:

  • Show me why what you did was different?
  • Show me the results – data and metrics are really important
  • Don’t use too many words – remember that a judge is reading a lot of entries.

How can entrants make their application stand out to the judges?
Keep it concise.  If possible use tools that bring your entry to life.  But don’t expect me to visit four different destinations to get a full understanding of your entry.

Enter the Women in Marketing Awards today – entry deadline is 6 September.





In addition to the wide scope of services for studying members from The Institute’s headquarters at Moor Hall, Greater London region provides local support by working with various study centres, including the Student Support Group (SSG).

Founded and run by Jon and Caroline Twomey, this autumn SSG will be celebrating 20 years of helping CIM students to pass! To mark this milestone we’ve been in touch with a handful of the 18,000+ students who have walked through their doors to tell us about their experiences and where they are today.

How did SSG get started?

Jon writes: “Having successfully completed my own CIM studies in June 1992 (and won a prize as West London’s best student); I was asked by my local CIM team to speak at an event for students and pass on the “secrets of study success!” Following encouraging feedback I was asked to attend another event, this time with separate sessions for each of the three CIM study levels. Student feedback again was favourable and it was suggested that a revision session for each of the twelve subjects would be helpful – a small charge was made for each session and most were a sell out….and so the Student Support Group was born.

Demand for our services grew to the extent that CIM London offered to promote our services and I recruited my wife Caroline, an experienced Customer Support specialist, to work with me. I decided to commit to Marketing teaching and training full-time, qualified as a teacher and CIM Chartered Marketer. We then carefully recruited a team of CIM Tutors with real Marketing Management experience; each has CIM subject specialist knowledge, they are all Chartered Marketers and they share our passion for providing study support.

Although we originally focused on providing exam revision for re-takers, we quickly evolved to become a leading provider of individual student support (mostly via email and telephone) for CIM Assignments (and the odd exam) from Introductory Certificate to Chartered Postgraduate Diploma level. We also offer support for the CAM Diploma in Digital Marketing.”

5 years on…

Andrew Celia is Marketing Manager – Data & Digital, for Letchworth Garden City’s Heritage Foundation in Hertfordshire.

This is what he had to say about the support he received from SSG.

“Absolutely fantastic! I started learning with SSG at a postgraduate revision class in 2007, right through passing the new CAM Digital Diploma in Marketing in 2011. Their teaching style, approach and support from start to finish is excellent. I wouldn’t hesitate to recommend the SSG team to anyone.”

How long did you study for?

They helped me for about three years.

How has your career progressed since you took your exams/assignments – where are you now?

Since completing my Digital Diploma, my role has adopted more of an eSpecialism. Learning new skills and doing new things – putting my learning into practice. Bringing a different approach and a breath of fresh air to my work.

What, if any, is your involvement with CIM now?

I’m not taking on anymore CIM study for now so I’m not learning with SSG at the moment. However, I’ll keep telling all my colleagues and fellow marketers about SSG – and thanks to my recommendation, someone else in our team has just completed a set of revision sessions with SSG.

10 years on…

Lynda Robinson BA (Hons) ACII DipM ACIM studied with the SSG from November 2001- June 2002.

Which CIM Qualification did you take?

Following a BA Hons degree, I took further Chartered Insurance Institute exams becoming an Associate then completed The Chartered Institute of Marketing Postgraduate Diploma in June 2002.

How long did you study for?

I studied the Diploma for about a year and a half. I was running a small marketing team as Marketing Manager in a leading specialist, sector specific, business to business Lloyd’s insurance broker in the City. At the time I was told that to progress further in my role, I would need to undertake the CIM Postgraduate Diploma. I have to thank my boss of the time greatly for suggesting I studied for this qualification.

How did the SSG help you?

I was passionate about the work I was doing and really enjoyed the Diploma as it created a structure and clarity to what we were trying to achieve in our working environment. The SSG came along at the right time for me for several reasons. Firstly, I had put a lot of time and effort into my studies and wanted to ensure that I had not missed any important areas. The SSG gave me the opportunity to do this. Secondly, I wanted the chance to revise the work with exam papers and discuss the Modules from a different perspective. Again, the SSG provided this opportunity with a friendly and fun approach. Thirdly, as an SSG attendee I learnt and put into practice hints and tips for getting through those exams, and quickly gained a clear understanding of what the Examiner expected. Finally and most importantly for me, SSG offered one to one coaching which was invaluable as it helped me to look at my work from a critical viewpoint. It is easy to set off on a single minded track without looking at another perspective. This was of particular relevance with the Case Study paper. I was proud to obtain a Distinction in this Module.

The SSG programme was an invaluable tool for me and also very enjoyable. I made some very good friendships on the SSG courses which are still going strong today. Interestingly, these friends have also progressed quite rapidly in their Marketing careers.

How has your career progressed since CIM – where are you now?

As promised, I was promoted following my achievement of the Postgraduate Diploma to Marketing Director and my role expanded to incorporate a larger team with greater responsibility. This was a fascinating challenge for me and one I felt ready for; as I was confident with the knowledge I had gained through my CIM studies and was already applying it in my day to day work.

I took a career break to have a family in 2006 and have run some smaller projects through my own consultancy. I am now also working in a marketing role on a voluntary basis for a Tennis and Sports club with a tiny budget but huge enthusiasm. The role involves applying for funds through organisations offering grants and attracting young people from all types of backgrounds to enjoy sport. My marketing knowledge has proven itself very worthy indeed!

What is your involvement with the CIM now?

The SSG asked me to speak at a seminar they were running to talk about their services and I remember talking about my positive experiences, but also saying that studying with the SSG is really a ‘no brainer’ if you are serious about doing well and consolidating your knowledge. I would love to support the SSG in any way I can. I hope they will get in touch with me again in the future.

20 years on…

Sharon Bidder was one of the original SSG students from 20 years ago who Jon helped to re-sit her CIM Diploma (or CIM Advanced Certificate as it was then). Sharon has had a successful Marketing career, specialising in Crisis Communication and also heading up Customer Service training programmes and communications teams for a number of acquisition companies all around the world. She now lives in Vancouver, Canada with her husband (also a CIM graduate) and their two children.

Find out more?

To find out how Student Support Group and the other study centres across the country can help you with your CIM studies, please call Caroline on 01784 463057 or email


This month, one lucky London member will have the opportunity to dine in style at the stunning Hanbury Manor Marriot Hotel and Country Club in Ware, Hertfordshire.

With beautiful views and delicious food, you and your guest will experience Sunday Luncheon in the Manor’s Oakes Grille restaurant.

To be in with a chance of winning, enter this quick fire prize draw by entering a few simple questions. The deadline is 24 August 2012.




12:30-14:30, 1 CPD hour
Mail Media Centre
Stukeley Street, London
Prices start from £10 for members

This action packed event is bursting with real-life small business case studies, from one of the UK’s best-selling small business authors, Dee Blick. She will share the secrets of how you can get fantastic results from your targeted direct mail on the smallest of budgets. Dee will show you what it takes to write a compelling sales letter devoid of schmooze; how you can increase responses by using the simple but proven concept of ‘lumpy mail’ and how you can drive readers to your website using direct mail.

Dee will share real life ‘direct mail on a shoestring’ case studies. There will be time after the masterclass to ask her your questions and to see copies of the letters supporting these case studies. Be prepared to be inspired and empowered.

Dee Blick is a successful business author. Her second book, The Ultimate Small Business Marketing Book, released in June 2011 became a number one best seller in 48 hours. All attendees will receive a complimentary copy.


We have managed to secure a very limited number of free seats at a select breakfast briefing on the topic of BIG DATA.

Venue: Kettner’s Champagne and Wine Bar, 29 Romilly St, Soho W1D 5HP, London on the morning of 25 July 2012.

Should you believe the hype around big data, when and how will big data deliver real benefit to your customers and business, and how do you go about separating out the signal from the noise in the avalanche of big data?

This briefing will be of interest to members who are interested, or active, in bringing together real insight from the growing myriad of ‘on line’ and ‘off line’ data assets to drive improved business results. This is not a passive event; the sponsors are looking for active involvement from practitioners and organisations actively seeking to understand big data and make it work.

What is Big Data?

Big data spans three commonly agreed dimensions:

  • Volume – all enterprises are awash with data, and can easily amass terabytes and even petabytes of information, some is time-sensitive, some useful, some noise.
  • Variety – big data extends beyond structured data and includes unstructured data of all varieties: text, audio, video, click streams, log files and more.
  • Velocity – often time-sensitive, big data must be used as it is streaming into the enterprise in order to maximise its value to the business.

Big data is more than a challenge; it is an opportunity to find insight in new and emerging types of data, to make your business more agile, and to answer questions that, in the past, were beyond reach. In short, big data presents the marketer with information and opportunities never before available. However, with opportunity comes risk. So how does the marketer take practical steps to make big data work for their customers and brand while mitigating that risk?

Topics to be covered

  1. Welcome – Christian Peck, Managing Director, Acxiom
  2. A Practitioner’s Perspective – Jeremy Williams, Head of CRM, Virgin Media
  3. Sponsor’s point of view – Matt Hollingsworth – Managing Account Director, Acxiom
  4. Discussion – Chaired by David Reed, Editor of Data IQ

If this sounds relevant to you then please just send an email saying BIG DATA INVITE to CIM member Graham Lomax who will provide details.


Do you need or provide marketing help? Marketing Expert is brought to you by the Institute and is a directory to help you find the marketing tools and expertise to match your needs.

This essential marketing toolkit is exclusively available to our members, and is a hub of practical and informative guides and templates to support you or your team in your day to day marketing roles.

From briefing templates and data analysis to guidance in team management and everything in-between, this is the essential toolkit for everyday marketing and ongoing development.

This new resource features:

  • Over 5,000 pages of marketing content
  • Search function so you can quickly find what you’re looking for
  • Regular content updates to ensure it stays relevant and meets your needs

To access this resource, log into MyCIM and the link will appear on your welcome page.


July 3, 2012

Make your mark – The Marketing Excellence Awards are now open for entries

Tweet Now in its fourth year, these national Awards celebrate the best marketing achievements across various industry sectors and acknowledge the contributions made by individuals as well as by teams. Winning a CIM Marketing Excellence Award means that you have created results that deliver real business benefits. This year we’ve added four new categories – [...]

Read more…
July 3, 2012

London member’s views on CPD

Tweet It’s always great to hear what London member’s have to say. And with the Continuing Professional Development programme (CPD) coming to an end for this year, here’s what you’ve told us about how you accumulate your CPD hours. Take a look and you might get some ideas from other London marketers that you can [...]

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