Due to popular demand, the Women in Marketing Awards deadline has been extended to Thursday 20 September 2012. So you still have just over a week to put together an entry, or add the finishing touches to one you’ve been preparing. The short list will be announced in October.
These Awards celebrate excellence in marketing by women and for women in the Greater London region. With entries ranging from small businesses, charities and individuals, to top brands and organisations, entering the Women in Marketing Awards is the ideal opportunity for you to raise your profile alongside high-achieving marketers in your region.
And of course there’s the dazzling Awards ceremony which will be held on 7 November at the stunning Altitude 360 London venue. With breathtaking 360° view of London, this towering feat is located right in the heart of Westminster. This prestigious evening celebration will recognise all the entrants and winners with peers and colleagues from the world of marketing. You’re welcome to attend the ceremony even if you haven’t entered; it’ll be a night to remember and a high class social event in the region.
Find out which category you can enter, submit your entry soon and book your ceremony tickets.
Aquitude Publishes ‘Marketing to Women’ Survey Report
The verdict is out: IT, Financial Services and the Automotive sector are given the thumbs down by female consumers … 52% of female marketing practitioners blame the lack of gender diversity for brands not gauging the female mindset. Want to know more?
Aquitude’s Purl Influencer Panel in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network and launched in April 2012, uncovered how female professionals perceive corporations are embracing this new growth market – both as consumers and, also, as Marketing practitioners.
Aquitude and Women in Marketing thank all those who contributed. The winner of the champagne, C.L from Glasgow, has a sparkling reward already on the way!
To view the research outputs click here.
Want to be part of Purl Influencer Panel? Apply here.
Salt Yard is an award-winning bar and restaurant in Goodge Street, London, serving modern tapas inspired by the flavours and produce of Spain and Italy. This month, one lucky London member will have the opportunity to win a meal for two, courtesy of Salt Yard, with wines chosen by their ‘sommelier’.
Located in central London, a two minute walk from Goodge St tube station, Salt Yard is perfectly placed for a business lunch, a pre-theatre meal or a night out with friends. The restaurant is also available for private hire.
To be in with a chance of winning, enter this quick fire prize draw. The deadline is 25 October 2012.
”Ben Tish is one of those rare chefs who has the gift of making simple food taste elegant. His recipes are a testament to his hard work and I cannot wait to be able to cook from his first cookbook.”
New cookbook launching this autumn
Salt Yard’s first cookbook will be coming out this autumn. Over a hundred recipes from across the restaurants letting you recreate at home the heady flavours of Spain and Italy with a touch of Ben Tish, Head Chef.
Interspersed will be wine recommendations, as well as articles touching on the relationship between food and romance, the internal workings of a waiter’s mind and an insight into how Jamón Ibérico cured ham is made!
With photos by renowned food photographer Jason Lowe and cover design by our sister restaurant, Dehesa’s, very own barman, Pedro, it promises to be a feast for the eyes as well as the taste buds!
For advanced news and recipes from the book, please email Sanja@Saltyard.co.uk
You might be familiar with the Simon Pegg film, ‘How to lose friends and alienate people.’ But a marketing article that caught my attention recently was about winning friends and influencing people to come around to your way of thinking.
Anyone who has ever had to convince their management team to implement a bold new strategy knows that getting others to do what you think isn’t necessarily easy. But the power of influencing people can be learnt throughout your marketing career, by listening, understanding the business inside out and having a strong internal network.
These are the 6 key ways to influence people according to Richard Jolly, Associate Professor at the London Organisational Business School. Have a look and see if you can put any in to practice.
- Reciprocity – if you do something for someone else, the goodwill will last for ever.
- Scare factor – you can use language to influence in this area. You’ll lose £100 a day is more powerful than you’ll save £100 a day.
- Authority – look the part and pay attention to how you speak and present yourself
- Commitment – seal the deal and get commitment or an opinion from others for your actions.
- Consensus – social approval earns acceptance
- Liking – we like people to focus on the areas where we agree with them, not where we disagree.
As you’re putting your entry together for this year’s Women in Marketing Awards, take inspiration from two of last year’s winners:
Best Female Marketer – Not-for-profit Sector, Tanya Brookfield, Toe in the Water
Female Fast Track Marketer of the Year, Maria Nolan, Sony UK.
The deadline for entries is 6 September 2012.
As you’re putting your entry together for this year’s Women in Marketing Awards, take inspiration and advice from judge Allyson Stewart-Allen of International Marketing Partners.
The deadline for entries is 6 September 2012.
The Women in Marketing Awards are just around the corner with the deadline for entries being 6 September 2012.
Hear from Women in Marketing Conference and Awards Creator, Ade Onilude, and take inspiration on why these Awards are a great way to raise your profile in the London region.
We spoke to Anna Bateson, Director of Marketing YouTube EMEA on her role as a judge at this year’s Women in Marketing Awards. Here are Anna’s top tips for a successful entry.
In the entries that come in, I’m looking for:
- Demonstrable results – data and metric
- Creative execution and telll me, what did you do that was different, and what impact did you deliver?
What are your three top tips that you’d offer to candidates entering?
You need to:
- Show me why what you did was different?
- Show me the results – data and metrics are really important
- Don’t use too many words – remember that a judge is reading a lot of entries.
How can entrants make their application stand out to the judges?
Keep it concise. If possible use tools that bring your entry to life. But don’t expect me to visit four different destinations to get a full understanding of your entry.
Enter the Women in Marketing Awards today – entry deadline is 6 September.
This month, one lucky London member will have the opportunity to dine in style at the stunning Hanbury Manor Marriot Hotel and Country Club in Ware, Hertfordshire.
With beautiful views and delicious food, you and your guest will experience Sunday Luncheon in the Manor’s Oakes Grille restaurant.
To be in with a chance of winning, enter this quick fire prize draw by entering a few simple questions. The deadline is 24 August 2012.
12:30-14:30, 1 CPD hour
Mail Media Centre
Stukeley Street, London
Prices start from £10 for members
This action packed event is bursting with real-life small business case studies, from one of the UK’s best-selling small business authors, Dee Blick. She will share the secrets of how you can get fantastic results from your targeted direct mail on the smallest of budgets. Dee will show you what it takes to write a compelling sales letter devoid of schmooze; how you can increase responses by using the simple but proven concept of ‘lumpy mail’ and how you can drive readers to your website using direct mail.
Dee will share real life ‘direct mail on a shoestring’ case studies. There will be time after the masterclass to ask her your questions and to see copies of the letters supporting these case studies. Be prepared to be inspired and empowered.
Dee Blick is a successful business author. Her second book, The Ultimate Small Business Marketing Book, released in June 2011 became a number one best seller in 48 hours. All attendees will receive a complimentary copy.
We have managed to secure a very limited number of free seats at a select breakfast briefing on the topic of BIG DATA.
Venue: Kettner’s Champagne and Wine Bar, 29 Romilly St, Soho W1D 5HP, London on the morning of 25 July 2012.
Should you believe the hype around big data, when and how will big data deliver real benefit to your customers and business, and how do you go about separating out the signal from the noise in the avalanche of big data?
This briefing will be of interest to members who are interested, or active, in bringing together real insight from the growing myriad of ‘on line’ and ‘off line’ data assets to drive improved business results. This is not a passive event; the sponsors are looking for active involvement from practitioners and organisations actively seeking to understand big data and make it work.
What is Big Data?
Big data spans three commonly agreed dimensions:
- Volume – all enterprises are awash with data, and can easily amass terabytes and even petabytes of information, some is time-sensitive, some useful, some noise.
- Variety – big data extends beyond structured data and includes unstructured data of all varieties: text, audio, video, click streams, log files and more.
- Velocity – often time-sensitive, big data must be used as it is streaming into the enterprise in order to maximise its value to the business.
Big data is more than a challenge; it is an opportunity to find insight in new and emerging types of data, to make your business more agile, and to answer questions that, in the past, were beyond reach. In short, big data presents the marketer with information and opportunities never before available. However, with opportunity comes risk. So how does the marketer take practical steps to make big data work for their customers and brand while mitigating that risk?
Topics to be covered
- Welcome – Christian Peck, Managing Director, Acxiom
- A Practitioner’s Perspective – Jeremy Williams, Head of CRM, Virgin Media
- Sponsor’s point of view – Matt Hollingsworth – Managing Account Director, Acxiom
- Discussion – Chaired by David Reed, Editor of Data IQ
If this sounds relevant to you then please just send an email saying BIG DATA INVITE to CIM member Graham Lomax who will provide details.