We are pleased to tell you that Greater London has been selected as a pilot region for the national CIM Mentoring Network. Mentoring offers incredible satisfaction. Many of our members sign up for our mentoring scheme because they want to give something back. In a very real sense, sharing skills and knowledge with a less-experienced professional makes those skills even more valuable.

How to become a mentor

Members who have current Chartered Marketer status held for at least two years and at least eight years of working in a marketing position, are being invited to apply to become a Mentor. If you meet the requirements and are interested in participating in the scheme, please complete the mentor application form and send it to If you’d like to find out a bit more, please call the CPD team on 01628 427273 or by email.

How to apply to have a mentor

The Mentoring Network is structured so that you can learn from members with proven knowledge and experience, to enable you to develop based on specific needs and requirements. You will be mapped to a mentor who has achieved Chartered Marketer status, ensuring that the best of the marketing community is helping your career progression.

As long as you remain a current member and are on the Chartered CPD Programme, you are eligible to be mentored. If you’re interested in participating in the scheme, complete the mentee application form and send it to

If at any time you’d like to contact us, or if you’re not yet registered on the Chartered CPD Programme, please call us on 01628 427273 or e-mail

We look forward to welcoming you onto the CIM Mentoring Network.

Take a look at our profiles and case studies which will give you a picture of what you can achieve.


Photo credit: Vaughan Williams

Effectively monitoring the wider business environment to continually support strategic goals is not an unfamiliar concept however for marketers who design effective short, mid and long term plans they will now face their toughest professional changes in the months and years ahead. Recent reports from sources such as the Financial Times and the Economist have shown that even the most senior analysts are not able to accurately predict the business reactions within the current economic crisis.

The fact that there are currently many business variables globally will mean that any fast paced planning should be much more considered as this will likely effect the marketing plan. Traditionally these highly effective analytical economists have been the benchmark when predicting business and will demonstrate to marketers that they will not only need the ability to create and design robust plans but will have to ensure that a reactive mechanism and a fast radar sensing factor built within  plans in order to account for fluctuations within the business world.

Having a strong ability to react well to fluctuating market changes which influence the commercial ability of businesses will be of great importance to marketers as identified in Marketing Week August 11, 2011; 19 ‘How Marketers can climb to CEO level’. Building corporate empathy and having a broad and detailed understanding of where marketing actually fits in to the corporate platform will likely win respect from the commercial or sales director.

The commercial team will have the most influence and decision power towards the board of directors in turbulent times of order to recommend how best to manage financial fluctuations in order to remain top of the business game. By demonstrating that marketing not only understands and reacts well to the sensitive economic environment but also to find effective solutions, (‘Fix’) and advise on business challenges through their own marketing expertise.

Through concise and regular monitoring of the market (constant analysis/research and radar sensing) marketers will be able to assess both traditional and digital platforms in order to make flexible informed decisions that can then be demonstrated within marketing plans. It’s time for marketers to fully reach out to commercial teams in order to grow to assist the business in order to grow this to a new strategic level so that finally marketing gain total corporate recognition and credibility.

Consumer trends, slower and erratic market growth and the threat of a double dip recession will at the very least provide justification for marketing professionals to be even more meticulous to detail and look even wider than ‘out of the box’ in order to identify and close possible gaps and then have a contingency plan to suit. The difficulty then will then not be with the currently designed strong plan that does reflect quality marketing messages but the economic and analytical front line now ‘blurred’ by the current dimensions of the disruptive business world.

As always the 999 call must be for marketers to ‘Fix’ and cope with the challenging corporate terrain in order to retrospectively demonstrate that the marketing function is much more than sales, corporate events and a catchy campaign or tag word. From here on marketing will provide total clarity, strong leadership and a brighter futuristic understanding for the corporate world to embrace.

More from Kevin

Hear more from Kevin by reading his other articles; Leadership Verses Micro Management, and The New Leaders of Marketing.

dsc_0673-smallerZoe Gell

The social media scene in Brisbane is rife with Facebook, MySpace and Twitter groups to join and get involved with and jobs are also advertised this way. In fact I read when I first arrived into Brisbane that it is the Facebook capital of Australia, and more recently a survey by Scientific American Mind revealed that Australians rank 17th in a worldwide study of top social networking users. 

Digital Marketing in Australia

Australia is really embracing the digital age especially where marketing is concerned, with many companies now expecting to see digital resumes with examples of work in the marketing arena as well as candidates with their own websites and wacky ideas about how to get themselves noticed. Read more…

Katharine Wilson looks at mentoring.

Talking about your ‘career’ always makes it sound terribly grown-up; like you’ve thought everything through and have a long term plan about what you want to do and where you want to go.

I don’t think I’ve ever had a career plan. I couldn’t say that it was my explicit intention to work in marketing when I left university with a degree in American Studies. Like many people, it was more luck than judgement that I fell into marketing as a result of a natural evolution of roles; starting with my first job working for a publishing and events company. Read more…

September 25, 2009

Distinctly British marketer down under


in Mentoring

dsc_0673-smallerFrom Zoe Gell

This blog is dedicated to the memory of Philip O’Brien who recently passed away. He worked tirelessly for the GLR on their mentoring programme and gave me the idea of writing this blog.

I’m in Brisbane, Queensland, Australia. How on earth did that happen?


I was very happy living and and working in London. Then I met my blonde-haired blue-eyed, sweep-me-off-my feet guy! He just happened to be Australian and he took me to Norway and proposed with a nice sparkly ring. We’ve been married for nearly three years! Read more…

September 18, 2009

Becoming a mentor – the first steps.


in Mentoring

Andrew Whalley

A good mentor can make a great difference in someone’s life. A good mentor helps, guides, shares knowledge, and enjoys doing it. Mentoring, when done right, benefits both the mentor and the mentee. If you have the chance to mentor someone, congratulations, and read on to see how you can mentor effectively. So states one website I looked at when I was deciding to become a CIM mentor, nothing like a little pressure then! Little did I know I’d then be asked to write about it too! Read more…

facebook linkedin slideshare twitter