We spoke with Ade Onilude, Chair of CIMCOM group and Swarovski Sales consultant CGB. Ade is also Awards Creator for the Women in Marketing Awards and founder of the Women in Marketing events.
We spoke to Beth Rogers, member of our Academic Senate and Fellow of the Sales Leadership Alliance, and asked her which model she would vote for in our Centenary Poll.
We caught up with one of our course directors, Richard Sedley at the Technology for Marketing and Advertising event and asked him which marketing model he would vote for in our Centenary Poll.
To mark the Institute’s centenary, we’re running a live national poll that you can take part in.
All you need to do is view the twelve selected marketing models from the last 100 years and decide which you think is the most valuable to today’s marketers.
Once you’ve cast your vote, you can enter your email address for the chance to win highly acclaimed book from Professor Laurie Young, which is hot off the press and looks at marketing models and their usefulness in a world of marketing change.