National poll

We spoke with Ade Onilude, Chair of CIMCOM group and Swarovski Sales consultant CGB. Ade is also Awards Creator for the Women in Marketing Awards and founder of the Women in Marketing events.

Ade is voting for the 7Ps marketing model, does that get your vote?

{ 0 comments }

We caught up with Daniel Rowles, CIM course director and blogger, and asked him which model he would vote for in our Centenary Poll.

Daniel is voting for the Segmentation, targeting and positioning model – what do you think?

We caught up with Gill Kelley, CIM course director and blogger, and asked her which model she would vote for in our Centenary Poll.

Gill is voting for the Loyalty Ladder – do you agree?

We spoke to Beth Rogers, member of our Academic Senate and Fellow of the Sales Leadership Alliance, and asked her which model she would vote for in our Centenary Poll.

Beth is voting for the Unique selling point model, do you agree?

We caught up with one of our course directors, Richard Sedley at the Technology for Marketing and Advertising event and asked him which marketing model he would vote for in our Centenary Poll.

Richard is voting for the SOSTAC model.

Do you agree with him?

Cast your vote and tell us.

We caught up with Keith Rowland, Chair of our Medical Marketing Group to find out what marketing model he would vote for in our Centenary Poll.

Keith has chosen to vote for the loyalty ladder. Do you agree with him? Cast your vote today to let us know.

To mark the Institute’s centenary, we’re running a live national poll that you can take part in. 

All you need to do is view the twelve selected marketing models from the last 100 years and decide which you think is the most valuable to today’s marketers.

Once you’ve cast your vote, you can enter your email address for the chance to win highly acclaimed book from Professor Laurie Young, which is hot off the press and looks at marketing models and their usefulness in a world of marketing change.

Cast your vote today and encourage your colleagues to do the same!