A word from Phil Preston on the latest London membership survey

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London member’s views on international marketing

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Research

January 28, 2012

What’s new in marketing law? New CIM paper launches in London on 21 February

Get ahead knowing what’s affecting you I’m not a lawyer but… What’s new in marketing law? The latest paper from the Institute will launch in central London on 21 February 2012, from 08:30-10:15 at the CIPR, Russell Square, WC1B, and you’re invited to attend. Your speaker will be Mark Blayney Stuart, Head of Research, The [...]

January 15, 2012

New study – aspirations of the youth market

With a new report stating that one in five of the UK’s young adults is out of work, it’s fair to say that the job market is a difficult world for some. Because of this, brands need to pay close attention to this demographic, as research highlights that young consumers are responding to economic hardship [...]

January 5, 2012

A word from Phil Preston

Hey, we’re on the same side! The latest discussion paper entitled “Marketing and sales fusion” from the Chartered Institute of Marketing seems to have put the cat among the pigeons if the coverage given to it by Marketing Week and the comments that followed are anything to go by. I’m not about to join the [...]

January 5, 2012

Studying? Make CPD and Chartered Marketer status your New Year’s Resolution

Every year people make and often break New Year’s Resolutions. How about making your New Year’s Resolution really meaningful in 2012? To become a CIM Chartered Marketer you’ll need to successfully complete two years of CPD, if you already hold either MCIM or FCIM membership grade you’ll be upgraded automatically on 1 July 2012. If [...]

January 5, 2012

London’s Kevin Tewis – Re-design your strategy for 2012

This month, London’s Kevin Tewis, shares with London marketing professionals his insights for getting the year 2012 off to a successful start by ensuring you know your organisation inside out. Re-design your strategy – know your enemy well but know yourself the most Building on the theme of Sun Tzu ‘The art of War’ 400BC, [...]

January 4, 2012

Marketing and Sales fusion? paper launched in London

The Chartered Institute of Marketing is predicting the demise of separate marketing and sales departments within the next ten years in it latest paper, ‘Marketing and Sales fusion?’ The paper takes the Institute’s centenary year as a motivation to reflect on the history of marketing and sales, and to consider the future direction of both [...]

December 19, 2011

What’s happened to brand Britain?

As Britain slides down the rankings from position 10 to 13 in the Future Brand’s Country Brand Index, a global study of country brands, it shows how factors such as economic problems and unrest have a negative affect on a country’s brand. It’s not surprising. One minute Britain is basking in the pageantry of the [...]

December 5, 2011

The new Marketing Expert website

There’s a new member service launched this month from the Institute, Marketing Expert. In this excellent resource hub, you can explore a range of tools, templates and marketing guidance in a quick, easy to use format. Take a look at the website where you can find the answers to your questions on a wide range [...]

November 26, 2011

Does ‘Made In’ carry weight when consumers are making buying decisions?

John Lewis is using ‘Made in UK’ on over 4,000 products as part of their Corporate Social Responsibility programme. So I’d like to know if London members think that ‘Made In’ is relevant to today’s consumers. My opinion is that it works for certain countries. Switzerland is synonymous with fine timepieces, Germany highly regarded for [...]

November 23, 2011

Marketing and sales fusion? The latest paper from the Institute to be launched in central London

30 November 2011 8:30 LCCI, Queen Street, EC4 £15 for CIM members £25 for guests and students What’s it all about? A century ago a group of sales managers met in London and formed the Sales Managers’ Association, which eventually became The Chartered Institute of Marketing. This paper suggests that the time has come for [...]

November 16, 2011

From brand strategy to customer experience: the challenge for marketing leaders

I recently had the pleasure of speaking to a meeting of the London region of the CIM, sharing the platform with Anthony Thomson, chairman of Metro Bank. My theme for the evening was marketing’s readiness to lead change and develop powerful customer experiences. After 8 years as CMO of Hilton International, striving to transform that [...]

September 29, 2011

Cold calling the music industry

Whilst business today is being implemented from one, three and five year business plans in accordance with rapid market changes it is time to give vital consideration to the next 10 years and the strategic plan. The shift of market focus is more than apparent in industries today but with media related ones more needs [...]

August 29, 2011

London member’s views on marketing planning

London members were keen to voice their opinions on the subject of marketing planning last month. Have a look at some of their comments and see if they strike a chord. Does your organisation have a marketing plan? 90% of member’s answered yes. Tell us how you’re involved in producing marketing plans for your organisation [...]

August 22, 2011

The New Leaders of Marketing

This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their [...]

August 18, 2011

Leadership Verses Micro-Management

Widespread amongst the large corporate environment are insightful visions from strong leaders and key business executives who try their best to engage stakeholders in order to achieve a more efficient working practice in order to meet strategic goals. This breath of visionary fresh air should be a defining and positive moment in reshaping the future [...]

July 1, 2011

London’s views on recognition, rewards and motivation

London members have a lot to say on the subject of rewards and motivation. Take a look at some of their comments and see if they’re on the same page as you. How does your work place recognise and reward your achievements? “Through career progression” Rosie Folkes, Business Planner, British Museum “CPD funding study and [...]

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