Small Business Group

12:30 – 14:30, Mail Media Centre, Stukeley Street
Cost from £10, CPD hours 1

The Chartered Institute of Marketing’s Small Business Community (SBC) is a group of members with an active interest in SMEs and provides practical marketing support and advice to smaller businesses.

Their next event is on 13 April and involves cutting-edge presentations and networking over lunch.


While most of the focus these days is on social media, small businesses should not overlook the role email marketing can play as part of an integrated digital marketing strategy. The Effective email marketing for SMEs event, held on Friday 24 February from 12:30 will cover the do’s and don’ts of email marketing and some of the more advanced features of the medium.

You’ll hear from Rechenda Smith, Head of Email Marketing, little green plane. Rechenda heads up the email marketing function at little green plane, the email marketing division of Itineris, a multi-award winning digital marketing agency based in Suffolk and central London.

Prices start from just £10 and the event is worth 1 hour of CPD. Find out more and book today.


When times are tough and budgets are cut, small business can struggle. Or thrive. It’s down to you which, and we’ve put together a list of helpful tips and resources that might help you on your way.

Small Business MIG

If you run or work in a small business or SME, why not join the Institute’s Small Business Market Interest Group to keep up to date. They have a whole host of resources available including top tips, business profiles and a free newsletter. They also run events throughout the year. The next one is Marketing excellence for small businesses on 22 July in Holborn. To join, contact Dena Peace.

Here’s the last in the series of the Small Business Market Interest Group events.

PR workshop, small business marketing from Mark Ganellin on Vimeo.

Impressive PR, presented by Gabrielle of Gabrielle Shaw Communications, highlights the importance to small businesses of producing creative communications campaigns that ‘punch above their weight.’ To compete amongst the larger corporates, small businesses need to deliver a memorable consumer experience, and this video will show you how.

Here’s the second in a series of three of the Small Business Market Interest Group events.

Changing from product to service marketing, presented by Liz Love, MD of Z-Card, reveals the importance of marketing to small business to drive awareness and sales opportunities.

Changing from product to service marketing strategy, small business marketing from Mark Ganellin on Vimeo.

Focusing on pocket-media specialists Z-Card, you’ll see how a simple idea created an internationally successful small business.

September 8, 2010

Small business marketing video

by Stephanie

in Events, Small Business Group

Here’s the first in a series of three of the Small Business Market Interest Group events.

Small Business Marketing, presented by Mark Batchelor will demonstrate how a marketer in a small business with a small budget, doesn’t have to mean small thinking.

Small Business marketing from Mark Ganellin on Vimeo.

Although small businesses can have the challenge of smaller budgets, you’ll see how they are open to a huge wealth of opportunities in the market place, and have key benefits above bigger corporates. You’ll learn how with digital developments and the popularity of smart technologies, small businesses are finding they can communicate and react a lot quicker to comments from social media forums, as they can’t hide behind corporate red tape.

February 28, 2009

Calling all SME Marketers

by steve

in Small Business Group


Steve Revill

Do you work in or run an SME? Do you run a business which has SMEs as clients? Do you feel the CIM in Greater London currently does enough to support you and/or your SME clients? Read more…

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