Social marketing

29 November 2011, Hotel Russell, London
CIM London members receive a £150 discount – Quote ‘CIM’ under ID Code online.

Smart players with all sorts of budgets are mobilising and monetising social media on a daily basis and by taking their communications strategies to the next level, really stretching the boundaries of what social media can achieve.

Join twenty-seven social media experts including LEGO, adidas, Facebook, American Express, Google UK – YouTube, Domino’s Pizza, Vodafone, Standard Life, BT,  Universal Music, Volvo and many more as they reveal their winning, tried and tested social media strategies to cut through all the noise, mobilise engagement and clearly demonstrate real results.

CIM London members receive £150 discount.  Just quote ‘CIM’ under ID Code online.

Plus, there are two separately-bookable half-day workshops on 30 November.

MorningEvaluation & Monitoring: Winning The Social Media Business Case
AfternoonBest Practice Crisis Management: Quick Decisive & Professional Crisis Comms


The latest Shape the Agenda paper on social marketing

Have you seen details of the new Social Marketing Interest Group? The Chartered Institute of Marketing have set up this new group to promote the growing relevance of social marketing in society. Don’t get confused – social marketing doesn’t mean blogging. It means marketing issues that are important for the social good. This group’s already been a big hit with many members joining up, and sparking interest in online marketing news forums.

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