Studying

Last month we featured London’s Student Support Group celebrating 20 years of helping the Institute’s students to pass. We heard from Andrew, Lynda and Sharon who told their stories, and this month, Malika and Ann tell us about their experiences.

In addition to the wide scope of services for studying members from the Institute’s headquarters at Moor Hall, the Greater London region provides local support by working with various study centres, including the Student Support Group (SSG).

Current student, Malika

Marketing Executive, Malika Joaille, is currently studying for a CIM qualification. Here’s her story.

Which CIM qualification are you studying for?

I am currently studying for the CAM/CIM Diploma in Digital Marketing.

How long have you been studying for?

I started to study for this qualification in September 2011. I have taken 2 modules and I have another one to take.

How are SSG helping you?

I studied for a CIM qualification previously with another provider and struggled to find the time to study or work on my assignment. I then gave up when I was pregnant as I couldn’t see how I would manage to get the qualification.

SSG has a different approach and helps with planning my work to ensure I get things done but also to ensure I stay up-to-date with new digital marketing trends. They have a very practical approach that helps you grasp the concepts and theory really well. They are also very good at motivating you to find the time and get the best out of you.

How has your career progressed since you took your exams/assignments – where are you now?

I started my current job last July, so although nothing has happened yet on that level, the skills I have acquired studying for this Diploma in Digital marketing with SSG, I use them on a regular basis and they also help me for personal projects. I have just finished the second module and will be starting the last one in the next few months, still with SSG.

Please give a message of support for The Student Support Group in its 20th year

My message will be really to thank The Student Support Group for their help, congratulate them for all the good work they have done over the past 20 years and encourage them to carry on. They are a lovely team, very approachable and friendly but still focused on the success of their students.

A Tutor’s perspective

Ann Prayle is a SSG Tutor and Chartered Marketer, and has been involved with the Institute since 2002. Here’s Ann’s story.

How SSG helped me

Initially I did a couple of postgraduate retakes with SSG in 2002/3. In particular, I enrolled on the case study course at the time when SSG was the only study centre accredited to support re-takers. They helped me in two distinct ways back then.  Firstly, great revision classes to retake a Post Graduate exam, with focused content on key concepts with a knowledgeable and enthusiastic tutor. They also got me through the case study exam which was another retake. SSG’s style is very different than the college I’d originally enrolled on – not only better quality of teaching but opportunity to work in groups, rehearse the key concepts and do a mock exam.  SSG offers affordable, one to one tuition too which helped ensure I was fully prepared on my weaker areas. I also remember the calm, helpful and reassuring voice at the end of the phone which was Caroline!  It was very useful to have direct contact with one person.
More recently in 2006, I successfully completed the e-marketing award with SSG.  This has long-since grown and evolved from revision only into individual study support specialists without losing any of the original appeal.

How my career progressed

The skills and qualifications I developed helped me land my first senior marketing role and I quickly utilised a lot of what I had learnt. CIM qualifications had a positive effect on my CV because, unlike a lot of my marketing manager colleagues, I hadn’t been to university so only had GCSEs and a college diploma before I added CIM to the list of qualifications.

My involvement with SSG

Just after graduating in 2003, I was asked by one of the tutors, Jon, to do a short presentation to upcoming studying members about life as a student combining studying with a full time job. It was one of the first times I’d ever spoken in public and was terrified!  Apparently I did well – so much so that Jon asked me afterwards if I’d ever considered a career in teaching! Well, I hadn’t at that time but just over a year later that’s exactly what I did – although I have to be honest it was with some trepidation!

So I started doing some certificate classes as a trainee tutor with SSG as well as more studying member events so they quickly helped me get to be a confident public speaker. I practised what I was preaching at the time as I combined part-time teaching (rather than studying) with a full time job.

Without realising it, much of the knowledge and skills I need today were learnt at SSG. My early teaching experiences were all around assignment subjects, so quickly became knowledgeable of not only the different subjects but the assignment process and this without doubt helped me land other teaching roles. Jon also invited me to join the CIM GLR Branch and my involvement led to arranging studying member events and producing a range of podcasts on studying skills for the CIM website to benefit all CIM students.

Today…

These days, I am a regular tutor with SSG and sit on the CIM GLR Board. So, almost 10 years on from my CIM student days, I continue to work with them to this day. I’m still teaching, now very much a career choice with a young family. I also spend time on marketing consultancy work through my contacts made through association with CIM and the study centres I work for.  I enjoy my work very much and am very glad that Jon spotted the potential for something which I hadn’t!!

Find out more?

To find out how Student Support Group and the other study centres across the country can help you with your CIM studies, please call Caroline on 01784 463057 or email caroline@studentsupportgroup.co.uk

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We are pleased to tell you that Greater London has been selected as a pilot region for the national CIM Mentoring Network. Mentoring offers incredible satisfaction. Many of our members sign up for our mentoring scheme because they want to give something back. In a very real sense, sharing skills and knowledge with a less-experienced professional makes those skills even more valuable.

How to become a mentor

Members who have current Chartered Marketer status held for at least two years and at least eight years of working in a marketing position, are being invited to apply to become a Mentor. If you meet the requirements and are interested in participating in the scheme, please complete the mentor application form and send it to mentoring@cim.co.uk. If you’d like to find out a bit more, please call the CPD team on 01628 427273 or by email.

How to apply to have a mentor

The Mentoring Network is structured so that you can learn from members with proven knowledge and experience, to enable you to develop based on specific needs and requirements. You will be mapped to a mentor who has achieved Chartered Marketer status, ensuring that the best of the marketing community is helping your career progression.

As long as you remain a current member and are on the Chartered CPD Programme, you are eligible to be mentored. If you’re interested in participating in the scheme, complete the mentee application form and send it to mentoring@cim.co.uk.

If at any time you’d like to contact us, or if you’re not yet registered on the Chartered CPD Programme, please call us on 01628 427273 or e-mail charteredcpd@cim.co.uk.

We look forward to welcoming you onto the CIM Mentoring Network.

Take a look at our profiles and case studies which will give you a picture of what you can achieve.

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Achieving Chartered Marketer status is the mark of an up to date, experienced and qualified marketing professional. As more and more members register for Continuous Professional Development every year on the course to achieve this status, we take a look and congratulate the Greater London members who have become chartered this year.

Philippa Seal
David Millar
Abigail Hobden
Carole Luck
Kelly Atkins
Patrick Ladbury
Susan Lowndes
Amanda Dyjecinski
Rachel Scott-Baker
Anna Richardson
Frances Bayley
Agnes Koo
Kirsty Jones
Rachael Kinsella
James Amos
Emma Corless
Florentina Baranga
Catherine Crinnegan
Paul Jackson
Wipula Weerasinghe
Khyati Savani
Ian Musyani
Chiekling Su
Colleen Williams
Amanda Kilgore Baker
Kim Mellor
Simon Timmis
Emma Alam
Charlotte Barry
Toni Moawad
Paola Masperi
Benjamin Jarrold
Jacqueline Hall
Rebecca Reid
Charles Head
Alexa Wilson
Vicky Mills
Koffi Allaglo
Nick Porter
Michele Kelly
Daniel Fulbrook
Sue Brough
Rob Heerdegen
Talal Al-Maghrabi
Leona Shepherd

List correct as of 6 September 2012.

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Digital dilemma?

Starting this summer, you can study for a practical CAM Digital Marketing qualification through a blended online study option, with face-to-face workshops in central London.

These intensive programmes combine interactive online tutorials with face-to-face workshop days in central London, allowing for maximum flexibility and support. And, if you’ve got a CIM qualification (Certificate or above) you may not need to complete all four units.

Your dilemma is what you want to focus on:

  • Digital marketing planning…
  • Mobile marketing…
  • Digital metrics and analytics…
  • Digital campaign planning…
  • Digital media and branding…

And many more options.

For more information call 01628 427240, email cimacademy@cim.co.uk, visit www.cimacademy.com or follow @CIMAcademy

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In addition to the wide scope of services for studying members from The Institute’s headquarters at Moor Hall, Greater London region provides local support by working with various study centres, including the Student Support Group (SSG).

Founded and run by Jon and Caroline Twomey, this autumn SSG will be celebrating 20 years of helping CIM students to pass! To mark this milestone we’ve been in touch with a handful of the 18,000+ students who have walked through their doors to tell us about their experiences and where they are today.

How did SSG get started?

Jon writes: “Having successfully completed my own CIM studies in June 1992 (and won a prize as West London’s best student); I was asked by my local CIM team to speak at an event for students and pass on the “secrets of study success!” Following encouraging feedback I was asked to attend another event, this time with separate sessions for each of the three CIM study levels. Student feedback again was favourable and it was suggested that a revision session for each of the twelve subjects would be helpful – a small charge was made for each session and most were a sell out….and so the Student Support Group was born.

Demand for our services grew to the extent that CIM London offered to promote our services and I recruited my wife Caroline, an experienced Customer Support specialist, to work with me. I decided to commit to Marketing teaching and training full-time, qualified as a teacher and CIM Chartered Marketer. We then carefully recruited a team of CIM Tutors with real Marketing Management experience; each has CIM subject specialist knowledge, they are all Chartered Marketers and they share our passion for providing study support.

Although we originally focused on providing exam revision for re-takers, we quickly evolved to become a leading provider of individual student support (mostly via email and telephone) for CIM Assignments (and the odd exam) from Introductory Certificate to Chartered Postgraduate Diploma level. We also offer support for the CAM Diploma in Digital Marketing.”

5 years on…

Andrew Celia is Marketing Manager – Data & Digital, for Letchworth Garden City’s Heritage Foundation in Hertfordshire.

This is what he had to say about the support he received from SSG.

“Absolutely fantastic! I started learning with SSG at a postgraduate revision class in 2007, right through passing the new CAM Digital Diploma in Marketing in 2011. Their teaching style, approach and support from start to finish is excellent. I wouldn’t hesitate to recommend the SSG team to anyone.”

How long did you study for?

They helped me for about three years.

How has your career progressed since you took your exams/assignments – where are you now?

Since completing my Digital Diploma, my role has adopted more of an eSpecialism. Learning new skills and doing new things – putting my learning into practice. Bringing a different approach and a breath of fresh air to my work.

What, if any, is your involvement with CIM now?

I’m not taking on anymore CIM study for now so I’m not learning with SSG at the moment. However, I’ll keep telling all my colleagues and fellow marketers about SSG – and thanks to my recommendation, someone else in our team has just completed a set of revision sessions with SSG.

10 years on…

Lynda Robinson BA (Hons) ACII DipM ACIM studied with the SSG from November 2001- June 2002.

Which CIM Qualification did you take?

Following a BA Hons degree, I took further Chartered Insurance Institute exams becoming an Associate then completed The Chartered Institute of Marketing Postgraduate Diploma in June 2002.

How long did you study for?

I studied the Diploma for about a year and a half. I was running a small marketing team as Marketing Manager in a leading specialist, sector specific, business to business Lloyd’s insurance broker in the City. At the time I was told that to progress further in my role, I would need to undertake the CIM Postgraduate Diploma. I have to thank my boss of the time greatly for suggesting I studied for this qualification.

How did the SSG help you?

I was passionate about the work I was doing and really enjoyed the Diploma as it created a structure and clarity to what we were trying to achieve in our working environment. The SSG came along at the right time for me for several reasons. Firstly, I had put a lot of time and effort into my studies and wanted to ensure that I had not missed any important areas. The SSG gave me the opportunity to do this. Secondly, I wanted the chance to revise the work with exam papers and discuss the Modules from a different perspective. Again, the SSG provided this opportunity with a friendly and fun approach. Thirdly, as an SSG attendee I learnt and put into practice hints and tips for getting through those exams, and quickly gained a clear understanding of what the Examiner expected. Finally and most importantly for me, SSG offered one to one coaching which was invaluable as it helped me to look at my work from a critical viewpoint. It is easy to set off on a single minded track without looking at another perspective. This was of particular relevance with the Case Study paper. I was proud to obtain a Distinction in this Module.

The SSG programme was an invaluable tool for me and also very enjoyable. I made some very good friendships on the SSG courses which are still going strong today. Interestingly, these friends have also progressed quite rapidly in their Marketing careers.

How has your career progressed since CIM – where are you now?

As promised, I was promoted following my achievement of the Postgraduate Diploma to Marketing Director and my role expanded to incorporate a larger team with greater responsibility. This was a fascinating challenge for me and one I felt ready for; as I was confident with the knowledge I had gained through my CIM studies and was already applying it in my day to day work.

I took a career break to have a family in 2006 and have run some smaller projects through my own consultancy. I am now also working in a marketing role on a voluntary basis for a Tennis and Sports club with a tiny budget but huge enthusiasm. The role involves applying for funds through organisations offering grants and attracting young people from all types of backgrounds to enjoy sport. My marketing knowledge has proven itself very worthy indeed!

What is your involvement with the CIM now?

The SSG asked me to speak at a seminar they were running to talk about their services and I remember talking about my positive experiences, but also saying that studying with the SSG is really a ‘no brainer’ if you are serious about doing well and consolidating your knowledge. I would love to support the SSG in any way I can. I hope they will get in touch with me again in the future.

20 years on…

Sharon Bidder was one of the original SSG students from 20 years ago who Jon helped to re-sit her CIM Diploma (or CIM Advanced Certificate as it was then). Sharon has had a successful Marketing career, specialising in Crisis Communication and also heading up Customer Service training programmes and communications teams for a number of acquisition companies all around the world. She now lives in Vancouver, Canada with her husband (also a CIM graduate) and their two children.

Find out more?

To find out how Student Support Group and the other study centres across the country can help you with your CIM studies, please call Caroline on 01784 463057 or email caroline@studentsupportgroup.co.uk

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Do you need or provide marketing help? Marketing Expert is brought to you by the Institute and is a directory to help you find the marketing tools and expertise to match your needs.

This essential marketing toolkit is exclusively available to our members, and is a hub of practical and informative guides and templates to support you or your team in your day to day marketing roles.

From briefing templates and data analysis to guidance in team management and everything in-between, this is the essential toolkit for everyday marketing and ongoing development.

This new resource features:

  • Over 5,000 pages of marketing content
  • Search function so you can quickly find what you’re looking for
  • Regular content updates to ensure it stays relevant and meets your needs

To access this resource, log into MyCIM and the link will appear on your welcome page.

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It’s always great to hear what London member’s have to say. And with the Continuing Professional Development programme (CPD) coming to an end for this year, here’s what you’ve told us about how you accumulate your CPD hours. Take a look and you might get some ideas from other London marketers that you can put into practice when the next cycle begins on 1 July 2012.

Are you a Chartered Marketer?

Yes 46%
No 54%

Which of these social media tools do you use?

Facebook 87%
LinkedIn 83%
Twitter 62%
Forums 29%
Company blog 25%
Pinterest 21%
Personal blog 8%

Are you enrolled on the Institute’s CPD programme?

Yes 51%
No 49%

What were your reasons for enrolling?

Chartered Marketer recognition 41%
Personal development 33%
Career progression 29%

How do you accumulate your CPD hours?

Conferences and exhibitions 58%
Training courses/workshops 45%
In-company development 41%
Private study 37%
Qualification studies 20%
Mentoring 16%
Community work 8%

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The Pitch London 2012 was held on 7 June at BPP London Proctor House. Each team pulled off ‘the pitch of their career’, with the contest seeing talented London marketers pitching their ideas in response to a ‘live’ brief from Bauer Media.

It was a hugely successful day with the teams pitching to Bauer Media with tactical brand awareness driving campaigns for Magic 105.4 FM along with a TV creative concept to sell Magic’s USPs in the cluttered London commercial radio marketplace. It was also a  great CV boost for all those studying members who took part.

Congratulation to the winning team:

The winning team was Bright Lights from University of Westminster; Valentina Bellemo, Anastasiya Matrokhina and Svetlana Berezentseva. Their pitch was titled ‘Light up your day with Magic FM’ and included the creation of a cheerful TV advert character whose aim was to entertain and brighten the smile of anyone he met, carrying the Magic Music Magnitola with him. The same character was to be used for street entertainment events with listeners finding out about his next venue by listening to Magic 105.4 FM. Social media, magazine advertising, and advertising in tube stations were all used as part of the campaign to create the buzz and drive brand awareness.

The Runner up teams:

The Marketing Chefs from the University of East London with their pitch titled ‘Go Tribal’; Thomas Bak Andreassen, Johannes Mauder and Martin Seidel.

New Talents from Middlesex University with their pitch titled ‘Be Magic’; Anca Bratu, Patricia Castello and Valeria Papettil.

Details of The Pitch London 2013 will be available soon. Visit www.thepitchlondon.co.uk to find out more or follow us on Twitter @CIM_glr

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With the current continuing professional development (CPD) year entering its last month, now is your final opportunity to catch up with your CPD activities and to submit your record card, to ensure that you reach your annual 35 hour requirement.

You have until 31 July 2012 to submit your hours for July 2011 – June 2012.

CPD is essential to your continued effectiveness as a professional marketer. The Institute’s CPD Programme provides a focused and logical way for you to keep learning as your career progresses. And your CPD journey can lead to achieving Chartered Marketer status – the mark of an up to date, experienced and qualified marketing professional.

If you haven’t joined the programme for this year, you can find out more and register to start when the next programme begins on 1 July 2012.

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Study Success? Whether you passed everything in 2011, or not, there are some big decisions to be made.

For our studying members, Assignment and Exam results have recently been announced (for December 2011), so it’s time to take stock and decide what your next steps might be. It can be an exciting or difficult time, but regardless of whether you passed or failed, plenty of helpful support is available for marketing students in and around London.

I passed – what next?

Congratulations! If you’ve just passed your Introductory Certificate in Marketing then the Professional Certificate in Marketing is ideal for you. If you’ve completed the Certificate, then the Professional Diploma in Marketing is the next logical step to support your journey up the marketing career ladder. This covers 4 Modules and can typically be completed in one year when studied part-time alongside work. If, however, you’ve just completed your Diploma, then next up may be the Postgraduate Diploma in Marketing.

The Institute’s Learning Zone provides lots more information about the relevant syllabi (course content and fees) whilst the Student Support Group (SSG), based in London, can offer free personal advice on what to do next and how best to fit these studies around your busy professional life.

Alternatively, if you’re interested in digital marketing, then the CAM Diploma in Digital Marketing is a popular choice. If you’ve now completed the Certificate, Diploma or Postgraduate Diploma you’ll be exempted from one of the three digital modules, so you’ve already given yourself a head start!

Wherever you are in your marketing career you can never afford to stop learning. Continuing with your studies is a great way to demonstrate to employers, prospective employers or clients, that you are serious about your marketing career. CIM puts you on the right path to develop your learning, acquire CPD points and become a Chartered Marketer.

I failed – how can I move forward?

Failing an assignment or exam, or perhaps having to defer, can be disheartening, but there is plenty of support available from the Institute and the Student Support Group to help you turn a negative into a positive.

Step 1 – find out how the Institute can help you. There are 3 options you can take, available from the Assessment re-marking and feedback service through the Learning Zone.  They can either check, re-mark or offer valuable feedback, and some fees apply, please check.

Step 2 – call Caroline at SSG on 01784 463057 for a free telephone conversation which aims to shed light on what may have not gone to plan.

Step 3 – SSG will then offer you a free diagnostic quiz (usually £10) which will test your subject knowledge and help you identify any knowledge gaps which you may need to fill.

Step 4 – SSG can review a failed assignment/discuss your exam performance and help you see where you went wrong (some fees apply). Then they can provide you with a choice of support services to help you pass next time. These range from a syllabus overview tutorial; assignment briefings; feedback on assignment draft work and mock exams with feedback – so everything you need to get started, get unstuck, and get finished up to, and beyond, CIM standards.

Once you’ve made some choices from the options above, you’ll need to register for the May or September re-sits. It’s usually advisable to sit just one CIM subject at a time so you can focus your efforts. The Institute allow you up to 10 years to complete a qualification so there is no need to panic! Take your time, enjoy the learning and develop your marketing career at a pace that suits you.

Further free advice on all aspects of CIM study is available via a series of SSG podcasts.

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Every year people make and often break New Year’s Resolutions. How about making your New Year’s Resolution really meaningful in 2012?

To become a CIM Chartered Marketer you’ll need to successfully complete two years of CPD, if you already hold either MCIM or FCIM membership grade you’ll be upgraded automatically on 1 July 2012.

If you’re not MCIM or FCIM yet, you can complete your qualifications and collect CPD points simultaneously.

You need to record 35 hours of CPD activity (per year) and submit a record card along with supporting evidence by the end of July 2012 to qualify. Your 35 hours can be achieved in a combination of ways including proof of attendance at short courses; language training, teaching or training others; attending conferences/exhibitions etc. You can even get 8 hours for reading the marketing press!

One of the most effective ways of achieving this is to sign up to one of the new CIM/CAM Digital Marketing qualifications. For example with the SSG two day course, plus homework and assignment (fees apply), the whole 35 hours is covered! For further details please call Caroline at SSG on 01784 463057 or email caroline@studentsupportgroup.co.uk or visit www.studentsupportgroup.co.uk

Resolve to record your CPD properly this year!

For those of you who struggle to record CPD on a regular basis, make a commitment now to start properly recording your CPD. Lots of you were probably given a calendar for Christmas by someone who didn’t know what to buy you. But that unwanted Christmas present can be very useful for managing your CPD. Often you learn lots but are too busy to write it up as CPD there and then; when you have some time for your CPD reflections you can’t remember what you learnt. Having a calendar to hand can be a useful tool to jot down notes so you don’t forget them when it comes to recording them at a later time.

Try to make your entries as reflective as possible

For example you could include: a description of events; experiences and processes; an indication of your feelings about these events; both positive and negative experiences; self-questioning about these experiences; analysis of your work and evaluation of your progress; suggestions for future practice; an honest appraisal of your experience; and links to your coursework and theories.

Getting started

For important dates and deadlines visit www.cim.co.uk/cpd/cpdandcm/cpdandcharteredmarketer.aspx

If you haven’t started recording CPD yet you may need to refer to some resources to help you get started:

 

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The job market is a cautious place for some at the moment. So when we asked London members for their opinions on their career options and goals for 2012, it was great to see there’s still plenty of optimism and motivation in our region.

Do you plan to study for a qualification in 2012?

41% of those who answered said yes they plan to study for a qualification in 2012

What are your career goals for 2012?

To be a real professional in Marketing and to reach the highest level.
Judeline Edmond, Creole Travel Services

Progress within the role I currently have (Marketing Manager) by taking on new projects.
Rebecca Hearn, Reed Exhibitions

1) Secure a new role (I currently have a temporary promotion while my Manager is on maternity leave) 2) Complete first year of my MSc (gaining the certificate in Digital Marketing Communications) 3) Submit my first CPD record card towards chartered marketer status  4) Start second year of my MSc.
Sarah Green, Promotions Manager

Hopefully do well in the qualification, and then perhaps move to a role within my company that has a higher level of marketing strategy, etc.
Francesca Poglia, White Hat Media

Continue as global head of marketing for the division I work for and European head of marketing for our business as a whole. Embed greater depth of metrics to further validate the business impact of our activities; cut out irrelevant / non-performing spend; continue to drive increased brand awareness in Europe; focus more on the US and Asia.
Anouschka Elliott, Global Investment Bank

Where do you see yourself in the next six and twelve months?

Still successfully running my own business.
Deborah Rowe, Sheba Marketing Ltd

Busy training pre Olympics and then promoting training for Hospitality and Venues.
Linda Ransome, Green Parasol Trainer

In the next 6 months, I wish I would have increased my responsibilities and have passed 2 modules for the Diploma in Digital Marketing.  In the next 12 months, I wish I would have either moved to a new position with new challenges or eventually getting ready to start as an independent Consultant. In 2012, I am hoping to be able to attend more CIM and networking events which I hope will help me as a marketer.  
M A Joaille, ColArt

If there’s a change that you’re planning to make in 2012 that will raise your game as a marketer, please tell us

I started an MSc in 2011 so the main thing is continuing with that. I also intend to start attending CIM groups and events in London and use Linked In more effectively.   
Sarah Green, Promotions Manager

Continually keeping up-to-date with social media!    
Tim Martin, Marketing Growth

I intend to focus more in digital marketing.  
Maria Cenalmor, East London Volunteer

I’m always looking for ways to raise my game! As one of a few marketers (or maybe the only) who is also a Chartered Financial Analyst, focusing more on combining my two disciplines is going to be key in 2012 and beyond. Particularly in my industry.    
Anouschka Elliott, Global Investment Bank

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CIM/CAM Digital News

A new suite of CIM/CAM Digital Marketing qualifications has just been launched. You can find out more information here or you can talk to the Student Support Group (SSG) for courses starting early 2012.  If you have any questions please call Caroline at SSG on 01784 463057.

Are you in need of study help? Take a look at the series of 8 podcasts currently available to download on the London region’s website. From CAM qualifications and study tips, to chartered marketer status and how to pass, The Student Support Group have a range of useful tips to get your studying on track.

Updated and re-released podcasts – autumn 2011

  • For new student members – Welcome to your CIM
  • For all student members – General CIM study tips
  • Certificate students – How to pass your CIM Professional Certificate
  • Diploma students – How to pass your CIM Professional Diploma
  • Interest in digital marketing – The exciting new CAM digital qualification
  • Stay motivated – successful study insights for all students from a recent qualified student
  • Get on in Marketing – hints and tips for all students from a marketing recruitment expert
  • Day in the life of a Chartered Marketer – for all students getting ready to raise their game

New podcasts – coming early 2012

  • How to pass Professional Graduate Diploma – for Postgraduate and Professional Post Graduate Diploma students
  • CIM/CAM Digital Marketing qualifications – new modules explained

Free Diagnostic quizzes

Test your CIM syllabus knowledge; identify your knowledge gaps to aid assignment preparation and exam revision. Please email caroline@studentsupportgroup.co.uk or call Caroline at SSG on 01784 463057 to claim your FREE quiz.

Whether you want to take a step towards a new career, increase your scope and experience or whether you want to understand the buzz words and know how to turn them into marketing strategies, the bottom line is you need to be informed about digital marketing and its tools. Gaining an understanding of what digital marketing is and how to handle successful digital media campaigns will bring recognition and rewards to you and your company, these short courses also provide Chartered Marketer CPD points. The Student Support Group (SSG) is an accredited study centre in your local area.

Download the factsheet to find out full details.

To find out more about the courses available and to find the study centres closest to you visit www.camfoundation.com/study_centres

Benefits of a digital qualification

The Diploma in Digital Marketing (DDM), Diploma in Mobile Marketing, Diploma in Digital Marketing and Diploma in Managing Digital Media (from the CAM Foundation, awarded by The Chartered Institute of Marketing), will give you specialist knowledge to understand and manage this area with confidence.

You and your employer will benefit from:

  • In depth knowledge of all the key elements needed for planning and executing integrated campaigns
  • Far greater breadth of knowledge and competence than work experience alone can ever provide
  • Up to date, relevant knowledge of both the theory and reality of present and future digital marketing communication practice

Next available course – 1 October

Each course consists of three small units, and most CIM students will be exempted from at least one. Please contact caroline@studentsupportgroup.co.uk for further details, SSG’s next DDM course starts on 1 October 2011.

Prize Draw – £100 discount on Digital Essentails course

For studying members, The Student Support Group (SSG) offers tailored support services to help with all your studying needs. For London members this month, they’re offering you a chance to win a £100 discount off the SSG Digital Marketing Essentials course, which runs on 1 and 22 October in London.

Just answer a few questions, and we’ll enter you into the prize draw. Deadline for entries is 23 September 2011.

July 1, 2011

Studying? Well earned time off to focus on the next step

Tweet Right now, many of our London studying members will be waiting for their assignment and exam results, due at the end of August. So now may be the ideal time to take a short break and think about your study plans for the Autumn. Download 8 free study podcasts To make an interesting change [...]

Read more…
July 1, 2011

Aiming for Chartered status? Submit your CPD record card by 31 July 2011

Tweet If you’re tracking your hours, don’t forget the deadline for submitting your 2011 CPD record card is 31 July 2011. Continuous commitment to the programme is essential for your ongoing effectiveness as a professional marketer.  And aiming for Chartered Marketer status indicates your position at the forefront of the marketing profession. It’s a key [...]

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