Free Mentoring Scheme

Mentoring offers incredible satisfaction. Many of our members sign up for our mentoring scheme because they want to give something back. In a very real sense, sharing skills and knowledge with a less-experienced professional makes those skills even more valuable. There are benefits to being a mentor and genuine benefits to being mentored.

So, if you’d like to be part of the scheme, the next step is to download an application form. Or, email Ann Prayle to find out more. Our profiles and case studies will give you a picture of what you can achieve.

The benefits of having a mentor

Impartial guidance is a big plus, but being mentored also gives you:

Help with personal and professional development
Needs based, confidential and objective support
New contacts, new perspectives
Access to additional knowledge

“I only wish I had this scheme earlier in my working life. May Ho
	“It’s a bit like having your own business psychiatrist or counsellor. Problems which I thought were intractable at the coal face suddenly seem so easy to solve.” Denise Yates

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The benefits of being a mentor

A mentor acts as an objective friend, Mentoring other marketers earns CPD points, but it also offers:

Personal satisfaction
Another outlet for your talent
An alternative and refreshing perspective
An opportunity to extend knowledge, skills and networks

	“I signed up as a mentor for the scheme because I felt I ought to pass on something of my training and experience. It has also been immensely satisfying to be able to help another marketer.” Doug Sinton, CIM Mentor
	“The benefits for mentors are in the development of skills in mentoring and coaching, and the self-satisfaction of transferring skills and experience. If you are a senior manager then you have developed staff. You have the skills to be a mentor. Try it!” Kap Varma

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Profile of mentors and mentees

Mentors on the register offer the advantage of a broader perspective that comes with greater seniority. Mentors also have around 3 times more years’ experience than the mentees they aim to support.

	Level of seniority	Years in marketing
		Average	Range
		Mentors	Almost every mentor is Level 1 (Senior)	18	6
Mentees	Most mentees are at Level 2 (Manage) or Level 3 (Practitioner) or between 2/3	7 to 40	1 to 9

Note: Seniority has been gauged using the Marketing Standards Matrix, a convenient way of broadly positioning marketers in their career development.

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Case studies

Find out what its really like to take part in the free member-to-member mentoring scheme from two mentoring duos.

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