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Survey Results: How you feel about your Working Relationships
In our reader survey we asked which working relationships
you find challenging and which you would most like to improve.
Here’s what we found...
for the Board
74% of respondents said that out of all the relationships in their
working life, Senior Management presented them with most difficulties,
citing reasons such as:
- lack of visibility ‘not on senior management radar’
‘not a bad relationship, just no relationship’
- senior managers’ lack of marketing knowledge/understanding
- lack of involvement day-to-day involvement ‘at the coalface’
- lack of opportunity for informal or social contact ‘they
don’t mix with the minions’
You’re a customer-focused bunch
A desire to improve customer/client relationships came a close
second with 66% of marketers interviewed saying they find these
dealings quite or highly challenging and 50% wishing they could
improve them. On respondents’ wishlist for improving client
relations were ‘more time to focus on clients’ needs’,
‘more of a partnership, less focus on price’, ‘more
discussion of the long term rather than reacting all the time’.
If you’ve got a new training budget to play with in 2008
why not consider this customer-focused course from CIM: From
CRM to CMR Customer-Managed Relationships
Love the one you’re with
One-to-one relationships with immediate managers and Direct Reports
were also up for criticism with a third of readers wanting to
change or improve them. Several people said they would value more
openness and transparency from their direct manager or report
and a greater awareness of each other’s workloads. Comments
show that these relationships are seen by pre-management marketers
as having most impact on opportunities for progress and promotion
and making them successful is of huge importance.
Who do we get on best with?
Unsurprisingly, nearly 60% of respondents said relationships with
peers, parallel colleagues and team-mates presented little or
no challenging aspects. However nearly 20% said they would still
like to improve them in some way, such as reducing competitiveness,
being more informal, supporting each others’ personal objectives
as well as team goals.
Contact with suppliers and agencies provoked mixed feelings from
survey participants; equal numbers said that working with agencies
throws up some tough challenges while as many claimed that working
with external suppliers was the least difficult.
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Management - Winning Support for Your Goals
As you become more successful
in your marketing career, your work will affect more and more
people. Without developing a good technique for managing multiple
relationships all at once, your success, and your stress levels,
can suffer. Stakeholder management is a tried and tested technique
for focussing your time and efforts on those relationships that
are most important to you, your work and your career. Be ruthless!
1. Brainstorm your stakeholders
Write down the names of all the people who are affected by your
work, those who can influence it, and those who have an interest
in its completion. Remember that while a stakeholder can be an
entire organisation, you actually communicate with people, so
ensure you write down as many affected individuals as possible.
You could use a mind-map
or other creative device to help with this process.
Stakeholders might come from the following
2. Prioritise your
Decide how important each stakeholder is by plotting their name
on a Power/Interest grid.
- High power, interested people: People you
must fully engage and make the greatest efforts with. Example:
Your boss, Head of Marketing
- High power, less interested people: Provide
sufficient information to keep them satisfied, but not so much
that they are overwhelmed. Example: Head
of Finance, Senior Execs
- Low power, interested people: Keep adequately
informed, and ensure that no major issues arise. These people
are often helpful with project implementation. Example:
Frontline customer services, end-users
- Low power, less interested people: Again,
monitor these people, but offer minimal communication. Example:
Unaffected departments and teams
3. Talk to your stakeholders
It is worthwhile establishing who will be supporters of your project
and who will be critics. Use colour coding to identify which of
these two groups the stakeholder belongs – e.g. green for
advocates and supporters and red for those who are disinterested
The following questions
help you to understand their needs/drivers and establish the best
way to communicate with them:
- What interest do they have in the outcome of your work (financial,
emotional, positive, negative)?
- What support do you want from them? What information do they
want from you?
- What is the best way of communicating your message to them?
- What is their current opinion of your work and is it based
on good information?
- Who influences their opinions and should these influencers
become stakeholders too?
- If they are not positive towards your project, what will win
- If you are unlikely to win them round, then how will you manage
4. Managing stakeholders through good
Have a plan: Concentrate on the high-power/high-interest
stakeholders first, and the low-interest/low-power stakeholders
last. Create a practical communication plan which includes frequency,
method (face-to-face, email, phone) and desired result. Communicating
early with stakeholders can win you lots of brownie points as
well as help you identify any potential problems.
What to say: What do you need to
do to keep your best supporters engaged. Work out how to win over
(or neutralize) the opposition of your skeptics and get the active
support and interest from those people you need on-board. Good
messages show the benefits of what you are doing to the individual,
and focus on key performance drivers like increasing profitability
or delivering real improvements.
Keep it up-to-date: Remember that
projects become more important the nearer they get to implementation
and will therefore affect more people. Keep abreast of your stakeholder
analysis and change your communications techniques as necessary
to ensure that your stakeholders are kept informed to the right
help you really nail this technique and other project management
skills, The Institute is offering a comprehensive 3 day residential
Marketing Projects. An investment
in successful projects.
Doctor Clinic for Nervous Networkers
Walk up to a group of strangers? Talk about yourself?
Nose around in other peoples’ lives and jobs? Aren’t
these the things our parents told us never to do?
Maybe that’s why so many people find networking
such an uncomfortable prospect. But we all have at least a sneaking
suspicion that networking is good for our careers, so here are
some tips from Chris Liles of Relationships Doctor Ltd that might
take the pain out of networking…
- Take small but regular doses.
You only get more nervous by avoiding a dreaded situation. Ease
yourself into it gently over a period of weeks. Start by staying
on after a meeting for an extra 10 minutes to chat to a colleague
you don’t know that well. Take it up to 20 minutes during
a coffee break at your next training event and then 30 minutes
mingling during a conference lunch. By mid-December you could
be ready to spend an hour, or even two, over drinks and nibbles
networking like a pro at the Christmas party – or with
some of your fellow CIM members at the next GLR Meet
with Drinks session.
- Go with a buddy.
Accept an invitation from someone in your target network who
can be there to meet you to help you to integrate faster and
more gently via introductions. If you have a mentor (if not
sign up for GLR’s free mentoring scheme) ask him or her
to join you at a networking event. Try not to cling to your
buddy all night though, otherwise your networking mission will
- Get yourself a sound bite or
two. When someone asks what you do, have a prepared
phrase to get the conversation off to a flying start. Start
with a short one (10-15 words). That is enough for them to decide
if they want to know more. If they ask for more details give
them a slightly longer version with extra information (prepare
2 or 3 sentences). Each time you are offering some extra detail
to the listener and helping them find the ‘hook’
they are most interested in.
- Open up the conversation. To
encourage people to get the conversation rolling, ask them open
questions that begin with What, Why, How. Be prepared to answer
these yourself, again with short answers (15 to 20 seconds).
People can always fish for more if they want to. Lack of preparation
is often what creates Nervous Networkers so, be ready.
- Minty fresh mouthwash. If
you get self-conscious, give your confidence a head-start by
making your ‘personal presentation’ won’t
make you unpopular. Ask event organisers in advance about dress
codes (Smart Casual is safest) so you can prepare and feel confident
as possible when you enter the room. Don’t let the easily
solvable things sabotage your confidence.
- Go all Blue Peter
and make yourself a badge that you can use for any networking
opportunity. People often glance around the room looking for
their next conversation and if they can see something interesting
on your badge it helps them choose you. Don’t just use
your business card, my badge simply says “Chris Liles
– Business Relationships Coach” then in smaller
letters “Relationships Doctor Ltd”. This is enough
to spark interest and for people to say “What does a Business
Relationships Coach do then Chris?”. An eye-catching piece
of jewellery or tie can have the same conversation-starter powers
as long as it doesn’t get attention for the wrong reasons!
- Remember my name. There’s
nothing quite as memorable as someone who remembers you. Repeat
peoples’ names to yourself whilst you are looking at them,
to help it lodge in your sub-conscious e.g. “Hello Dee,
so what does a Life Coach do?” Record all names, trades,
personal details on your database to help you remember them
when you revisit that network - people will be impressed and
flattered by your ‘memory’.
- Arrive early and find your
soulmate. If you arrive early you can (a) familiarise
yourself with the environment at leisure but more importantly
(b) meet similarly keen networkers – you already have
either your punctuality or your nervousness in common! Or both!
Be honest about your apprehensions – there’s nothing
like confessing your nerves to put someone else at ease!
- Stay right until the end.
Sometimes people who were distracted by others during the session
will say ‘Oh I’m glad you’re still here, I’m
keen to speak with you’. But unless you’re the host,
don’t arrive first and leave last, it doesn’t look
- Have fun. Once
all the above are in place you can be a confident networker
and actually enjoy making the new friends you haven't yet met.
Doctor Ltd helps business people boost relationships
with staff, colleagues, bosses, suppliers, prospects or customers.
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creative agency relationships
70% of GLR readers work client-side so agency
relationships . 70% of GLR readers work client-side so agency
relationships are central to much of our success at work –
particularly creative aspects. For the agency team to help you
grow your business they need to become your partners. It's a sort
of 'business marriage', so give and take, good manners and respect
all have their place.
1. Make time for each other…
Does your agency provide you with regular feedback? Do they hold
regular reviews? Do you feel you know what they are doing on your
project each month? Talk regularly, email them, meet up, at least
monthly, and keep your contacts in the loop. Involve them where
it might be useful - sales meetings, range reviews, conferences
- many will welcome the opportunity to get closer to your business
and hear about your marketplace.
2. Don’t let the sun go down on
Many disagreements are the result of simple misunderstandings
that could be avoided by clearer, more frequent dialogue. Make
sure all members of your team know all members of the agency team,
but designate admin and account management responsibility to one
person from each side to deal with things like fees, invoices,
deadlines, contracts, briefs, sending materials, agreeing meetings,
gaining sign-off. This means nothing drops through the net and
no nasty surprises can mar your beautiful relationship.
Leave room for the agency team to do what they're good at, what
you're paying them to do – be creative. That doesn't mean
giving them carte blanche but trust them enough to listen carefully
to their ideas however left-field they first seem. Understand
the four stages of creativity:
Don't keep changing
Don't use the creative process to clarify your
strategy. 79% of agencies said that clients do this (Briefing
Research) and only 35% of clients admitted doing it. It's
an agency's biggest bugbear and can ruin the goodwill of
an otherwise flexible relationship. It can also be extremely
costly. Finalise your brief and get it signed off before
even showing it to the agency.
- Preparation – exposure to the initial
problem, taking the brief, immersion in the topic by reading
around, listening to customer research interviews. You can help
by giving your creatives stimulus materials that appeal to all
five senses. This is the stage to encourage questions from your
agency – especially stupid ones.
- Incubation – letting the brief ‘bed
in’, mulling it over. Many of us find that the best ideas
come when you’re thinking of something completely different
and the creative process is no different. Incubation can be
perceived by clients as downtime or feel that the project has
been forgotten but it during this time that ‘aha’
moments can arise. Techniques for sweating ideas out are brainstorming
- Inspiration – the Eureka moment. Ideas
usually present themselves in an unfinished form and need a
lot of developing before they fully answer the brief. When reviewing
creative you must be careful not to throw the baby out with
the bath water – often it is not an idea that is wrong,
just a particular execution or representation of it.
- Verification – when beautiful ideas
meet the light of day there can be a lot of work to do to help
them succeed in the ‘real world’. Many agency creatives
hate this stage as they have to defend their original idea over
and over to persistent skeptics who present the practical difficulties
more than the opportunities.
4. Get a prenup…
- Agree with the agency in advance, how you are going to pay
for the work you want done. Some work on a retainer basis, annual,
quarterly or on a job by job basis. And you could do both with
the same agency if you want to. The advantage of having a retained
agency is that you can keep in regular and close contact and
get better value for money in the longer term, than re-briefing
a separate agency each time you have a separate project.
- There will be fees, commissions, travel expenses and so on.
Most agencies will expect to mark up any bought in services
to cover administering them on your behalf. Ask for a written
contractual agreement or a letter confirming all these items.
And if you get details in writing, be good enough to read it
and query anything that's unclear before a project starts. There's
nothing more frustrating for an agency than taking the time
and trouble to confirm charges only to have their client feigning
surprise when it comes to invoice time.
- It's unfair to ask an agency to respond to a brief without
a budget outline. They'll help you work out what you can do
best with the budget you have, and they'll tell you when you
can make savings and when not to.
- Always allow a contingency of 10% for unforeseen items or
unexpected changes to the brief.
Fact File - by Helen Willson, Mezzo Consultancy Ltd
How to brief an agency - a CIM GLR Workshop presented
Appointing & Managing DM agencies – DMA/AAR
The Creative Mind: Myths & mechanics, Weidenfeld & Nicolson
communication: how to get on with international team-mates
Culture affects everything we do. It is
a shared framework of understanding and a basis for communication.
For marketers who work internationally or interact regularly with
counterparts overseas, poor understanding of each others cultural
background can lead to uncomfortable situations, bad decisions
and ineffective relationships.
Dutch Professor Geert Hofstede developed the first
model for measuring how values in the workplace are influenced
can be a great advantage in a competitive market but it
has the potential to play havoc with relationships. It is
critical to be aware of the differences. This means taking
the time to research cultures, appreciate needs, moulding
your concepts and ideas and most importantly communicating
in a suitable manner”.
Neil Payne, Kwintessential Cross-Cultural Solutions
Though dating from the 70s, his theory can still
help reduce levels of frustration, anxiety and concern. It can
improve your understanding of other cultures and success in global
Hofstede concluded that there are 5 dimensions to
cultural cross-communications. By knowing how a culture measures
up on each scale you can understand their behaviour and relate
to them more effectively.
Power Distance Index (PDI)
This is the degree to which
society’s inequality is considered normal. Low score
Power Distance cultures expect and accept power relations
that are more consultative or democratic where people relate
to one another more as equals regardless of formal positions.
Subordinates contribute to and critique the decision-making
of those in power.
scoring: Philippines, Malaysia, Bangladesh
scoring: Sweden, Austria, Denmark
tip: “High-scoring Power Distance
countries are more autocratic and paternalistic and only
senior staff are troubled for an opinion. Don’t be
offended if a decision is passed over your head by someone
from this kind of culture, it’s not personal. Also
don’t expect a subordinate to take initiative, give
clear and explicit directions to those working with you.
Deadlines should be highlighted and stressed. If you are
a manager, be more authoritarian in your management style;
relationships with staff may be more distant than you are
reflects the degree to which everyone looks after him/herself
and his/her personal goals. These people tend to be direct
communicators. On the opposite (collectivist) side, are
societies in which people conform with goals of a larger
scoring: UK, US, Australia
scoring: Arab World, Hong Kong, Thailand
tip: “Brits and Americans need to monitor
their communication methods very carefully with cultures which
score low on the Individualism index. Use subtle, indirect
techniques to get your point across, such as examples, illustrations,
suggestions and questions. More assertive, direct methods
used mainly by Westerners are likely to seem rude and offend.
Similarly observe their behaviour and body language for discreet
signals from them. Speaking about how your proposals are beneficial
to a wider community or team is also likely to appeal more.”
This refers to the extent to
which cultures are conducive to the acquisition of things.
Low-masculinity cultures are more concerned with people,
feelings and the quality of life. Hofstede also said high
masculinity cultures often show high levels of differentiation
or discrimination between genders.
scoring: Austria, Italy, Japan
scoring: Sweden, Norway, Netherlands
tip: “Another way to think of this is
to say that some cultures are more concerned with the quality
of life than with the quantity of things they can
get. Britain is considered to be a moderately ‘masculine’
country, so when you are dealing with people from a culture
based on more ‘feminine’ values, you can happily
raise topics such as family or hobbies to get to know your
contacts more personally.”
Uncertainty Avoidance Index (UAI)
refers to a society's tolerance for uncertainty and ambiguity.
It indicates to what extent a culture programs its members
to feel comfortable in unstructured situations. Uncertainty
avoiding cultures try to minimize the possibility of such
situations by strict laws and rules, safety and security
measures. Low scoring cultures (uncertainty-accepting) are
more tolerant of opinions and try to have as few rules as
scoring: Portugal, France, Greece
scoring: Sweden, Hong Kong, Denmark
tip: “A penchant for rules, red tape
and bureaucracy can be one of the most frustrating cultural
barriers. Some countries seem to have rules, forms and rubber
stamps for everything. People from uncertainty avoidance cultures
derive much security from many of the measures in place and
view them as protective not inhibitive. You need to respect
this and take their lead. Interestingly however natives from
cultures where extreme measures are in place have invariably
discovered an array of loopholes and shortcuts that can help
you save time and effort. But again take their lead.”
Long-Term Orientation (LTO)
describes a society's ‘time horizon’ or the
importance attached to the future versus the past/present.
Values associated with high Long Term Orientation are pragmatism,
thrift and perseverance. Those associated with low Long
Term Orientation (i.e. Short Term Orientation) focus in
fulfilling social obligations, reciprocating gifts and preserving
scoring: Hong Kong, China, Taiwan
scoring: UK, US, Africa, Pakistan
tip: “Colleagues with High Long-Term
orientation will appreciate a 5 or 10 year outlook to any
proposals at the sacrifice of glory now. Those of us raised
and trained in a UK or US culture are more attached to the
next 12 months. We need to be gently persuasive with our opposites
and try to meet somewhere in the middle”.
You can find Hofstede’s scores for each country/region
and more about Hofstede’s theory here.
But here’s how the UK’s culture compares with that
in Japan, the US and Sweden.
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in the Life: Ade Onilude, Swarovski Crystal
As well as her demanding day job at Swarovski
Crystal in Knightsbridge, Ade Onilude is organising next March’s
prestigious Women in Marketing (WIM) event. Last year’s
Women in Marketing evening saw a hundred happy delegates, a panel
of high-profile speakers and a glamorous evening of networking
at the chic Commonwealth Club venue in London. Ade takes a break
to talk to GLR News about how she plans to top that…
After the success of the last Women in Marketing event you have
a tough act to follow. How is next year’s Women in Marketing
event shaping up?
going well. We were delighted with how the event went last time
but as the organiser I can see ways to make it even better. Plus
we’re taking a completely different marketing theme –
“The Ethical One” – which is really exciting
and gives plenty of new scope for some fascinating speakers.
|CIM GLR Women
in Marketing Event
| The Ethical One
March 2008, Central London
Speaker: Harriet Lamb, Executive
Director, Fairtrade Foundation
Lamb was appointed Executive Director of the Fairtrade Foundation
in 2001. She has guided the Foundation through a period
of staggering growth, where sales of Fairtrade products
in the UK have increased from £30 m to over £140
m annually, and the number of retail products carrying the
FAIRTRADE Mark has grown from 80 to 800. At the UK Charity
Awards last September, Harriet accepted the Charity of the
Year Award on behalf of the Fairtrade Foundation.
is about better prices, decent working conditions, local
sustainability, and fair terms of trade for farmers and
workers in the developing world. By requiring companies
to pay above market prices, Fairtrade addresses the injustices
of conventional trade, which traditionally discriminates
against the poorest, weakest producers. It enables them
to improve their lot and have more control over their lives.
GLR News: Can
you tell GLR News readers who you’ve got lined up to present?
Ade: Well I can
reveal that we have confirmed a fantastic Keynote Speaker in Harriet
Lamb, (see panel). She’ll be hot-footing it to the Women
in Marketing event straight from Fairtrade Week, so we’re
really honoured for this event to be on her radar.
I’m still finalising diaries with other speakers but I’m
very excited about the presenters line-up. Being me, I can’t
help giving WIM events a fashion edge – we had the amazing
jewellery show last time. I’m talking to Armani this time.
Delegates tell us it really helps them mingle and enjoy networking
after the presentations are finished.
How do you fit in all the organising while you’re working
as well? What’s your typical day like?
Ade: Well my
employers are very supportive of my involvement with GLR which
is great. There is a lot of overlap between my work at Swarovksi
and the fashion/media world I try to bring into Women in Marketing.
But it is tricky to fit it all into a normal day though and as
we get closer to March my days just get longer and longer.
Swarovski is a hugely exciting brand with lots of
potential. I’m responsible for the stunning Collection Couture
by Daniel Swarovski. It helps if you really love the products
you work with and fortunately I do. My role as Brand Ambassador
is customer-facing – the real coalface of marketing. I love
the people aspect as it really tests my communication skills.
I meet a huge variety of people from celebs to Christmas shoppers,
from couture buyers to bridal wholesalers. Both men and women
buy Swarovski, there’s such a wide range of gifts, bags,
ornaments and jewellery.
What is the thinking behind the Women in Marketing series? Surely
men are welcome too!?
Ade: Of course
men and women are welcome; we had several male delegates at last
year’s event, just look at the photo
gallery. We had Daniel Nabarro talking about underwear! Women
in Marketing evenings are scheduled to coincide with International
Women's Day which celebrates the story of ordinary women as makers
of history. It is rooted in the centuries-old struggle of women
seeking to participate in society on an equal footing with men.
Today around the world, International Women's Day is always celebrated
on 8th March and marks a celebration of the economic, social,
cultural and political achievements women have made. This CIM
GLR event is designed to celebrate the achievements of women in
the field of marketing though not all our speakers will be women
though and I certainly hope not all our delegates will be women!
When and where will Women in Marketing 2008 be taking place?
narrowed it down to the evening of 11, 12 or 13 March. I’m
still waiting for a speaker to get back to me with their availability
before we can confirm the exact date. Believe me this presenter
is worth waiting for! It will be Central London, somewhere as
gorgeous as the Commonwealth Club I hope!
GLR News: Can
GLR Members reserve a place now?
Ade: Not yet,
but we’ll be sending out details through the usual GLR channels
(newsletter, event emails, GLR
website) and in the marketing press, so keep an eye out for
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Milton Keynes team event review: Woburn –
The branding of a destination
49 CIM GLR members attended the ‘Branding
a Destination’ evening at Woburn’s Safari Lodge on
18 September. Delegates, who included marketers from the fields
of consultancy, healthcare, media and the public sector said they
had an extremely enjoyable evening and said it fully met their
expectations of a CIM event.
Volunteer event organiser from the Milton Keynes
team, Chris Wright, said “Woburn is a fantastic business
venue with a wide range of facilities. The Safari Lodge is a good
location for evening events straight from work as it has a relaxed
atmosphere and views over the lake. All our guests could network
over drinks and watch the sun set before the evening started.
We’ll be holding more events like this and
plan to invite an even wider range of non-members from the business
community to increase the networking value, promote The Institute
and transfer valuable marketing knowledge to businesses in our
Want to help organise
events like this?
Want to meet other professional
marketers in and around Milton Keynes?
Willing to be creative and put your ideas into practice?
Interested in being part of a highly successful 10-strong marketing
team close to home?
If you can give some of your precious time to your
professional Institute, the join the Milton Keynes CIM members’
volunteer team. We’re looking for one or two more volunteers
to help run our exciting and challenging programme of events.
It's great fun. Leadership is shared and the group gets things
Commitment-wise, we're talking about helping with up to five events
a year and attending as many Volunteer Briefings as possible.
Some communications activities in between also need organising.
Volunteers can lead the whole event from the conception through
to being host for the event. A great development opportunity for
marketers who love marketing!
To find out more contact Cathy Jones on 07711 201519
or at email@example.com
Or come along to an ‘Energising Event’
on Thursday 15 November. All our volunteers will be getting together
to organise 2008 and to be creative. We’ve got a fun evening
lined up with a buffet and maybe a surprise or two!
GLR Board Member Julie
Walker will be attempting to climb Mount Kilimanjaro this December.
Standing 5985m high Kilimanjaro is the highest ‘walkable’
mountain in the world. She’ll be raising funds for one of
our GLR charities The British Paralympic Association. To support
Julie and make a donation, visit Just Giving at www.justgiving.com/kili-dec2007
Julie leaves for Tanzania on 15 December and expects
to complete her round trip via the summit within 13 days. She
says of the task ahead “Climbing Kilimanjaro will be one
of the toughest challenges of my life. If by reaching the top
I can help the British Paralympics team to get closer to their
goals of competing in the Olympics and bringing back a medal or
two, that would be an added bonus.”
GLR News wishes you the best of luck.
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in the fundraising with GLR
Following GLR’s recent announcement about
our alliance with two charities here’s news of your first
opportunity to get involved. Choose from a 350km bike ride or
growing a moustache... Sorry ladies, cycling it is then...
hair fundraising – raise money without even trying!
wondered what you’d look like with a moustache? Well
this is your chance to find out!
Grow a ‘Mo’ is the new November
campaign from The Prostate Cancer Charity. ‘Movember’
(the month formally known as November) is an Australian
charity event held during November each year and this year
The Prostate Cancer Charity is the UK partner. Here’s
how it works…
At any point in Movember, guys register with
a clean shaven face. The Movember participants known as
Mo Bros then have the remainder of the month to grow and
groom their Mo. Compete against your mates for the best
Errol Flynn, Magnum PI or Handlebar!
Movember finishes with the mo-mentous Gala
Parté on December 4th in London where Tom Selleck,
Hulk Hogan and Borat look-a-likes battle it out for their
chance to take home the prestigious Man of Movember title.
The aim of Movember is to change attitudes,
raise awareness, make male health fun by putting the Mo
back on the face of fashion and in the process raise some
serious funds for the number one male health issue, prostate
cancer and The Prostate Cancer Charity.
part of the mo-vement. Sign
up to today.
pedals into medals
British Paralympics Association is offering a unique fundraising
cycling challenge in China with an amazing opportunity to
attend the Beijing 2008 Paralympic Games.
Cycle 350km through rural China visiting the
breathtaking Great Wall, and discover the fascinating beauty,
people and culture of a country immersed in history and
Experience the excitement and thrill of the
Beijing 2008 Paralympic Games with tickets to the Games
and a chance to see our ParalympicsGB Team in action.
At the same time your fundraising will help
to ensure we give Britain’s top disabled athletes
the best possible chance to fulfil their dreams of Paralympic
success in Beijing.
Britain is one of the most successful Paralympic
nations of all time and with your support The BPA can keep
UK athletes on the podium.
more information on Cycle China visit Cycle
China British Paralympic Association.
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GLR members have their say
We’ve just finished our latest satisfaction
survey with GLR Studying Members. Here are some key findings from
this and other recent research along with some of the changes
we’re working on …
GLR is doing about it…
Two thirds of studying members say their
employer has funded their studies – slightly up on
2005 findings. But now only 33% of those employers are prepared
to cover the additional costs of attending CIM events.
continually encouraging all our event organisers to keep costs
as low as possible and most events now offer a reduced studying
member price. Some GLR
networking events are completely free to attend.
A third of GLR’s professional
members said they would welcome the opportunity to be involved
community projects and a further 29% said they would like
to offer trouble-shooting advice to not-for-profits.
Board has just announced a partnership with The Prostate Cancer
Charity and The British Paralympic Association. Joint fundraising
and awareness generating activities will offer members a channel
for dedicating time and energy to a good cause. Find
|Women make up 56% of the GLR membership
and 75% of studying members are female. Nearly half of them
said they were interested in attending networking events for
||We’re still working hard
on our flagship Women in Marketing event, scheduled for March
2008. Keep an eye on the
GLR WIM page in the next few days for a confirmed date
and some amazing speakers.
…to all those who
shared much-valued opinions in the online survey. All participants
earned the chance to win a fantastic new iPod Video. This time,
the lucky winner was Rebecca Hearn (right) who is Marketing Coordinator
with International Jewellery London.
Congratulations Rebecca and enjoy your tunes!
Rebecca told GLR News her top three all-time favourite
1. Dirty, Christina Aguilera
2. Frozen, Madonna (left)
3. Smooth, Santana featuring Rob Thomas
Return to contents list
token of our affection - a guide to corporate gift giving
Giving corporate gifts is an opportunity for
you to strengthen relationships with individuals in another company.
Your gifts can have a greater impact both on the receiver and
for your own company if you strategically plan your gift giving
activities. Following these corporate gift giving guidelines can
have an impact on your company's bottom line.
- Choose the right gift and spend
enough. Cheap pens and trinkets do not have
enough longevity. Give something that they will use and that
will make them think positive thoughts of you (and your company).
If you give a pen, choose a nice heavy duty one that people
can feel the weight of. Alcohol, food and humorous presents
are not appropriate for many recipients and are best avoided
in some situations.
- Choose the right recipient.
If your main contact is a middle manager, your interests may
be better served to give a gift to an administrative assistant
in addition to the manager. That's because that manager may
not be in that position very long before they move somewhere
else within the organization. However, the administrative assistant
may have their position for longer and your gift will have a
more long lasting effect on your customer relationship.
- Choose the best occasion.
Christmas can be a great time to express appreciation but your
gift doesn’t have to be a festive one and you could even
consider showing thanks at other times of the year, such as
New Year or Easter. Be considerate of the recipient’s
culture too, a Thanksgiving gift for a US colleague and non-alcoholic
gifts for Muslim contacts.
- Choose the right giver.
People build relationships with individuals so don’t send
a gift from your company. An accompanying card can create a
personal touch that evokes an emotional response, so get everyone
to sign it. Consider delivering the gift personally –
it will be remembered for much longer.
gift to you… Win a handmade Commemorative Sports Book…
If you’re looking for a way of saying thank
you to a sports-mad colleague or a football-obsessed supplier,
then enter our GLR News competition to win a fascinating commemorative
These handmade, hand-bound, leatherette sports books
contain genuine newspaper stories covering the highs and lows
of a favourite sport or football team from the past 100 years.
Each book takes four specialist craftsmen to create and carries
a personalised front plate with the recipient’s name.
£44.99, we’ve got Sports Books to give away to 5 lucky
Choose from the following:
- International Rugby
- International Cricket
- Formula 1
- Horse Racing
- Wimbledon Tennis
- Open Golf
- Aston Villa
- Crystal Palace
- Dundee Utd
- Manchester City
- Manchester Utd
- Nottingham Forest
- Sheffield Utd
- Sheffield Wednesday
- West Bromwich
- West Ham
discount for all CIM GLR members on these gifts and more…
To find out more about newspaper gifts visit www.devotedtosport.co.uk
or call Historic Newspapers on 0844 770 7690. You can also get
original newspapers from any date in the last 100 years presented
in beautiful gift boxes. We also offer commemorative news books.
or call 0844 770 7687.
Quote promotional code CM01 with your order.
Return to contents list
your assignment hints and revision tips
you’re preparing for December’s exams or hand-in deadline,
you’re probably short on time, so we’ve made this
advice page short, snappy and full of quick links. Wishing all
the CIM’s studying members the best of luck in December!
Many of these resources are free, some have fees
attached. Don't forget you will need to log in to the CIM website
to gain access to CIM resources. If you have any problems getting
in call CIM Membership Services on 01628 427120.
CIM GLR revision helpline - 01784 463057
Use this GLR sponsored free helpline
to get advice on any aspect of your CIM exam revision or
assignment task. Call any time from 9am-7pm, 7 days a week.
Helpline number: 01784 463057.
- Read what The Institute says about assignments
at CIM Learning Zone.
- Get some practical advice and one-to-one assignment
support from CIM study experts Student Support Group
Identify gaps in your knowledge
Online diagnostic quizzes are a quick
and convenient way to find out where your knowledge gaps
are. There’s a diagnostic
quiz for every CIM subject and you pay only £10
plus VAT. Do one for those subjects you’re least
confident with and you’ll see how much you actually
know and where to focus your revision in the next few
have one free quiz to give away to the first 50
studying members who call SSG on 01784 463057.
Ask for Caroline who will issue you with the online
authorisation number for your free quiz.
2. Fill gaps in your knowledge
- Find a CIM revision provider to help share the workload
- Use mind
maps to visually plot your subject syllabus –
see how it fits together, aids recall at speed.
- Make your own revision cards or create a poster of
key points per topic.
- Use your CIM subject syllabus to double check you have
covered & got notes on everything.
- Treat your frazzled brain to a Syllabus Crammer Workshop
in London with Student Support Group - London
Revision Workshops. Soak up the syllabus highlights
in one day.
3. Apply your knowledge
- Remember that when answering CIM questions –
Quote the Theory, Explain it, Apply it and Evaluate it.
Practise this on a few topics.
terminology – understanding CIM jargon, plus
free news & articles.
- Use past CIM papers & specimen answers to check
your dissection of the question CIM
exam marking – make the mistakes at home, not
in the exam room! Submit a mock paper & get feedback.
- Reassure yourself with an exam prep workshop to practice
with other students and an expert tutor. Find dates and
prices - Exam
4. Get the best grade you can
- Use CIM Examiner reports – discover what the Examiner
wants this term - www.cim.co.uk
– examiner reports.
- Common CIM exam formats – see specimen answers
as examples - CIM
Past Exam Papers
- Be aware of common
CIM exam mistakes to avoid.
- Poor time management would be the most frustrating
way to go wrong! Rehearse your timings for reading, planning,
answering & checking each question.
- Collect contemporary examples for each area of theory
- useful websites link