“Whatever the circumstances of your life, the understanding of type can make your perceptions clearer, your judgments sounder and your life closer to your heart’s desire.” Isabel Briggs Meyers

The whole truth
and nothing but
the truth

Forget the bells and
whistles, we've found
a curious new way
to make your CV
stand out - the truth!
More

Are you cut out
for marketing
management?

And even if you are
management material,
will it bring you career
satisfaction? More

When revision is an uphill battle

If learning new stuff feels
like pulling teeth, chances
are you haven't found your
Learning Style. Find out if
you're an Activist, a
Reflector, a Theorist or
a Pragmatist. More

Kilimanjaro cash accepted by British Paralympic hero

GLR's Julie
presents her
cheque to the
inspirational
Mike Brace.
More

Who's sitting in
my Chair?

Mocky Khan takes
over from Colin Linton
as GLR Chair. Mocky
shares his vision and
invites us all to have
a say. More

4 easy ways to
support The Prostate
Cancer Charity this
Father's Day

Help one of GLR's
charities and treat
your old man.
You know he's
worth it. More

If you would like to advertise in this newsletter please contact us. Prices from £500.

View archived copies of GLRNEWS Got something to say? Want to write for GLR News? Email the editor



A new Chair for Greater London Region

As Colin Linton takes up a new post this month on the CIM Board of Trustees, he is obliged to stand down as GLR Chair. As we say goodbye and thank you to Colin, we also welcome Mocky Khan who will be standing in the role until the next election. Mocky has been Vice-Chair of GLR for the last 18 months.

A word from your new GLR Chair:

“I feel very privileged to be taking over from Colin. He‘s had a very positive impact on the Region and under his leadership, the profile of GLR has risen with better quality events, sponsoring local business awards and liaising with the local branch teams. He’s going to be tough to replace, but I never shy away from a challenge!

The Institute is going through some exciting times and I believe that with my commercial experience, my understanding of marketing and my familiarity with The Institute, I can help move central plans forward and also develop resources for members in the Greater London Region.

My key aim as Chair will be to engage and interact with members – from students to board level marketers – by making The Institute a key partner as they progress up the career ladder. I also want to strengthen relationships with businesses of all sizes in the Region – as well as with other trade and professional bodies. I believe that all institutes like ours can learn from each other for the benefit of members.

To make GLR the premier region, I ask for continued support from a great Board and contribution from all GLR members. Please feel free to get in touch and send me your ideas and opinions on what your Institute should be doing for you.”

I look forward to hearing from you.

Mocky Khan, CIM GLR Chair

New Vice-Chair

Long-time Board Member and former Central London Team Leader Steve Revill will be taking on the role of Vice-Chair to support Mocky.

New West London Team Leader

Louise Elliott will be taking over Mocky’s role as West London & Heathrow team leader. You can say hello to Louise at the West London team’s Meet and Drink event on 5 June in Hammersmith.

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CV yourself as you really are…

Telling lies on your CV is becoming common practice. According to new research from The Risk Advisory Group, one in four job-seekers have put porkies on their résumé. Inflated job titles, increased salaries, length of service, grades and qualifications are the areas most frequently embellished by candidates.

The increase in fake CV content is another symptom of the huge competition in today’s job market. Since it is a criminal and sackable offence to ‘make pecuniary advantage through deception’, it must be blind determination or sheer desperation that drives job-seekers into the realms of CV fiction.

But who can blame us for being tempted to the dark side? We’re told that a professionally-crafted, thoughtfully-designed CV is the job-seeker’s frontline weapon. It has to look good, sound great, make you leap out from the crowd – all within 10 seconds reading. Let’s face it - there’s only so much you can do with clever design and creative copy. The facts remain the facts, and good recruiters are trained to sift these out.

So what can we use to enhance our CV without troubling our conscience – or the law? “Anything you can provide evidence for will make recruiters sit up and take notice” says Yngve Traberg at ClickATest, an online assessment centre. “Avoid puffery and stick to the facts. You’ve got to demonstrate that you’re as good as you say you are. Of course have a CV that reads well and looks good but back it up with hard evidence of your actual skills and strengths”.

Viewpoint from Yngve Traberg at ClickATest:

“Psychometric tests are hugely valuable in helping people decide on a career change. Many people wonder ‘Can I handle a big change? Have I got what it takes to measure up?’ Since issues like these depend on attitude and commitment, psychometric tests are just about the only way of finding out. It's a lot safer to take a test and be reassured than take the plunge into uncertainty and battle to keep confidence.”

Skills tests and psychometric assessments are two ways you can enhance your CV and voluntarily prove up front that you’re everything you say you are. Assessments and tests such as numerical or verbal reasoning are a more usually part of the recruiter’s toolkit, not the candidate’s armoury. "But there’s nothing stopping innovative job-seekers doing these tests for themselves and using them on their CV. As long as the tests reflect the job criteria, they are solid proof that you can perform as expected and psychometric personality assessments can show that you are right for a role, giving your CV an authentic head-start".

So instead of waiting for a recruiter to ask you to sit a test, consider putting yourself through one voluntarily before you apply. There are free tests available but you will need to buy the more widely recognised ones such as Myers Briggs Type Indicator. Consider it as an investment in your career. Plus once you’ve done the test you will be able to use your results or profile for subsequent job applications, and even at review time.

Free online tests

www.cim.co.uk/professionaldevelopment Get a free personality test from PeopleMaps.
www.practicetests.co.uk Some interesting background on psychometric testing and a few free tests.
www.psychometric-success.com A non-commercial site with information on psychometric and aptitude tests. 50 free downloadable practice tests.
www.clickatest.co.uk UK’s largest online selection of ISO 9001-2000 skills-based tests.

Job-seeking? Come to this Chartered Institute of Marketing event

23 June: Charter Your Way to Career Success in Marketing, Central London

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Win a Personal Psychological Profile worth £30!

We’ve got 10 free Personal Review tests (worth £30 each) to give away to GLR readers.

This online test from UK test experts ClickATest provides a psychological profile of you with general recommendations for maximising your potential. It determines what kind of professional you are, how you tend to behave in a work situation and what you could do to increase your output. View a sample.

Win this Personal Psychological Profile and get:

  • a review of your personal style
  • a summary of your basic personality traits
  • a snapshot of typical behavioural patterns at work and in relationships
  • an assessment of preferred working environment and principal beliefs
  • advice on the most efficient ways to realise your personal potential
  • suggestions as to which responsibilities are most appropriate to consider

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What’s so good about Marketing Management anyway?

Are you wondering if marketing management is right for you? Maybe you’ve recently achieved your marketing qualifications and wondering about the next step forward. Or are you a new manager finding it tough? Whatever your reasons for thinking about a management career, take your time considering the pro’s and cons and decide if it’s the right path for you.

 

What’s good about management: the 5 P’s

“There’s nothing quite like the feeling that, as a manager, you’re helping others get ahead in life. When I see one of my team get a buzz from a successful campaign or project, I get a buzz too. Knowing you’re helping others develop their careers and seeing them progress makes everything worthwhile.”

Steve Revill FCIM
Marketing Director, Feltham

People If you like people, being with them, talking to them, getting to know them, getting the best out of them, helping them achieve their potential, you may enjoy being a manager. A manager’s primary role is helping other people with their own work.

Pride When someone you have developed goes off on their own and becomes successful, you can take a certain amount of pride for having helped them get started. And when it all comes together, when all your people are pulling together toward the same targets and setting new records it can be a great feeling.

Power While managers do have functional authority over the people in their groups (such as setting deadlines and targets) it is often not the kind of heady Dr Evil power you can enjoy for its own sake. A manager is as powerful as his or her team is successful. If you agree with this idea, you could find management highly satisfying. Managers get a broader picture of the business they work in and more strategic planning control leading to greater job enjoyment.

Pay Management or supervisory positions usually offer better remuneration and benefits than non-managerial positions. In some cases however in-depth knowledge or specialist expertise is rewarded much more highly, even in the absence of direct reports. Generally speaking however marketers get paid more as managers, especially those who hold qualifications from The Chartered Institute of Marketing. See The Institute’s last Marketing Reward Survey.

Prestige We value titles. ‘Senior Brand Manager, Worldwide Marketing’ may sound more impressive than ‘Research Specialist’ but titles can be deceptive. The Brand Manager may work for a two-person company and make £25K a year while the specialist works for a major FMCG company, supervising five other researchers, making £5Ok per year.

What’s tough about management: the 5 L’s

“You really cannot underestimate how much time you will need to devote to your direct reports when you become a manager. In addition to scheduled meetings and reviews, it’s good for people to just drop in and chat at any point. Being available most of the time can take some getting used to.”

Dr Ashley Gray MCIM
Marketing Director, London

Lonely At The Top Managers by definition need to be a little distanced from their employees in order to be able to make tough decisions. Many first time managers, promoted from within a group to the head of it, are dismayed when former allies and cohorts become cold.

Lack of feedback Managers often manage their own day-to-day development. If you need quick and regular feedback on how well you're doing, management may not be for you. Management goals are usually long-term i.e. annual or even bi-annual.

Looking over your shoulder The higher you go, the fewer jobs there are and the greater the competition. You have several people within your company who are after your job and more people on the outside who want it as well. If you ever make a wrong decision they can use that as leverage to try and push you aside.

Legal responsibility Managers have legal liabilities that most workers don't. Managers frequently have to sign documents, they have to ensure the workplace is free from harassment, they have to keep their people safe. If a manager fails in any of these responsibilities, they may be held legally liable.

Liability If a project or activity goes well, good managers praise their team. If something goes wrong, good managers shoulder the blame. The responsibility for all final decisions rests with the manager and you have to make those decisions even if you don’t have all the facts.

Management life not for you?

If you decide management is not for you there are plenty of ways to progress in marketing. Look at ways of honing your talent and increasing your value as a specialist in your particular field. Deepening your knowledge and becoming an expert in your area will give you opportunities for advancement without necessarily being responsible for other people.

As Juanita Cockton, Managing Director of the Marketing Studio points out in Shape the Agenda paper Managing Marketing People ‘Too often it is assumed that if you are a marketer you can do all marketing jobs and tasks. That has never been the case and as with most professions these days expertise requires deeper skills – not just broader ones.’

Think you’ll enjoy management?

If you decide you do want to start down the marketing management path, one of The Institute is a great place to start. Try this one-day training course in June:

3 June or 16 September: Leadership Skills for New Managers, London

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Mountain money goes to British Paralympic Association

Pictured here at the GLR Board Meeting on April 7th, next to outgoing GLR Chair Colin Linton (left), Board Member Julie Walker presented the proceeds of her Kilimanjaro climb to Mike Brace OBE, Chairman of the British Paralympic Association. Huge thanks to all those who sponsored Julie and helped her raise £1,570.

So what difference will £1,570 make?

According to the BPA it costs £7,000 to enable one athlete to compete in the Paralympic Games.

Julie is delighted to think her effort has helped nearly a quarter of one talented athlete compete! Or get an athlete one quarter of the way to Beijing!

Short on inspiration? Introducing Mike Brace…

Blinded by a firework at the age of ten, Mike used his passion for sport as a crutch to aid his adjustment and rehabilitation. Mike was national race-walking champion for many years and still holds many of the records for a totally blind walker. Mike has completed two London Marathons, two Ski Marathons in Norway and Switzerland and the 125-mile Devises to Westminster Canoe Marathon. Mike first represented Britain at cross-country skiing in the first Winter Paralympics in 1976 and has since represented his country in three World Championships, six Paralympics and two European Championships. He managed the Cross-Country Ski Team from 1988 until 1994 and then was appointed Chef de Mission for the Great Britain Team for the 1998 Winter Paralympics in Japan. Mike has also managed athletics teams in European and World Championships and was the Manager for the first England Blind Cricket Team which participated in the inaugural World Cup of blind cricket in India.

As well as founding the Metro Sports Club for the Blind, Mike was involved in the setting up of a number of national sports bodies for the disabled including British Blind Sport British Ski Club for the Disabled and the British Paralympic Association. Mike has been Chairman of British Blind Sport and was elected Chairman of the British Paralympic Association in February 2001.

GLR is proud to support the British Paralympic Association.

4 Easy ways to support The Prostate Cancer Charity this Father's Day (Sunday 15 June)…

1. Buy him a card

Buy your Father’s Day card from Tesco or Marks & Spencer this year and part of your money will be donated to The Prostate Cancer Charity.

2. Buy him a gift

Buy your father a £50 gift from www.themalegroomingcompany.co.uk and they’ll donate £1 to The Prostate Cancer Charity.

3. Take him for dinner

Book a restaurant table through www.whichtable.com and they make a donation to the charity of your choice – Prostate Cancer is one of the charities listed.

4. Sign him up for The Real Man Cycling Challenge on 14 September 2008

  • Sign up at www.realmancyclingchallenge.com
  • 34km with 4 x 1km sprint sections
  • Starts and finishes Excel centre, heads east to city airport for sprint sections then back west around Canary Wharf.
  • Teams of four – find team-mates on the website
  • £400 per team to enter and raise sponsorship of £2,500

GLR is proud to support The Prostate Cancer Charity.

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What’s your preferred Learning Style?

Confucius said “Find a job you love and you’ll never work a day in your life.” Well the same goes for studying and revision. If you can pinpoint your learning ‘personality’ and adapt your approach to revision, preparing for exams and assignments will never seem like an uphill battle again. Discover your Learning Style by doing a quick quiz at www.studentsupportgroup.co.uk or email caroline@studentsupportgroup.co.uk.

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Student Support Group Revision helpline

What is the revision helpline?

Provided by study experts Student Support Group, the helpline is a telephone service you can use to get guidance on any aspect of your marketing studies.

Why should you use the revision helpline?

It’s an invaluable CIM-specific source of practical advice, revision planning support, academic expertise, study tips and even moral support. You can book telephone tutorials or workshops (in London in May or via teleconference for SMIP) to get help with specific parts of your course.

Who’s it for?

Members studying for any Chartered Institute of Marketing qualification (exam or assignment) including the Certificate, the Professional Diploma, the Professional Postgraduate Diploma (including the SMIP Case Study) and the E-marketing Award.

How to get it?

Call 01784 463057 between 9am and 5pm. During the six week run-up to Exam/Assignment deadlines (so throughout May and early June), lines are open until 7pm every day. Just when you need it most! Outside of these hours (for those of you burning the midnight oil, visit www.studentsupportgroup.co.uk or email caroline@studentsupportgroup.co.uk and get a speedy response.

Revision notes getting out of hand? Try mind mapping…

Jon Twomey of Student Support Group is a big fan of mind maps. "Try mind maps at any stage in your studies. They’re especially good for those who are 'visual/holistic' learners. Mind mapping won’t suit everyone but for many it’s a great way to tackle a new marketing topic, create personalised and memorable revision notes and to dissect exam questions and assignment briefs."

Making notes

Even if you happen to be a whizz at Pitman shorthand, just copying down what you hear in lectures or what you read in text books is not the only way to take notes. Mind maps can help you start processing information while recording it. Lines, arrows and bubbles make you think conceptually which helps you make connections, linking ideas together in ways that may not have occurred to you if you were writing the more usual 'line-by-line' notes.

Memorising topics

Because completed mind maps show the 'shape' of a subject, the relative importance of individual points and the way one point relates to other, they can be extremely useful as recall tools. Simply scanning a mind map you’ve created previously can refresh a whole topic area in your mind quite quickly.

Testing your recall

If you’re trying to remember a sprawling topic with multiple elements such as the Marketing Planning Cycle or a Market Research Brief, get yourself a blank sheet of paper and sketch a quick mind map to see how much you’ve remembered. Cross-check it against your notes or text book to fill any gaps.

Exams and assignments

Chartered Institute of Marketing assessors remind students that the highest scoring submissions always manage to answer each and every part of the question or task. To help you methodically dissect a complex or long brief, plan an outline to your answer by creating a rough mind map as you read through the question. Don’t forget to review the mind map at the end to check you covered off all the key points.

Further information

For more information about Mind Maps you can refer to the founding father of mind-mapping Tony Buzan.

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Volunteer profile

Marie Lake is Branch Secretary for GLR’s Hertfordshire and Bedfordshire team. A worthy nominee in last autumn’s GLR Volunteer of the Year Award, Marie is an active organiser of Chartered Institute of Marketing events in her home region. We thought it was time you were introduced properly to one of our most proactive regional members…

Name: Marie Lake

CIM member since: 2005

Day job: Senior Marketing Executive with regional law firm.

Volunteer role with regional team: Branch Secretary Herts & Beds team

Highest marketing qualification achieved: Professional Postgraduate Diploma

Career route into marketing: BA Honours degree in International Marketing. “When I was looking to go to university while studying my A Levels, I felt that a Business Studies degree was too broad and general. I was attracted to knowing why consumers buy what they buy and the thought process behind it.”

Worst thing in marketing: Limited budgets

Best thing in marketing: Implementing a plan that has a huge success. Hugely satisfying.

Reason for getting into volunteering with GLR: Through my Diploma tutor. “I felt that extra experience, like organising events, would look great on my CV and would help me progress my career. I also thought that networking with marketers would be advantageous in actually finding a new job.”

Reasons for continuing to volunteer with GLR regional team: To meet people and talk about marketing. To hear other people's experiences. “Being a Virgo, I also like organising events.”

Dream job: Marketing consultant, working on lots of different brands in various locations for all types of organisations. “Best of all worlds!”

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