Faulkner, Senior Consultant with Reed, talks about the job market
do you do?
“I’m a Senior
Consultant with Reed in the Marketing and Creative Division. Reed
is a specialist, independent provider of permanent, contract,
temporary and outsourced recruitment solutions, IT and HR consulting.
We’ve been working with jobseekers and employers since 1960.
Reed’s global network spans Europe, the Middle East and
Asia Pacific. Reed.co.uk is the UK's biggest jobsite and receives
over 1.3 million job applications every month. Reed has more than
30 specialisms - one of which is Reed Marketing and Creative.
My job is to work with clients to find the best candidates for
their roles. I also work closely with candidates to help them
decide what the next step in their career should be.”
on right now?
“Quite a lot. We receive
new jobs every day. Right now, we have a number of marketing manager
roles going forward. It’s certainly one job title that can
cover a lot of ground. Our clients are definitely looking for
a digital component – from online strategy to SEO and Affiliate
Marketing. At the same time, a proven track record in your field
speaks volumes. Some skills including people management and communication
are transferable and will help you in any role. Others are more
connected to your expertise in a field. With the right experience
and outlook, people can move from one industry to another. It’s
about the ability to demonstrate the right skills. Without a doubt,
The Chartered Institute of Marketing qualifications instill confidence
in our clients. They can make a real difference.”
“Take some time with
your CV. Make sure it highlights your achievements and is well
crafted. It’s an important document that must be perfectly
clear as well as aesthetically pleasing. It should also relate
specifically to the job description of the role you’re applying
for. A good covering letter is also important and allows you to
engage potential employers in a different way. And don’t
underestimate the power of research – get to know the businesses
that interest you and be prepared for interview questions. In
the current market, each job attracts more applications. It’s
important to acknowledge that and make yourself stand out from
Chartered Institute of Marketing provide job
The Institute has
a new online portal offering a range of fact sheets and discounted
career advisory services When you visit
it have your name and password ready.
You’ll find plenty of advice on CV writing too.
If you’re looking
for detailed information on a potential employer, The Institute
help. You can even contact the
library with more detailed questions.
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Mission possible: Will the right
mission statement help you see into the future?
good mission statement tells people why your company exists. Many
of you will recognise the mission statement of The Chartered Institute
"To be the pre-eminent body on marketing
practice, standards and associated knowledge on an international
basis and for this to be acknowledged by governments, marketers,
business, education and others."
This single statement acts as a clear signpost
to the future and provides a valuable focus to everyone who’s
interested in your business, from customers and employees to owners,
suppliers and even your financial backers. It should be clear,
inspiring and absolutely free of jargon. A mission statement can
be a powerful asset – and one that just might help unite
your business when it’s most important.
Where to start
a mission statement, you need to answer four basic questions:
- What business are you in?
Do you provide a service? Enhance a service? Create things?
- What are your business aspirations?
Are they financial? Are they about leading your industry?
- What key words describe how the product or service
Do you use language your customers will recognise? How can you
add vitality and meaning to your words?
- What is the best way to express your mission?
Have you defined what you do? Who you do it for? How you do
Making a statement
most statements are a bit clumsy because they have to cover a
lot of ground and please different people. Come up with a few
of them, and then evaluate them by asking key questions.
- Does it provide a view of the future?
- Is it credible to both customers and employees?
- Is it outward-looking?
- Does is imply a customer benefit?
- It is unique and does it embrace what your business is good
Reject all that don’t pass every test. By
being critical, you’ll end up with a statement powerful
enough to take your business forward.
Build on the buzz
have a statement that works, share it. At every opportunity. With
all your colleagues and with your clients. Make it part of every
aspect of your organisation. Do nothing that will compromise it.
Take every opportunity to measure how well the business is performing
according to the values and direction defined by your mission
aren't just for businesses. Adapt the same approach to your own
personal brand, and you'll crystallise your goals for 2009. The
first month of the year is the perfect time to look at your strengths
and experience. Whether you're looking for a job or not, have
a good look at your CV and ensure it reflects your accomplishments
and your talents.
the mission statements of well-known and successful companies.
Can you match them to their owners?
be the most successful computer company in the world at delivering
the best customer experience in the markets we serve.”
“To organise the world’s
information and make it universally accessible and useful.”
bring inspiration and innovation to every athlete* in the
*"If you have a body, you are an athlete.” Bill Bowerman
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a Career Coaching and Mentoring package from Hannah McNamara
you’ve just been promoted or find yourself out on the job
market again, a coach can help you put your best foot forward
- and keep it there. Hannah McNamara is a Chartered Marketer and
Life Coach. She combines marketing savvy, entrepreneurial
experience and effective coaching techniques to give her clients
the insights they need to progress. Now, you have a chance to
win a free coaching and mentoring package. It’s
a great opportunity to take stock of your career and your talents.
And it’s done over the phone for convenience. Even if you don’t win the prize, take a look at her free
Ways to Sabotage Your Own Career.
We’ll close the prize draw
on 31 January 2009
If you don’t like what you see in your own
crystal ball, now is the time to change it!
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The best blogs about town
it or not, blogs are part of life - and the marketing profession.
Plenty of businesses big and small have added them to their websites.
Take the BBC’s
blogs, for example. It’s one organisation that’s
found new ways to engage people. Or, have a look at Dell’s
blog for a powerful corporate blog. But, other types of blogs
are also out there, and they have plenty of influence over potential
customers, too. Independent blogs review products, comment on
services and generate both positive and negative word of mouth.
They’re one place businesses can go to see what their customers
are saying. Whether it’s the latest technology, new sports
equipment or even a weird hobby, bloggers find ways to make their
subjects interesting. Here are some of the best blogs about a
topic that’s close to all of our hearts - London.
Popular. This is the blog for people who need a little something
to smile about. And, you can bet Transport for London keep
an eye on the comments. It’s truly a unique view of
our capital and one that’s so…very…well…London.
Great photos for
a great cause - Breast Cancer Care. There’s even a
place to click for a random archive page. The blog is surprisingly
detailed and very informed. Apparently, coaches are picking
up trade as other forms of transport become too pricey.
A perfect intro for a bus company to offer the blogger a
free ticket or more photo opportunities. There’s even
comments on the latest and weirdest ads. Definitely worth
All in a day’s
work. It’s more and sometimes less than you’d
expect. But it’s interesting and tells you what it’s
like to be in the driver’s seat - all day. When will
some enterprising company contact him and ask for advertising
space? After all, they have ads inside cabs, don’t
Personal and unusual,
this blog will tell you about museums, link you with historical
maps and tell you a thing or two about the art of blogging.
When it comes to online savvy, this blogger really is the
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Social Networking – Where to start
have always talked to their customers. In the past, they held
their conversations in stores, garages or workshops. Those conversations
evolved through media like radio, television, newspapers, direct
mail and e-mail marketing. But the emergence of social networks
adds a new dimension. Now, it’s not just about communicating
with consumers, but looking at what consumers are saying to each
other about your products and services. From blogs to forums,
twitter to Flickr,
people are using the internet to start conversations about whatever
matters to them. Tools like Google
alerts can help you find out what your customers and critics
are saying about your business. By learning from your customers,
you’ll be in a position to improve your products or services
- or even play a part in the discussion.
Social marketing covers
a lot of ground. And there’s no substitute for getting out
there and testing the water for yourself. Maybe it’s time
to find other people who share your interest in cycling, chocolate
or rare perfume bottles. Whatever you want to talk about, there’s
probably a forum for the conversation. To get you started, here’s
a list of some of the top social sites.
– Over 100 million active users. What more is there
to say? If you want to know what people are really talking
about, this is where to start. In September, Facebook launched
a new look that included more visible white space –
a clear announcement that it was ready to do more with advertising.
Engagement Ads is a recent service that let’s members
comment on ads, and then see the comments on their news
– When it comes to finding out where the sweet bird
of youth has flown – Bebo has all the answers. Video
clips, music and 22 million members. It’s where the
young go to talk, network and discuss the next big thing.
If you want to reach young people, this is a good place
to start exploring the market.
– If you like talking shop, LinkedIn is the place
to go. With a membership of over 25 million this is where
professionals can share what and who they know. Here, work
is king so you can join people who share your ambitions
and goals. Check out the Chartered Institute of Marketing
Space – Blogs, groups, photos,
music…You name it and you’ll find it on My Space.
Every day over 230,000 people use it. It’s still unique
and definitely worth your time.
– A site that’s all about making the world a smaller
place. It’s especially popular in Asia. Definitely the
place to go for social connections, the vibe is still friendly.
Socialising – If you want to localise
your network, here’s one that’s geographically
based. Suddenly, London is a little cosier for professionals
in their 20s and 30s.
a network is only the beginning.
Here are some terms that should help you on your
Blogosphere – All blogs
or the blogging community.
Blogroll – A list of recommended blogs
that appears on the right hand side of the blog.
RSS – Really Simple Syndication or web
formats used to publish regular blog news feeds.
Post – An entry in a blog as well as a
letter in an envelope!
Trackback – An alert system that allows
a blogger to see where a response originates.
Twitter – A free microblogging platform
created in 2005 that lets users send short (under 150 character)
messages to a set of people networked on a specific feed. Great
for disseminating news, the BBC is a convert.
Social Graph – A map of the relationships
that one person has within a wider social network. Criteria such
as profession, income, gender and age all apply and underpin many
of the biggest social networking services.
Drupal – A popular open source content
management tool for creating social networking sites, Drupal modules
provide additional functionality especially for news feeds and
Podcasts, Vidcasts and Vlogs – A blog post
that points to streaming media file rather than a webpage. The
podcast is an audio file while vidcasts and vlogs appear in video
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in Marketing 2009: Branding
great ideas shine
When it comes to inspiration
and innovation, Women
in Marketing 2009 is the event to watch. It takes place on
March 11, 2009 from 6:30pm to 9:30pm at the new concept Swarovski
Crystallized™ Store, London W1. This year’s theme
is branding – and the location itself speaks volumes. The
line-up of speakers includes Rita Clifton, Chairman of Interbrand
discussing key trends in branding, and Julie Bridge from Merrill
Lynch speaking on how to brand yourself effectively. And that’s
just for starters. Brand sustainability and PR are also part of
If you only attend one
event this year, make this the one. The venue is the latest addition
to the Swarovski success story and the topic offers everyone a
chance to look at important ideas in a new light. International
Women’s day is March 8. What better way for members of The
Chartered Institute of Marketing and their guests to celebrate
excellence than by attending the Women in Marketing event on the
event is organised by Ade Onilude, an active member of the Central
London Team. From its start in 2004, her Women in Marketing series
has tackled Work-Life Balance, The Creatives and Ethical Marketing.
If past years are anything to go by, this will be a popular event,
your tickets soon.
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Heathrow and West London Team need you!
your chance to get involved in building a team and making a difference.
Whether you’re new to the marketing scene or an old hand,
put your skills to work and have some fun, too. Just get in touch
Left to right: Louise Elliott (Team Leader) and Maria Cenalmor with
speaker Richard Groom from the Peterborough Copywriting Bureau
and members Victoria Buckley, Christine Wilkinson and Janet Van
Bochoven at the recent sell-out Copywriting workshop
a mentor in our growing mentoring programme, and you’ll
be able to put your expertise to work in a new way. Giving back
not only makes you feel good, it provides new perspectives and
introduces you to fresh challenges. It’s a commitment that’s
flexible and will fit around your schedule. Our website
gives you more details. Or take your question to firstname.lastname@example.org.
hands over to Phil
The GLR bids a fond farewell
to Michael Warne-whose support has made so many initiatives possible.
At the same time, we extend a warm welcome to Phil Preston, our
new Regional Director, East of England and Greater London.
Michael Warne is moving
on to the post of Regional Director for the South East where he’ll
also play an active role in supporting the Market Interest Groups.
He leaves the London region in the capable hands of Phil Preston.
Phil has enjoyed a successful career in marketing. His last role
was Marketing Director with a leading regional media company.
A Fellow of The Institute, he brings experience as a branch volunteer
and as a member of a regional board to his new role. He looks
forward to raising the profile of the organisation among members
as well as the wider marketing and business community.
London – brand new ideas?
of Brands, Packaging and Advertising is a haven for all things
marketing. Need inspiration for a product launch? Unhappy with
a new design, but unsure about the re-brief? Make this your first
stop. Right now, Sweet Sixties, a nostalgic journey for sugar
addicts and Biscuit Bonanza, a backward look at the art of the
biscuit label, are two exhibitions that will fight for your attention.
Sometimes, the past can give you exactly the inspiration you need
to move forward.
of Brands, Packaging and Advertising
2 Colville Mews, Lonsdale Road, Notting Hill, London W11 2AR
Notting Hill Gate
10am to 6pm Tuesday – Saturday, 11am to 5pm Sundays, Closed
your Chartered Institute of Marketing studies for June 2009 early.
Begin your CIM Exam/Assignment
studies early to reduce stress and improve your grades
you’re a studying member, you’re probably waiting
for results or taking a well-deserved break before your next course
begins. In the mean time, why not find out what kind of learner
you are. There’s a quick and easy diagnostic test the Student
Support Group offers. It won’t take long and it can
help you see new ways to make studying easier and more efficient.
Or to get study planning
advice or help starting on an Assignment, you might want to book
a personalised assignment-specific tutorial to help you get you
on track, keep going and get finished. You’ll get direct
access to an expert tutor who can view your work through the eyes
of the CIM Examiner and help you progress in the right direction.
Get more information on tutorials
or call Caroline on 01784 463057.
|KEY DATES FOR STUDYING MEMBERS
||New CIM courses begin
||December exam and
assignment results posted
||CIM Revision Tips Teleconference – no travel hassle,
just dial in and get exam revision tips and assignment advice.
Look out for further details
||Closing date for
receipt of postal entries to the June 2008 exams
||Closing date for completion of online entries to the June
||CIM Studying Members
event, ideal for all CIM students taking CIM Exams or assignments
- including first-timers, re-takers and everyone who wants
to make more productive use of their precious study time.
Prepare for success in your June 2009 exams/assignments
||Student Support Group Syllabus Revision workshops start.
There’s a session for each CIM subject and level. Ideal
for all CIM students especially self-studiers, distance learners,
re-takers and anyone looking to start their revision early
and spread the load
to those who have completed and passed a CIM qualification
in December 2008
|1 - 5 June
||June exams take place
||June exam and assignment
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2009 Prostate Cancer Awareness Month - Can new pants save lives?
short answer is yes, they can. This March, the It
Matters campaign kicks off and the goal is to
get people talking about prostate cancer. And the messages couldn’t
be clearer: prostate cancer is the most common cancer in men in
the UK. 35,000 men are diagnosed every year and one man dies every
To support the campaign
why not get involved by asking your organisation to fundraise
for The Prostate Cancer Charity. You can also visit your local
Marks & Spencer store and buy a pin badge or trolley pound
during Prostate Cancer Awareness Month. Plus this year M&S
will donate 10% of the sales of their Autograph underwear products
to The Prostate Cancer Charity for the first 2 weeks of March.
So, if your undergarments have seen better days, here’s
a chance to do something that’s good for you - and good
for one of the best causes around.
To find out more, visit
To get involved, contact Dougal Hawes 0208 222 7645.
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- Just how many gold medals did the British team win?
a second-place finish in the medal table at Beijing, ParalympicsGB is on a high. The team left with an amazing 42 gold medals
and 102 in total. Impressive by any standard. The focus is now
on Vancouver in 2010 and London in 2012.
you’d like to play a part in Paralympics GB’s success,
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