word from Philip Preston
writing this 2 days before the general election so by the time
you read it we may well have a hung Parliament. Will it be Gordon
and Nick, Nick and Dave or Dave, Nick and Gordon?
One thing is for sure, if we do have
a coalition government it won’t all be plain sailing as
there is bound to be some political tension within the new team.
If they want a lesson in how to work together to
achieve a common objective then they could do worse than to model
themselves on Rubecka, Laura and Sherice aka the “Alan Sugar
Babes” aka the winners of The Pitch London 2010.
One of two teams from The Marketers Forum they beat
five others to the coveted title. They had just one day to develop
a marketing solution for the Roof Gardens in Kensington. Their
brief was to turn this Virgin Limited Edition venue, very popular
during the summer months, into an all year round success.
Their answer was to embrace the vagaries of the
British climate with their “We Love Winter” campaign.
Their presentation impressed the panel of judges, including the
General Manager of the Roof Gardens and senior marketers from
the BBC and Tesco, who thought their idea was not only innovative
but also do-able.
Many thanks to Christy Traore, the BPP Business
School, Roof Gardens Kensington, GLR study centres and, last but
not least, the CIM student teams for making it such a successful
video for the day is in production at the moment and will
be posted on The
Pitch 2010 website in a couple of weeks.
Winners Alan Sugar Babes - Left to right Laura McCracken, Judge
Jason Goddard, Rubecka Anwar & Sherice Harris
of The Pitch London 2010
The results from The
Pitch London 2010 are in. Seven teams competed for the title,
and the winners were three diploma students from The
Marketer’s Forum. We’d like to congratulate The
Alan Sugar Babes - Rubecka Anwar, Laura McCracken and Sherice
Harris who wowed the judges with their ‘We Love Winter’
Judges - Left to right - Philip Preston, The Chartered Institute
of Marketing; Chris Brady, BPP Business School; Michael O'Donohue,
Tesco; Jacky Brandreth, BBC; Jason Goddard, The Roof Gardens
The contest saw London marketers pitching their
ideas in response to a ‘live’ brief from The Roof
Garden. The other two finalists were Megan, Sally and Stelios
Business School; and The Marketing Firecrackers from The
Crowe (right) from The Marketers' Forum commented “We
are of course thrilled that the two teams entered by the Marketers'
Forum did so well. This competition is a really exciting and useful
way for students to showcase their knowledge and skills. The bar
has been set!”
The Pitch London was held for the first time in
March where each team pulled of ‘the pitch of their career’.
The day was a big success and a great CV boost for all who took
part. Christy Traore, Director of CIM Programmes at BPP Business
School developed The Pitch and is already working on next years’
competition; keep a look out for details.
Images © BPP Business School for photography.
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opportunity at Meet with Drinks through LinkedIn
Across London, fellow marketers voluntarily run
with Drinks networking events. Informal and friendly, these
gatherings are a great opportunity to meet other marketers in
the Capital and share experiences. Why not come
along yourself or bring a friend? And now this Meet with Drinks
group has a presence on LinkedIn too, so you can keep in touch
between events or follow up on conversations you’ve had.
Some of you may be using LinkedIn
already, but if you’re not, it’s well worth checking
out. LinkedIn is a professional networking tool which connects
you with people and groups who could help your career. Over 65
million professionals use LinkedIn to build connections and exchange
opinions with peers, friends and colleagues. It opens up opportunities
to look for jobs, build your career and join groups of interest.
Have a look at our hints below to get started.
5 tips on
how to use LinkedIn
- Visit LinkedIn
and join by setting up an account with a username and
password – it’s free to use.
- Create your profile including job history, interests
and qualifications. Make sure you have your CV handy as
you’ll need to include dates of your qualifications
- Look for people to connect to either by searching for
their name, or by finding connections you have through
your place of work.
- Add your photo to your profile to bring it to life
and remind previous contacts who you are.
- Sign up to be part of societies and groups which are
of interest and add depth to your profile. We can get
you started with two groups to join:
- The Chartered Institute of Marketing UK which will keep
you up-to-date with marketing news and information.
- Meet with Drinks – Network for London Marketers.
This group supports the Meet
with Drinks events in the Greater London Region. You
should attend these events as they provide you with the
opportunity to meet other professional marketers in a
relaxed setting where you can network freely, or discuss
the latest developments in the industry.
how LinkedIn can benefit your career and have a look at these
groups to get involved. You could also enter the Prize
Draw to win a free place at a LinkedIn event - a great
way to find out more about it!.
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Louise Elliott on relationship building
Louise Elliot, Head of Marketing, Mouchel and Team Leader for
CIM West London & Heathrow
has your career developed to reach your current position?
I began my career in marketing
seven years ago when I started in the role of Marketing Assistant
In 2006, I was promoted to Sales & Marketing Manager for the
Environment Division where I was responsible for the planning,
co-ordination and delivery of marketing communications, and business
development activities. After a series of promotions, I am now
Head of Marketing in Mouchel’s Regulated Industries’
about your current role at Mouchel.
I manage a team of six and
we work with our Water, Environment and Rail business areas. I
am responsible for planning a joined-up approach to integrated
marketing, and implementing innovative solutions to optimise brand
exposure and develop the business. A key part of my role is developing
client relationships through managing knowledge and information
about them. I constantly measure whether client relationships
are developing in order to continually improve our performance
and to leverage further opportunities.
of the major projects that I was involved in last year was Shark
Tank, which was based on BBC Two's Dragons' Den. It was a great
success and brought together budding engineering entrepreneurs
with investment opportunities as the finalists were invited to
pitch to a panel of expert judges, including Richard Farleigh,
Dragon’s Den panellist. My role at Mouchel is very varied
and I enjoy the challenges it produces.
How important are
key accounts to the business?
At Mouchel we rely on the
continued business of key accounts so we need to look after them.
Some of our major key accounts are with water utility companies
and these therefore have a significant influence on our business.
For these organisations and for other key accounts, we plan and
put together a framework to predict what they might want over
the next five years. This keeps us focussed on their developments
and shows them how important they are to Mouchel as a key account.
Do you have a different
approach for key accounts?
We have a focussed approach
and ensure that we have a dedicated team that is available to
really concentrate on their needs. A key account will have a Key
Account Director and Key Account Manager available to them, whereas
a smaller client will have a Project Manager. However, Mouchel
realises that smaller accounts may become key accounts in the
future so all are treated with a huge level of professionalism.
are the benefits of networking and close working relationships?
On a professional level,
networking within Mouchel is vital as I can learn a lot from different
departments that are relevant to my role. Mouchel is such a large
organisation with many different business sectors and departments
so I can network with my colleagues to learn about areas apart
from marketing, which ultimately add value to my clients. Networking
also helps my personal development as I believe it’s important
to keep my knowledge up-to-date so that I can attempt to cross-sell
different Mouchel services to my existing clients.
How has your role
as volunteer for the West London and Heathrow branch helped you
build relationships with other marketers and develop your career?
Although I have had a lot
of marketing experience in my career so far, it has been in one
company. My role as Team Leader and volunteer for the West London
and Heathrow branch of the Institute enables me to network externally
with other members who all have different experiences and opinions
from a wide range of other industries and markets. This provides
me with a lot of insights which I can use in my role, and lets
me understand the challenges and opportunities that other marketers
in different companies face.
What upcoming events
on relationship building would you recommend to members?
We are currently planning
our events for the rest of the year within the West London and
Heathrow area and hope to ensure that we have a good line up of
interesting speakers and topics ranging from Effectively positioning
yourself in the marketplace to “How To” events which
are always very informative and practical guides to various topics.
Keep an eye on the GLR
website to see what’s coming up.
What does the future
hold for you?
My next aim is to get more
involved in digital marketing and as a result, take Mouchel to
the next level of communications. A lot of our communications
are offline and I want to develop this to have more of a balance
between on and offline communications.
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your profile - enter the Women in Marketing Awards
Women in Marketing events aim to educate and inspire women in
the profession. After five years of annual events, organiser Ade
Onilude (right) has added a new dimension by creating
in Marketing Awards.
The Awards will recognise excellence in marketing
by women and for women in the Greater London region. Don’t
worry there’s even a category to honour men that successfully
market to women, and you can nominate a colleague or friend for
an award. It’s a great opportunity for you to showcase your
work to your peers in the region. Have a look at the Women In
Marketing Awards website for a full
list of categories and to download the awards
brochure. What’s more they’re free to enter. The
deadline for entries is Monday 6 September 2010 and the ceremony
will be held in November at the glamorous May Fair Hotel, London.
So what are waiting for? Get cracking on your entry!
The launch of the Women
in Marketing Awards was announced at this year’s sell-out
Women in Marketing Digital event. Over 150 delegates attended
to hear insights and words of wisdom from key women at Google,
O2 and The Future Laboratory. The topics focussed on during
this event were the future of search including how Google
is a useful marketing tool, and how women influence the
web and buying behaviour. Also covered was information about
mobile marketing and how new technologies are available.
From this, attendees discovered how smart technology can
target individuals with specific offers, and how this opens
up huge opportunities for marketers. There was also a demonstration
of the JWTwitterclock,
which tracks and monitors how many times a brand is mentioned
on the online social networking site Twitter. Have a look
at the gallery
to get a feel for the event, and if you attended, try and
spot yourself! And thank you to Harry
Dutton for being the official photographer for the event.
wisdom from the speakers
Sarah Speake, Director of Technology, Google
future of search is driven by consumers.”
Isacke, Head of New Business Development, O2
marketing can be more targeted. Roaming details can
track you to your location and send you special offers
of direct relevance. People need to opt in for this
Arntson, Head of Future Poll, The Future Laboratory
are 36.2m female blogs in the US alone, and the UK
pattern is growing in the same direction.”
miss next year’s Women
in Marketing event. We’ll keep you posted.
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you be the next Chartered Marketer or Fellow?
Did you know that round a third of London members
are part of the CPD scheme and either on their way to becoming
Chartered or already there? Time is flying past quickly so make
sure you don’t forget this years’ CPD deadline - 31
to reach Chartered Marketer status
CPD provides an effective
way to keep your knowledge up-to-date and proves that you’re
committed to ongoing development. Once you achieve Chartered
Marketer status you’ll be recognised as a highly experienced
marketer by employers and your profession. One of the conditions
is that you need to submit 35 hours of CPD records for a
minimum of two consecutive years. Once you become a Chartered
Marketer, you need to keep up with your annual CPD requirement
of 35 hours, but you’ll only need to submit your records
if you’re randomly selected as one of the 10% for
to submit your record of CPD activity
portal is the easiest way to complete and return your
CPD details, using your usual membership login. Or, you
can return by post the CPD record card which you received
with your original membership pack. For help with this you
can refer to your Membership User Guide or on the Institute’s
helps you on your way to become a Fellow
a Fellow of The Chartered Institute of Marketing is a huge
achievement and takes a lot of dedication. It’s a
position that recognises the status of our most senior marketers.
Perhaps you’ve already reached this milestone and
should consider applying to be a Fellow as you progress
through your marketing career.
a Fellow you need meet the following criteria:
- You can be elected to Fellowship
after a period of membership, or elected when joining,
providing you meet the current membership (MCIM) criteria.
- Either way, you will need a strong marketing background
of around 15 years and, for a minimum period of five years,
have held a senior role.
- You must have a proven record of expertise, CPD, experience
and success in marketing.
Congratulations to the following
Chartered Institute of Marketing members who have
become Fellows since January 2009
Mr Mehbub Datoo FCIM
Mr Richard Evans FCIM
Mr Simon P Foster FCIM
Mr Mark Hollyoake FCIM
Mr David J Horchover FCIM
Mr Georges Knell FCIM
Mrs Susan Leeson FCIM
Mr Jonathan D Peake DipM FCIM
Miss Georgina E Swain FCIM
Mr Andrew J Whalley DipM FCIM
Mr Kingsley Wheaton FCIM
June 2010 - The Fellows Dinner
years’ annual black tie dinner is on Friday 11 June
2010 at Moor Hall. The evening is a prestigious event where
Fellows are wined, dined and have plenty of opportunities
to meet and socialise. If you’re a Fellow, look out
for your invite in the post!
website to find out more about levels of membership. If
you think your membership to the Institute has expired, you
can contact Membership
services who will be able to help you re-apply.
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countdown - get ready for June exams and assignments!
not much fun, but studying for your exams and assessments is just
one of those things you have to do. Exam and assignment week arrives
in June so you need to focus on studying the syllabus content
and brushing up on your exam and assignment technique.
Studying for exams and assignments shouldn’t
be all slog. Set yourself a realistic study timetable and stick
to it. When you reach a milestone like the end of a chapter, even
the half way mark, reward yourself. Try out new techniques as
you go, there’s no need to get unnecessarily bogged down.
Learning isn’t a punishment. And don’t forget to talk
about what you’re doing. Meet up with some people in your
class, or just chat with a colleague at work. Going over ideas
verbally can make them more concrete and more likely to stick
in your mind. A positive rather than punitive approach makes it
much easier to study regularly and retain more.
are a number of study centres which you can choose to learn
from. Here’s an at-a-glance guide to the exam help
you can receive from the revision specialists at our own
local study centre, the Student
Support Group (SSG).
workshops in London - a range of jam-packed revision
sessions with expert tutors.
quizzes for each subject (£10+VAT) - find out
what you know and focus your revision on what you don’t.
tutorials in London - tailor-made hands-on tutorials.
exams and marking (from £30) - mini or full
mock exam with tutor marking, feedback and advice by email.
tutorials - Convenient and tailored to your specific
support options - for the case studies.
helpline – call Caroline at SSG on 01784 463057.
more exam advice and revision tips you can visit the Learning
Zone where there is a huge amount of information available
to help you. Good luck with your exams!
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excellence is not just for big business… why not find out
is the new Small Business Ambassador for the Greater London region,
Andrew Miller! He took up this role earlier this year and is keen
for those of you in small businesses to join the Small
Business market interest group or join him at this event.
Excellence for Small Businesses
14 May, Mail Media Centre, Holborn
£10 plus FREE breakfast!
This small businesses breakfast briefing is
hosted by Z-CARD Ltd, who are finalists in The Chartered
Institute of Marketing Awards SME category. They’ll
share their challenges, knowledge, and experience in their
great success story.
In addition you
will hear practical marketing advice from Mark Batchelor,
Managing Director of Markman OTW; a Royal Mail perspective
from Tim Rivett, Head of Market Development and an optional
tour of the Mail Media Centre Infobank - a great marketing
resource available FREE for businesses.
event is well worth getting out of bed early for! Find
out more and book or call The Chartered Institute of Marketing
on 01628 427340.
Andrew’s looking for your help to make sure
this group provides you with engaging, useful communications,
events and opportunities. He’s looking for your current
interests in marketing so he can shape the themes of events, and
for volunteers who want to get involved by providing content for
articles or speaking at events. You can either email
Andrew with your ideas, or come and meet him and other small
business marketers in person at the event later this week.
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Digital Diploma – exemptions for many
committed to their marketing career will know that the professional
qualification they gained many years ago may eventually reach
its sell by date. Keeping your marketing skills and knowledge
up-to-date will help you protect your current job, and grab those
new opportunities when they arise. So the Chartered Institute
of Marketing’s CAM Digital Marketing qualifications may
be of interest, especially as each subject leads to an Award in
its own right.
what’s all the excitement about?
Our own Regional Director, Philip Preston, is leading the way
by studying for it. Jon Twomey from the Student Support Group
(SSG), the latest centre to become accredited to provide this
qualification, takes us through it.
This qualification will
provide you with knowledge underpinning the principles of digital
marketing and skills to undertake digital marketing planning.
The qualification covers Search Engine Optimisation, Pay Per Click,
types of online advertising, email marketing, viral marketing,
online PR, affiliate marketing and social media. It also looks
at digital metrics, legislation, regulation and codes of practice.
You will have the opportunity to gain skills and knowledge to
understand the fundamental planning concepts for an online organisation
as well as key factors in implementation, measurement and evaluation
of successful campaigns.
is CAM? The Communication
(CAM) Education Foundation Limited offers Diplomas tailored to
the marketing communication needs of modern business.
CAM and CIM related? Well, in 2000 the
CAM Foundation formed an alliance with The Chartered Institute
of Marketing and since then CAM qualifications have been managed
and awarded by the Institute. All students studying for a CAM
qualification must retain membership of the Institute for the
duration of their studies
The CAM Foundation
offers two new digital qualifications:
Diploma in Digital Marketing - SSG 2010 with immediate start
- CAM Diploma in Managing Digital Media - SSG from Autumn 2010
Who are these qualifications for?
These new qualifications are designed for those wanting to work
in marketing or marketing professionals who want specialist knowledge
and understanding in digital marketing.
What prior Chartered
Institute of Marketing (or CAM) qualifications would earn me exemption
from which new CAM Diploma in Digital Marketing Units?
- Students who have completed The Chartered Institute of Marketing
Professional qualification level 4 and above (Professional Diploma
or Post Graduate Diploma) are exempted from the Marketing &
Consumer Behaviour (M&CB) double unit of the new Diploma
in Digital Marketing, so only need to complete Digital Marketing
Planning (DMP) & Digital Marketing Essentials (DME).
- Students who completed the old eMarketing Award (since 2006),
are exempted from doing the DMP unit of the new Diploma in Digital
Marketing, so only need to complete DME & M&CB.
- All graduates of the CAM Diploma in Marketing Communication
need only take the DME & DMP units to complete their qualification.
further information for about the CAM Diploma in Digital Marketing,
visit the Academy
website or contact SSG.
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Whisker celebrates 40 years of membership
interviewed North London Committee Member Howard Whisker, before
a surprise presentation to honour his achievement of 40 years
voluntary work with the Institute.
Howard has been a member since 1970 and has the
hat-trick of accreditations, MCIM, DipM and Chartered Marketer.
In 2002, Howard was awarded the prestigious President’s
Award for Branch Officers who have given distinguished service
to the branch in a major position. The Institute doesn’t
give out many of these Awards so Howard is one of the few chosen
to receive it. Howard is now a marketing consultant on marketing
issues, as well as being available to advise on passing Chartered
Institute of Marketing exams and obtaining CPD. He is also a trustee
and director of a large pension scheme.
Howard, how did you
get involved in marketing?
My background is in retail,
where I worked for Eastern Electricity for over 30 years and it’s
through them that I first got involved in their marketing operations.
How did you get involved
with The Chartered Institute of Marketing?
As my marketing horizons
opened, I was invited to a Chartered Institute of Marketing Annual
General Meeting by a friend and the next thing I knew I was being
asked to join the Committee! Of course the Institute was a smaller
organisation in those days but the branch and regional structure
still existed then.
What was the best
Institute event you’ve ever attended?
Believe it or not, it was
probably a presentation made by Skoda at the end of the last decade…of
all the great marketing brands! They most likely faced some of
the greatest marketing challenges in trying to change the perception
of their brand, but they had great success in overcoming those
barriers with that product
launch and marketing campaign.
One of the most exciting aspects of many of the
events I have attended has been following the particular products
or brands after the Institute’s event and seeing how they
fair. I remember going to a talk with George Davies who headed
Next as they looked to establish themselves on the high street
in the 1980s. I then enjoyed following their fortunes with particular
involved with The Chartered Institute of Marketing for 40 years,
what have you learned?
Probably the greatest tools
I’ve developed have been business and marketing skills in
relation to running businesses. Specifically there are many marketing
tools and techniques that I have experienced and learned about
over the time as the nature of marketing has changed massively,
especially in the last ten years with the digital revolution.
Can you offer a message
for those thinking of getting involved with the Institute?
another great marketing line, Just do it! I’ve learnt so
much and met so many wonderful and interesting people. My greatest
advice is that you get so much more back if you get involved and
utilise your membership. I guess that would apply to any membership
but I’ve particularly found that true with The Chartered
Institute of Marketing.
you’ve been inspired by Howard’s story and would like
to become a volunteer for the North
London team, get in touch with Team Leader Joanna
Orphanou who will tell you what’s involved.
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views on relationship building
We asked London members about relationship building.
It sparked a lot of interesting replies and different takes on
the subject. Have a look and see what you think, we’d love
to receive your feedback, so please send your comments to The
Editor and we’ll post them on the London
What does relationship
building mean to your organisation?
whole organisation is built on relationship building. As
a professional services organisation linking with our customers
and other stakeholders is right at the heart of the organisation.
It means understanding needs, anticipating needs, understanding
how all parties can benefit from working together.”
Maria Cenalmor, Internal
Communications Manager, Professional Services organisation
and considered two-way customer communication.”
Stewart Simpson, Product
Manager, London Mint Office
a win-win environment for everyone - internal and external
clients, and the company.” Bhavesh
Negandhi, Senior Account Manager, Matrix Data Ltd
dialogue with our customers and other stakeholders.”
Lucinda Highley, Director,
Business & Relationship Management, Fitch Ratings
Top five ways London
marketers build relationships
London members how you build relationships with your customers
and clients. These are the top 5 techniques:
- Email marketing
- Key account management
- Direct mail
The least popular approaches
were loyalty schemes and sales promotions. Let
us know which ones you use and we’ll post them on the
Left-right: The Chartered Institute of Marketing President Sir
Paul Judge, Mock the Week's Hugh Dennis and the Institute’s
CE Rod Wilkes
You may have seen coverage
in The Marketer of The Chartered Institute of Marketing’s
national Marketing Excellence Awards. The winners were officially
announced at the presentation evening held this spring in London,
with Hugh Dennis, star of Mock the Week hosting the ceremony.
Here in the Greater
London region, you’re a talented lot, so not surprisingly
London members feature strongly among the winners. Congratulations
Well done to all the
winners of this year's Awards - look out for details of next year’s
“I gasped when I opened the box!” Robin Birn from
on your chocolate prize Robin Birn!
The prize draw survey
from the March issue of the GLR News was a big hit, and hardly
surprising with such a great chocolate prize on offer! The lucky
winner was Robin Birn who was delighted with his hamper of Green
& Black’s treats. Pavlina Draganova of Munier-BBN was
the runner up, bagging herself a selection of Cadbury’s
If you didn’t win, why not try again in this
issue’s survey. You won’t win chocolate but you
could win a free place at the In
the Spotlight: LinkedIn event being held in London in June.
Try your luck today.
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and partnerships help Media Trust
The importance of forging
alliances and partnerships comes as no surprise to marketers.
Most organisations rely on an ever-more intricate network of suppliers,
channel partners and affiliates to get their product to market.
But in the charity sector partnerships have a special role and
unique rewards which transcend commercial or financial benefit.
Media Trust’s mission is about building partnerships between
the communications industry and the incredible charities, communities
and voluntary organisations that so often form the glue that binds
Media Trust / I Spy Marketing networking event for charities
looking for digital marketing support
Media Trust’s relationship with I Spy Marketing
is a great example. I Spy specialise in natural search optimisation,
analytics, conversion and usability, paid search, digital strategy
and social media, and have worked with a number of charities through
our Media Matching programme. Nick Jones, I Spy Marketing’s
managing director, himself with ten years experience on online
advertising, says the partnerships are crucially important.
“Relationships in marketing are of crucial importance to
I Spy. One of our four key business values is ‘love working
together’, internally and externally this is something we
strive to live and breathe.”
Nick Jones (left) from I Spy Marketing
I Spy are building great partnerships with a number
of charities they have met through Media Trust, including Cultural
Co-operation, Solidarity Sports and Healthy Planet and Nick says
they’re helping them “achieve great things in
the online arena”.
Media Trust’s experience is that companies
working pro-bono with charities and communities, or simply allowing
their staff the freedom to volunteer, benefit in a huge number
of ways. The opportunity for staff development is almost a given:
working on new and diverse projects in sometimes quite different
environments. Charities and communities have quite specific challenges.
Aside from the often limited financial and human resources, the
marketing challenge is quite specific. Charities have a value
or mission to which they are ethically and culturally committed;
and the latent enthusiasm that often exists in their supporter
group is an enormous resource waiting to be exploited. There are
many private sector companies who would love to have such emphatic
stakeholder support, and unlocking this potential in charities
is an exciting challenge to marketers and one that often produces
lessons that can be applied back in the office.
Gavin Sheppard, Director of Marketing and Communications Services
at Media Trust
If the impact of such partnerships on the private
sector is huge, the impact on the charities and communities they
work with is immeasurable. Even the smallest input and produce
the most incredible results. Sean Mendez from Solidarity Sport
says the support he received was “absolutely brilliant.
Our charity will grow and improve thanks to this”.
Givingworldonline, a charity dedicated to linking
up businesses that have unwanted surplus with charities and people
they help, also worked with Media Trust and were matched with
Paula Manning from Carillion to develop an online and offline
marketing strategy to drive traffic to their site. “She
was fantastic” says Givingworldonline resources director
Sujata Bhalla, “She wrote all of the copy that we needed
for our website before it went live and helped us create an integrated
marketing plan which we implemented and continue to work on and
develop. We’ve been receiving excellent feedback about the
in the private sector, charities are finding that online
and social media has enormous potential to reach and engage
new audiences. Media Trust are launching a nationwide campaign
in May to recruit hundreds of digital media professionals,
from techies and creatives to strategists, to work with
communities and charities throughout the UK in bringing
the full weight of the digital revolution behind some of
the most incredible people and organisations in the country.
Join them at www.mediatrust.org.
© BPP Business School for photography.
Cancer Tour Rides in London 2010
Building on the success
of the 2009 Prostate Cancer Charity Tour Rides, The
Prostate Cancer Charity are delighted to reveal the dates
and locations for the 2010
rides. The Tour Ride, a partnership between The Tour of Britain
Prostate Cancer Charity, provides a unique opportunity for
riders of all ages to experience the exact start, finish and route
of the race whilst helping the charity.
All rides have been designed to create a memorable
day out, whether you are a seasoned rider looking for an extreme
challenge or just prefer a leisurely spin with the family. The
Tour of Britain race will be televised on ITV4 giving riders the
opportunity to see how the professionals tackle the course themselves.
for the diary
18 September 2010
- The Prostate Cancer Tour Ride, London
is open now and will close in June, so get signed
up to the London leg of the ride today.
If you’d rather not take part you can support
four middle-aged club cyclists, including Sharp Managing Director
Paul Molyneux, who are going to take on one of the biggest endurance
challenges in the world of cycling. They will compete in the Race
Across America (RAAM) and attempt to ride from one coast of
America to the other (West to East) in under seven days to raise
money for the Prostate Cancer Charity. You can donate by texting
RAAM to 70700 – see their website
for full terms and conditions.
World Cup and London 2012 ticket registration with 50% discount
is important to one of our charity partners ParalympicsGB, who
support British athletes through each Paralympic Games. Now the
flag has dropped on Vancouver, all eyes turn to London. London
members who are sports fans are invited to ‘sign up’
and register their interest in London
2012. The process allows fans to identify which Paralympic
sports they are interested in to make sure they are in the best
position to apply
for tickets when they go on sale.
and suppliers of the Paralympic
World Cup have been working closely over the last six years,
building relationships to ensure the best environment for the
event and to make sure it gets bigger and better every year. ParalympicsGB
highly value the relationships through the BT Paralympic World
Cup and with their 2012 partners to help support British athletes
so they can perform to the best of their ability and receive the
recognition they deserve for their achievements.
Image © Action Images.
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